Decoding Tokenisation with Brent Annells, Chief Marketing Officer at Smart Token Labs

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Whether you're into crypto or not, many foresee blockchain as the foundational layer for future technologies. From finance and healthcare to entertainment and sports, the consensus seems clear: "The Future Will Be Tokenised."

Join us in this super interesting conversation with Brent Annells, CMO of Smart Token Labs. With a background that boasts senior roles at Facebook and Uber, Brent offers a uniquely informed perspective on the revolution that tokenisation promises to bring, especially in reshaping customer engagement.
In this episode, we dive into:
- An introduction to Smart Token Labs and their mission in the tokenization landscape.
- Demystifying tokenisation: What it is and its future significance.
- Real-world tokenisation applications and intriguing projects Smart Token Labs is currently working on.
- The project "Catch Max": a real-world example of Open Loyalty
- The evolution of loyalty programs: The rise of "Open Loyalty" and why this is a game changer
- Delving into the challenges: Why are we still in the tokenisation experimentation phase?
- The balance between decentralisation and compliance in web3: what do we need to do for better regulation and security
- Global leaders in Web3 adoption: Countries at the forefront
- Brent's journey: Contrasting Web3 marketing strategies with his experiences at Facebook and Uber.
- The educational divide: Can you sell and educate at the same time?
- Predictions on the next big wave in the Web3 universe
You can connect with Brent on LinkedIn: https://www.linkedin.com/in/brentannells/

Check out Smart Token Labs: https://smarttokenlabs.com/
Check out Smart Layer Network: https://www.smartlayer.network/

Learn more about CatchMax: https://www.catchmax.io/