Mark Henry: "Success Is Determined By How Hard You're Willing To Work", "Everyone Died Except For One Person & We Didn't Know Who The One Person Was!" - The Be Unstoppable Podcast

The Be Unstoppable Podcast

Be Unstoppable Podcast – Episode 2: Mark Henry (Manager of Knucks, Tru Tribe Music)

In Episode 2 of The Be Unstoppable Podcast, host Ben Wynter sits down with Mark Henry, the brilliant manager behind UK rap sensation Knucks and founder of Tru Tribe Music. Mark shares his gripping journey from the verge of success as a rapper to serving a lengthy prison sentence that could have derailed everything. Instead, it became the turning point that set him up for triumph in both business and personal life.

This episode explores Mark’s remarkable resilience, how he turned adversity into opportunity, and how his unique, forward-thinking approach to the music business helped Knucks become one of the most exciting independent artists in the UK. Mark also reveals how a PRS Foundation (PRSF) grant played a crucial role in setting him and Knucks on the path to independence, allowing them to build a powerful business model that defied the limits of traditional music deals.

From overcoming challenges to building a groundbreaking business model, Mark offers invaluable lessons for anyone looking to succeed in the creative industries. This conversation is not just about music—it's about perseverance, transformation, and thinking outside the box. Tune in to hear how Mark Henry and Knucks are changing the game and redefining what it means to be unstoppable in today’s music industry!

To help us continue bringing you more incredible guests, please subscribe, follow, comment, like, and share this episode on social media using the hashtag #BeUnstoppable. We’re excited to hear your thoughts!

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Special thanks to our partners UD Talent House & The CUT!

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1. Mark Henry: "Success Is Determined By How Hard You're Willing To Work", "Everyone Died Except For One Person & We Didn't Know Who The One Person Was!" - The Be Unstoppable Podcast (00:00:00)

2. Introduction (00:01:00)

3. Growing up, and developing a relationship with music (00:02:50)

4. Becoming a rapper (00:11:25)

5. Getting into the rap game and Channel U (00:17:50)

6. Meeting Sincere & creating the term Lizzy (00:23:08)

7. Flygeria & Mark meeting his wife (00:28:19)

8. Being arrested & going to jail (00:39:49)

9. Starting a family from jail (00:54:22)

10. Starting to work with Knucks (01:09:23)

11. Knucks signs to Island Record but co-manager NRG passes away and Island Records drop Knucks (01:15:32)

12. Getting Dropped from Island Records & Becoming Independent (01:23:43)

13. Using data for your artist and releases, and new business models (01:28:17)

14. How to finance your project - Recording the Knucks 'London Class' EP (01:35:16)

15. The strategy to build Knucks and his releases (01:43:04)

16. The strategy behind Alpha Place (01:45:38)

17. Using the data to create a strategy to chart an album inside the top 5 (01:51:14)

18. Distro & label deals (01:57:58)

19. The Future for Mark Henry & Knucks & how the game is changing (01:58:38)

20. What makes you Unstoppable? (02:03:46)