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Why Should Brands Invest in Storytelling? [with WeTransfer’s Tara Goutermout]
Manage episode 407327690 series 3559430
Kandungan disediakan oleh Rachel Downey. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Rachel Downey atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
If you’re here, we imagine you find storytelling just as important, powerful, and useful as we do. So why should brands invest in it? WeTransfer’s WePresent won an Oscar for their short film, The Long Goodbye, so they know a thing or two about how storytelling impacts people AND business. So Tara Goutermout, WeTransfer’s Brand Strategy Director, is here to answer Rachel’s question—why should brands be investing in storytelling?
Link up with Tara here: https://www.linkedin.com/in/taragoutermout/
Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts
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