Test. Learn. Grow. podcast

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Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

4 days ago27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Test. Learn. Grow.

Kongsi

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Welcome to the Test. Learn. Grow. podcast! You'll get to hear from the Level team and other industry experts as we dive into the ever-evolving world of digital marketing.
Join us for radically candid conversations exploring the latest marketing trends, strategies, and tactics that drive success.
If you're ready to challenge the status quo and level up your marketing game, then you're in the right place. Tune in, and let's grow together.

105 episod

#Entrepreneur #Business #Marketing #Level Agency #Digital Marketing #Performance Marketing #Lean Marketing #Lean Startup #Pittsburgh #Search Engine Marketing #Social Media Marketing #Digital Advertising

Test. Learn. Grow.

updated about a year ago

Kongsi

Laman utama siri•Feed

105 episod

Semua episod

Test. Learn. Grow.

1
Level and WebMechanix Join Forces 46:46

46 weeks ago46:46

46:46

Join us for a landmark episode of Test. Learn. Grow. as we discuss the merger of Level Agency and WebMechanix. Hear from Level CEO Patrick Patterson and WebMechanix co-founders Chris Mechanic and Arsham Mirshah about how their shared values and complementary strengths are poised to transform performance marketing. Explore the cultural synergy and future strategies that will enhance their client services and set new industry standards. A must-listen for insights into the power of strategic mergers in marketing.…

Test. Learn. Grow.

1
Going Beyond Enrollments to Sustainable Growth 59:16

1 year ago59:16

59:16

The enrollment cliff is looming for regional schools like the University of Akron. These institutions are among the most vulnerable, competing with big state schools for students and dwindling enrollments. Steve McKellips, Vice Provost of Enrollment Management has worked tirelessly to reverse that trend, analyzing finance, retention, affordability, student experience, and enrollments. Tune in to our conversation with an inspiring leader who is finding traction through revenue-focused enrollment management.…

Test. Learn. Grow.

1
CMO Insights on ABM Strategies for the New B2B Landscape 49:53

1 year ago49:53

49:53

With all the noise flooding today's B2B sales channels, even the savviest marketing teams struggle to connect with their best-fit accounts. Tune into this episode of Test. Learn. Grow to hear from our CMO guests on how Account-based Marketing (ABM) allows businesses to get more targeted in how they engage their dream accounts. By coordinating marketing and sales teams to focus on the accounts that matter most, companies can have more relevant and impactful connections. Taking an ABM approach has helped streamline processes, boost efficiency, and build stronger relationships between company and customer. ABM is a process that takes time to pay dividends. Hear how to get organizational buy-in and manage long sales cycles while you wait for revenue to follow. Our guests share tips to refine your ABM approach. You’ll understand how to measure results and effectively connect marketing activities to pipeline impact. Make your ABM strategy more than just tech. Coordinate your outreach to bring those key accounts into your fold.…

Test. Learn. Grow.

1
Executive Insights on AI's Impact on Marketing 43:28

1 year ago43:28

43:28

If you’re an executive implementing generative AI tools at your organization, congratulations! You’re ahead of most leaders, for now. The latest episode of the Test. Learn. Grow. podcast features a discussion with two leaders who are futher along than most — Tesa Burg is CTO at Mod Op, and Patrick Patterson, our own CEO at Level. They’ve both embraced generative AI as a part of their ways of working, and they’re not afraid to share their enthusiasm, advice, hot takes, and cautionary tales. Listen in for insights about: What generative AI is, and what it isn’t How to get organizational buy-in from the top down Where to apply AI tools to create the most efficiency and value Why security is critically important (but shouldn’t stop your team from experimenting)…

Test. Learn. Grow.

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Test. Learn. Grow. - Unpacking Our Approach 43:01

1 year ago43:01

43:01

At Level, our Test. Learn. Grow. philosophy underpins everything we do. What exactly do we mean by this, and what makes it so effective? In short: it helps us find opportunity, focus our creativity and curiosity, and quickly adapt when needed. Hear from three of our leaders as they illustrate ways that this methodology improves business outcomes, yields insights, and keeps us agile and learning in a changing marketplace.…

Test. Learn. Grow.

1
Transformational Change at Point Park University 47:22

1 year ago47:22

47:22

For Chris Brussalis, President of Point Park University, it’s time to re-think higher ed. For him, this means program expansion to reach nontraditional students, especially adult learners. It means applying the university’s mission to its downtown Pittsburgh location, and involving students in the cultural life of its community. And finally, finding like-minded leaders who are ready to support a bold vision. Basically, it means embracing experimentation and change that will ultimately enable institutions to do more than they ever could before. Test. Learn. Grow, right? Listen to our conversation on ways that innovative higher education institutions can adapt and grow in a time when many are facing dwindling enrollments and stiff competition.…

Test. Learn. Grow.

1
Dare to Be Naïve with Joshua Berry 46:36

1 year ago46:36

46:36

In this episode of Test. Learn. Grow., we're joined by Joshua Berry to unpack the concepts featured in his new book, "Dare to Be Naïve: How to Find Your True Self in a Noisy World". Berry dismantles the notion that naiveté is a weakness in business, arguing instead for its power in driving innovative, impactful change. He emphasizes the importance of curiosity, authenticity, and optimism in creating business strategies that are not only profitable but also socially responsible. Drawing from his book, Berry shares how embracing a mindset of chosen naiveté can lead to a more fulfilled life and successful business, backed by real-world examples. This episode offers valuable perspectives for leaders and individuals alike, illustrating how daring to be naïve can be a strategic tool for generating positive returns and profound impacts in today's evolving business world.…

Test. Learn. Grow.

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Rethinking Higher Ed Go-To-Market 48:23

1 year ago48:23

48:23

It’s no secret that higher education institutions face an onslaught of challenges. Shifting demographics, hybrid learning models, shrinking budgets, and even a lack of trust in the education space overall. It’s time for a reimagining with a focus on access and affordability. What’s stopping you? Oftentimes, it’s the pressure to keep up with larger, more traditional institutions rather than emphasizing your own unique offerings and how they serve your communities. Dr. Melik Khoury, President and CEO of Unity Environmental University, gives the lowdown on lowering barriers, expanding educational options, and inviting in new technologies and approaches to keep schools, and their students, on the cutting edge. This episode is sponsored by CompleteU Education. To learn more about CompleteU, visit their website at completeueducation.com…

Test. Learn. Grow.

1
UGC & Vertical Video: Content's New Era 32:52

1 year ago32:52

32:52

In this episode, guest Jenna Bluedorn, Team Lead at Level Agency and Ph.D. candidate at Indiana University of Pennsylvania in Media and Communications Studies, joins us to explore insights around today’s video content trends and strategies. User generated content and short-form vertical videos are dominating social platforms right now. Consumer trust in polished ads is declining. Authentic, raw videos shot on phones now build deeper relationships with audiences. If you’re struggling to cut through and connect with audiences, the perspectives outlined in this episode can help take your approach to content creation up a notch.…

Test. Learn. Grow.

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Engaging Adult Learners in Higher Ed with John Meyer from CompleteU 48:31

2 years ago48:31

48:31

In this episode of Test. Learn. Grow., host Dave Babst is joined by John Meyer, CEO and Founder of CompleteU, to discuss strategies for engaging and supporting adult learners pursuing higher education. As more adults return to school to upskill, finish a degree, or pivot careers, colleges and universities have a tremendous opportunity to meet their unique needs. Dave and John explore common barriers adult learners face and how institutions can evolve to create a more welcoming, flexible, and supportive environment. Listeners will learn strategies for marketing, admissions, academic programming, student services, and more. The goal is to give higher ed marketers and leaders actionable insights to improve enrollment, retention, and graduation rates among this growing demographic.…

Test. Learn. Grow.

1
From Lead Gen to Revenue Impact: Rethinking B2B Marketing Success 32:45

2 years ago32:45

32:45

This episode explores why B2B marketing teams need to shift their success metrics from leads and MQLs to tracking real revenue impact and ROI. B2B marketing experts at Level explain how marketing and sales misalignment happens when teams have separate goals and metrics. They discuss why marketers need to analyze the full customer journey through hybrid attribution to demonstrate how their programs influence pipeline and closed-won deals. Start embracing shared goals with sales and focus on revenue-based metrics to optimize spending and prove marketing’s value.…

Test. Learn. Grow.

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Lead Nurturing in Higher Education 36:42

2 years ago36:42

36:42

In this episode, our experts in higher education marketing share their insights on how getting beyond email into a dynamic, multichannel lead nurturing effort can make a huge impact on your enrollment rates. Key insights from the episode: You want to be where your students are. Test into channels like social, video, and text messaging. Personalized experiences are crucial. Use segmentation and personalization tools to cater to unique buyer challenges and needs. Have clear goals for success, but know what bad performance looks like, too. You'll know when to pull the plug. Marketing is not a lone wolf. Build consensus with your admissions teams and agency partners to avoid any missteps. Don't set it and forget it with your lead nurturing campaigns. You're probably leaving enrollments - and long term relationships with great students - on the table.…

Test. Learn. Grow.

1
Getting Feed Management Right with Feedonomics 36:13

2 years ago36:13

36:13

On this episode of Test. Learn. Grow. we dive deep into feed management and optimization, and its important role in the world of Ecommerce marketing. Starting off with a foundational understanding, we tackle the common pitfalls that businesses unknowingly step into, highlighting the ramifications on their performance. Special guest Jeff Bordeaux, Strategic Account Director at Feedonomics, joined us to shed light on their holistic approach to feed optimization, enriching the conversation with real-world success stories.…

Test. Learn. Grow.

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Forrester B2B Summit: Our Key Takeaways 37:50

2 years ago37:50

37:50

Dive deep with us as we unpack the transformative trends from the 2023 Forrester B2B Summit. As the B2B landscape rapidly shifts, are businesses truly prepared for what’s next? Growth via Customer Value – Discover why centering marketing, sales, and product around customer value is the new gold standard. We unravel Forrester's new B2B customer-obsessed growth engine. The Age of AI – If you aren't already incorporating AI into your strategies, you're already behind. We explore the titanic influence of AI, especially generative AI, in the B2B realm. We discuss the prudent and strategic use of AI to ensure it enriches, not hampers, the customer journey. The Backbone of B2B - Tech & Data Stacks – Intent data is the new oracle for B2B growth teams. We dive into why a robust tech and data infrastructure is indispensable, and how it's reshaping the ways businesses approach marketing, sales, and product development. Tune in, rethink your strategies, and align with the future of B2B!…

Test. Learn. Grow.

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Level Agency and Becker Media Join Forces 42:03

2 years ago42:03

42:03

Exciting times ahead: Level Agency and Becker Media have merged! We're combining two industry-leading digital marketing agencies to redefine performance marketing in the education sector and beyond. In this episode, we discuss how this strategic move will: Expand Our Resources & Capabilities: We're enhancing our service delivery across all sectors. Foster innovation: Infusing fresh perspectives and strategies in our portfolio. Provide Benefits of Scale: With 125+ professionals and $150M+ digital media spend, we’re deepening our expertise, technology, and insights.…

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