SBS Operator Anthony "Staz" Stazicker: From the World’s Deadliest Sniper to ThruDark Entrepreneur

Stripping Off with Matt Haycox

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Prepare yourself for a truly remarkable episode as we delve into the life of Anthony 'Staz' Stazicker, a former Special Forces Sniper whose incredible story has shaped him into the mastermind behind the multimillion-pound brand, ThruDark. This is not just another success story—Staz’s journey is a testament to unwavering resilience and incredible grit.
In this high-octane episode, Staz opens up about his decorated military career, including his gripping experiences on the hit TV show SAS: Who Dares Wins. He shares the profound challenges he faced, from the loss of his mother to the high-stakes decision of selling his military medals to save his business. Discover how his time in the Special Forces, dealing with life-or-death situations, forged his approach to overcoming the hurdles of entrepreneurship.
This episode is a masterclass in how to turn adversity into triumph. Staz’s story is packed with powerful insights, strategic thinking, and lessons in resilience that will leave you inspired and motivated.
Timestamps
0:00 - Intro
1:09 - Childhood and Early Military Inspiration
8:53 - Joining the Military
14:39 - Stand Out Missions & Special Forces Journey
22:03 - Personal Growth & Mentorship in the Military
29:02 - Parachute Accident and Recovery
33:16 - Managing Stress in Life-or-Death Situations
36:48 - Preparing for Life After the Military
43:31 - Founding ThruDark: The Beginnings
46:55 - Selling Military Medals to Fund the Business
49:45 - The Early Struggles of Building ThruDark
55:03 - Facing Business "Life or Death" Moments
59:24 - Growth and Success of ThruDark
01:00:01 - Reflections on Reaching Success
01:02:14 - Staz’s Role in ThruDark Today
01:05:49 - Behind the Scenes of SAS: Who Dares Wins
01:10:48 - Future Aspirations: SAS or Something Else?
01:12:10 - Inside Staz’s New Book The Hard Road Will Take You Home
01:17:12 - One Piece of Advice for Viewers
01:18:54 - Conclusion
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#SpecialForces #SASWhoDaresWins #MilitaryHero #Entrepreneurship #BusinessSuccess #ThruDark #Leadership #Resilience #ConspicuousGallantryCross #MilitaryCareer #BusinessJourney #TrueGrit #Inspiration #VeteranSuccess #Sniper #SurvivalSkills #MilitaryToBusiness #BusinessMindset #MotivationalTalks

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Who Is Matt Haycox? - Click for BADASS Trailer
Are you ready to unlock your full potential and take your business to the next level? I’m Matt Haycox—entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.

With over 25 years of experience building and funding businesses across industries, I’ve faced it all—wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.

Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.

Want more? Subscribe to my No Bollocks Newsletter and get weekly insider tips on entrepreneurship, strategy, and business growth—because learning in 10 minutes is way better than wasting years on an MBA.

Ready to make moves? Let’s go—your success starts here.

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1. Intro (00:00:00)

2. Childhood and Early Military Inspiration (00:01:09)

3. Joining the Military (00:08:53)

4. Stand Out Missions & Special Forces Journey (00:14:39)

5. Personal Growth & Mentorship in the Military (00:22:03)

6. Parachute Accident and Recovery (00:29:02)

7. Managing Stress in Life-or-Death Situations (00:33:16)

8. Preparing for Life After the Military (00:36:48)

9. Founding ThruDark: The Beginnings (00:43:31)

10. Selling Military Medals to Fund the Business (00:46:55)

11. The Early Struggles of Building ThruDark (00:49:45)

12. Facing Business "Life or Death" Moments (00:55:03)

13. Growth and Success of ThruDark (00:59:24)

14. Reflections on Reaching Success (01:00:01)

15. Staz’s Role in ThruDark Today (01:02:14)

16. Behind the Scenes of SAS: Who Dares Wins (01:05:49)

17. Future Aspirations: SAS or Something Else? (01:10:48)

18. Inside Staz’s New Book The Hard Road Will Take You Home (01:12:10)

19. One Piece of Advice for Viewers (01:17:12)

20. Conclusion (01:18:54)