Improving EQ Through Technology with Tina Schweiger and Michelle Stinson-Ross

Spirit of EQ

In this episode of the "Spirit of EQ" podcast, Eric Pennington welcomes co-founders of Feelalytics, Michelle Stinson Ross and Tina Schweiger, as they provide invaluable insights into leveraging technology to elevate emotional intelligence (EQ) in organizations.

The highlight of the episode is the unveiling of a groundbreaking tool designed by Feelalytics for collecting emotional responses from video content. This innovative technology integrates an emoji keyboard on a web page with a video embedded to gather data on audience reactions, enabling organizations to assess the effectiveness of their content and refine production processes.

Top Takeaways

1. Emotions significantly impact decision-making, user experiences, and brand associations, emphasizing the importance of understanding and addressing emotions in business interactions.

2. Data on emotional responses is valuable for market research, internal training, and understanding audience reactions to content, highlighting the potential for technology to gather and analyze emotional data.

3. While AI can offer efficiency in emotional analysis, challenges such as bias and empathy limitations pose significant considerations in its application, especially in the workplace.

4. It's essential to understand the "why" behind audience actions in advertising and user experience design, as well as the potential detrimental impact of consistently irritating or irrelevant ads on emotional connections with brands.

5. Building emotional bonds with customers through authentic and emotionally resonant marketing can foster long-term loyalty and positive brand associations.

Memorable Moments

00:00 Renaming company for emotional data.

04:52 Cultural lack of emotional literacy in the US.

09:37 Emoji validation study published in a peer-reviewed journal.

10:45 Emoji usage correlates with emotional reactions.

14:07 Businesses collect consumer data using cost-effective methods.

17:39 Conair hairdryer commercial repetition leads to frustration.

23:47 Transitioning from negative to positive; choosing jewelry.

24:28 Ad sparked interest in bracelet history and creativity.

29:33 Gathering nuanced data on feelings for organizations.

31:28 Leaders seek belonging, emotion, pressure, and uncertainty.

38:42 Emotional intelligence and belonging in workplace value.

43:59 A company needs to show empathy and validation.

45:15 Expressive conversation about the concept of branching.

50:28 AI cannot replace human judgment and empathy.

56:02 Music's impact on emotions transcends scientific understanding.

Michelle Stinson Ross is a mental and emotional health advocate. In her current role at Feelalytics, she’s able to advocate for mental health on a large scale. Michelle recognizes that everyone processes events and emotions differently.

Christina “Tina” Schweiger is a published scientist in the field of emotions. Tina is the architect of the Feelalytics’ algorithm which bypasses the analytical part of the brain and taps into pure emotional feedback by capturing reactions from the limbic part of the brain.

In each episode, Jeff and Eric will talk about what emotional intelligence, or understanding your emotions, can do for you in your daily and work life. For more information, contact Eric or Jeff at [e-mail], or go to their website, Spirit of EQ.

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