Artwork

Kandungan disediakan oleh Tom Ollerton. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Tom Ollerton atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Player FM - Aplikasi Podcast
Pergi ke luar talian dengan aplikasi Player FM !

Episode 244 / Natalia Horvath / Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo

20:16
 
Kongsi
 

Manage episode 405843974 series 2440638
Kandungan disediakan oleh Tom Ollerton. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Tom Ollerton atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

On the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing.

Natalia believes marketers need to understand touchpoints first, then build their approach to their audience from there. We're beyond channels and platforms and we learn how to make this a success in data driven marketing.

Tune in to get her top tips for furthering a marketing career and hear why we need to stay culturally unbiased while remembering we're talking to humans, too.

  continue reading

105 episod

Artwork
iconKongsi
 
Manage episode 405843974 series 2440638
Kandungan disediakan oleh Tom Ollerton. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Tom Ollerton atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

On the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing.

Natalia believes marketers need to understand touchpoints first, then build their approach to their audience from there. We're beyond channels and platforms and we learn how to make this a success in data driven marketing.

Tune in to get her top tips for furthering a marketing career and hear why we need to stay culturally unbiased while remembering we're talking to humans, too.

  continue reading

105 episod

모든 에피소드

×
 
Loading …

Selamat datang ke Player FM

Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.

 

Panduan Rujukan Pantas

Podcast Teratas