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Chick-fil-A's Former Chief Marketing Officer Shares Valuable Leadership Lessons | Steve Robinson
Manage episode 353337518 series 3423741
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Our guest on this episode is Steve Robinson. Steve is an in-demand consultant, author, and speaker. He focuses on organizational culture design & leadership, brand strategy, marketing, and advertising principles.
But Steve may be best known as the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, from 1981-2015.
He is also the author of the book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.
You can find Steve Robinson online at https://srobinsonconsulting.com/
Visit our chapter markers for show highlights.
Host: Rodney Cox
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1. Chick-fil-A's Former Chief Marketing Officer Shares Valuable Leadership Lessons | Steve Robinson (00:00:00)
2. How Steve Robinson got started with Chick-fil-A in the early 1980s. (00:01:50)
3. How Chick-fil-A creates and maintains such a like-minded internal culture. (00:06:20)
4. What a great brand and Proverbs 22:1 have in common. (00:08:15)
5. Steve Robinson shares the cornerstone of every great culture. (00:11:17)
6. How leaders can cultivate the soil of a great culture. (00:12:06)
7. Steve Robinson reveals his greatest accomplishment while at Chick-fil-A. (00:18:00)
8. How Chick-fil-A became a lifestyle brand. (00:26:00)
9. The role of grace in leadership. (00:34:28)
10. The importance of pausing to communicate about and pray through decisions. (00:44:20)
11. The strategic importance of playing "the long game" when making decisions. (00:45:45)
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