The Art of Discovery: Why prospecting is different than marketing

Referral Roadmap

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○ https://www.xyplanningnetwork.com/advisor-blog/marketing-vs-prospecting-know-the-difference-develop-a-plan#:~:text=If%20prospecting%20is%20outbound%20marketing,long-term%20strategy%20behind%20it

○ https://www.pipedrive.com/en/blog/sales-and-marketing