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Why Should Brands Invest in Storytelling? [with PDA’s Michael Heller]
Manage episode 407327689 series 3559430
Kandungan disediakan oleh Rachel Downey. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Rachel Downey atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Next up in our brand storytelling mini-series, Michael Heller. He’s the CRO of PDA, with a background that makes his current role all the more interesting. He’s a lawyer, founder of Vessel Media, and brilliant at inciting creativity, change, and community. The work he’s done as part of PDA has led the charge on many of the largest campaigns—the number one dance trend on TikTok as one of them. So Rachel asked him—why should brands be investing in storytelling?
Link up with Michael here: https://www.linkedin.com/in/xhellerx/
Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts
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