))
461 FBF: Converting Sales With Better Copywriting with Jon Benson
Manage episode 434183662 series 3593126
Kandungan disediakan oleh Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Today's Flash Back Friday comes from Episode 287, originally published in July 2017.
Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%.
Key Takeaways:
[1:33] The power of the word "you"
[4:48] How one word can change the dynamic of your copy dramatically
[7:05] The big secret of copy writing to influence your customers
[9:58] How you create your customer avatar that you write your copy for
[11:16] THE biggest problem advertisers have today
[13:58] People want to follow people who have the guts to take a position
[18:02] Honesty is missing in copy writing today
[21:36] The importance of modality marketing
[24:01] Even the decisions we make that we think are rational are driven by emotions
[29:37] Jon's challenge that will help you double your online sales
Website:
509 episod
Kongsi
