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Dealership Staffing Trends and How Different Generations Shops For Cars
Manage episode 434207722 series 3499134
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Season 2 of the Wheelhouse is kicking off with a bang.
On this episode of The ASOTU Wheelhouse hosted by Daniel Govaer continues what started in season one, actionable insights mixed with wit and speed. A new season brings a new format, and so we start with an extended discussion on staffing trends from recruiters, featuring expert insights from Joe Lockerd, Anita Stout, Joe Zorn, and Steve Adragna. They share practical advice on tackling recruitment challenges in automotive, emphasizing the importance of nailing the first 90 days, understanding resume gaps, and navigating the complexities of hiring service advisors.
Then on the back half, the conversation shifts gears to current headlines and industry issues. The panel of Jack Pearson, Zac Kinch, and Noah Lee provide a fresh perspective on the current state of automotive inventory, marketing strategies, and consumer behavior. They discuss the implications of rising credit card and auto loan delinquencies, the impact of TikTok as a platform for customer feedback, and the controversial moves by manufacturers like Stellantis and Nissan in handling inventory. The episode wraps up with a lively discussion on how dealerships can better serve different generations of buyers and the importance of creating a customer-for-life mindset.
Timestamped Takeaways:
0:00 Intro to Recruiting panel
1:05 Importance of nailing the first 90 days
2:50 Addressing gaps in resumes with empathy and context
6:10 The challenge of hiring and retaining service advisors
10:15 Ghosted interviews: Why candidates no-show
14:25 The impact of industry trends on dealership staffing
18:35 Red flags when evaluating job candidates
22:10 The importance of first impressions in recruitment
24:32 Intro to Headlines panel
26:14 TikTok: The new Yelp for customer complaints?
30:20 Handling inventory swings and manufacturer pressure
37:04 Rising delinquencies: Can dealers build loyalty in tough times?
44:04 Meeting the expectations of different generations of buyers
48:46 Signs your dealership just isn't that into you
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Like what you've heard here? Check out our other shows:
The Automotive Troublemaker
Auto Collabs
More Than Cars
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