It’s New 11/21: DOJ On Google Selling Chrome, Page Annotations Are Evil & AI Overviews Indexing

Search Engine Roundtable Podcast

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Mind The Business: Small Business Success Stories

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Understanding Taxes as a Newly Formed Small Business - Part 2 of the Small Business Starter Kit 28:24

24 days ago28:24

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28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

about a year ago 8:39

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DOJ asks the judge in the Google monopoly ruling to have Google sell off Chrome, restrict Android and end default search partner deals. Google AI Overviews may have delayed indexing. Google iOS App has page annotations and a new opt out form.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-11-21-2024-38453.html

496 episod

#Tech #Barry Schwartz

It’s New 11/21: DOJ On Google Selling Chrome, Page Annotations Are Evil & AI Overviews Indexing

Search Engine Roundtable Podcast

published about a year ago

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MP3•Laman utama episod

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-11-21-2024-38453.html

496 episod

#Tech #Barry Schwartz

Kaikki jaksot

1
Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More 9:26

2 days ago9:26

9:26

Google's March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the rollout. Google said there is no specific date for when a specific site may surface better in Google Search, but they will continue to make changes in 2025. Google updates its spam help document, which may convey something. Google AI Mode has expanded to more users, it was a buggy expansion. Google AI Overviews now work in several EU countries. Google is promoting AI Mode with banner ads in its search results. Google shut down AI (SGE) while browsing. Google Business Profiles is still super delayed, a Google rep confirmed but later this week, it seems Google made some progress. Google launched AI Overviews for itineraries, Google Lens tour features, Maps with screenshots and hotel price tracking. Google Merchant Center click reporting to match Google Ads in April. Google Merchant Center lost conversion data in February. Google Ads search terms report now shows PMax terms. Google Local Service Ads tests removing the Google Screened green checkmark. Google Ads different auction locations may impact CTR and impression rates. Google said removing EU publishers did not impact its search ad revenue. Bing Ads can now show in featured snippets, they call it “you might also like.” That was the search news this week at the Search Engine Roundtable . SPONSOR: This week's video recap is sponsored by Duda , the Professional Website Builder You Can Call Your Own. 0:00 - Introduction 0:50 - Google March 2025 Core Update Finished Rolling Out 1:23 - Google March 2025 Core Update Volatility Heats Up At Tail End Of Update 1:51 - Google Search: No Specific Date For Independent Sites Surface Better 3:01 - Google Goes After Spam Practices vs Spam Content - Doc Change 3:52 - Google AI Mode Access Roll Out Bug? Now Fixed. 4:28 - Google Expands AI Overviews To More EU Regions 4:41 - Google AI (SGE) While Browsing No Longer 5:01 - Google Promoting AI Mode With Banner Ad In Search Results 5:19 - Google Business Profiles Appeals Still Delayed 5:40 - Google Working Through Google Business Profiles Support Requests 5:58 - Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Prices 6:23 - Google Merchant Center Click Reporting To Change Next Month 6:47 - Google Merchant Center Conversion Data Lost & Unrecoverable In February 7:12 - Google Ads Search Terms Report Gets PMax Terms 7:38 - Google Local Service Ads Tests Removing Green Screened Checkmark 7:59 - Google Ads Different Auctions Locations May Impact CTR & Impression Rates 8:28 - Google: Removing EU News Publishers Had No Impact On Search Ad Revenue 8:53 - Bing Puts Ads Within Features Snippets Named You Might Also Like 9:13 - Conclusion…

1
It’s New 3/27: Google traffic to publishers necessary evil, spam doc tweaks, Google Ads and more 7:37

3 days ago7:37

7:37

Today we had breaking news with the March core update finishing, then we discussed how a former Google said traffic to publishers is a necessary evil. Google made a minor tweak to its spam docs, but what does it mean. Google has new event search interfaces and blue website buttons. 0:00 - Introduction 0:26 - Google March core update just finished 0:56 - Google tweaks spam doc, what does it mean 2:20 - Google: Traffic to publishers a necessary evil 5:25 - Google event search updates 6:03 - Google knowledge panels with blue website buttons 6:59 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

1
It’s New 3/26: AI Overviews in EU, Google Ads double serving impact & core movement 5:32

4 days ago5:32

5:32

Today we discussed how the Google March 2025 core updates tail end is heating up. Google expanded AI Overviews in more EU regions. Google Ads new double serving test does impact CTR and impression reporting. Google Ads is testing new call and support options. 0:00 - Introduction 1:06 - Google March core update tail end volatility 1:54 - Google AI Overviews now in EU regions 2:28 - Google Ads double serving CTR and impression impact 3:54 - Google Ads new support options 5:20 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

1
It’s New 3/25: Bing stuff ads, LSAs without ✅, Google bugs, AI mode expands and more 13:02

5 days ago13:02

13:02

Today we discussed how Bing is stuffing ads into their featured snippets/answers. Google also tests dropping green checkmarks from LSAs. Google Merchant Center updated its click reporting to match Google Ads. Google is placing banner ads for AI Mode in Search. Google AI Mode had a buggy expansion last night. Google Business Profiles has a creation bug. Google Search has a bug with pagination or maybe it is a test. 0:00 - Introduction 1:22 - Google AI Mode promotions 3:07 - Bing stuff ads in featured snippets 4:57 - Google LSAs tests dropping green checkmark 7:20 - Google Merchant Center click reporting update 8:30 - Google AI Mode expansion and bug 11:29 - Google Business Profile creation bug 12:11 - Google Search pagination bug or test 12:52 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

1
It’s New 3/24: Google core recovery news, Google Ads PMax terms, Merchant Center data lost, GBP delays and more 11:38

6 days ago11:38

11:38

Today we discussed how Google spoke about who may recover and when from previous core updates, but can you believe it. On Friday I reported on some core update volatility but said it might be confusion. Google Business Profiles appeal requests are delayed with no end in sight. Google Ads search term report gains PMax terms. Google Merchant Center lost conversion data in February. Google said it doesn’t make money on its EU news providers. 0:00 - Introduction 1:44 - Google spoke about sites recovering from previous core updates 5:50 - Google March 2025 core update volatility or confusion 6:28 - Google Business Profiles appeal delays 7:34 - Google Ads search terms report adds PMax terms 9:11 - Google said it doesn’t make revenue on EU news providers 10:38 - Google Merchant Center lost conversion data 11:30 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

1
Google Core Updates, AI Search Leak, AI Overviews linking to Google, Assistant To Die, Bing News & More 14:48

9 days ago14:48

14:48

Google confirmed that the volatility we saw prior to the core update was unrelated to this latest core update. I also posted status updates on the Google March 2025 core update. Google is testing AI Search features beyond the new AI Mode. Google is also testing linking its AI Overviews to its own search results. Google improves health AI Overviews, expands health knowledge panels and launches a new What People Suggest for health topics. Google is testing AI Overviews in the middle of the page. Google Assistant will be replaced by Gemini. Google dropped review counts on review starts for non-shopping search results. Google Search Console API now supports the 24-hour view. Google now updates its Googlebot JSON file daily. Google Business Profiles seems to be hijacking its restaurant booking system with Google Assistant. Martin Splitt from Google admitted if searchers don’t use your pages in the search results, when they rank, then Google may remove them. Google’s John Mueller said SEOs should stop over-focusing on tiny SEO metrics. I posted my takeaways form the Google Search Central NYC event. Microsoft’s Fabrice Canel said SEOS should focus on conversions and click values. He also confirmed schema is used in Microsoft Copilot LLMs. Bing Webmaster Tools rolled out the Copilot feature to all and also added a compare feature in the search performance reports. Bing search has buy now buttons for shopping results, and those immediately add the item to the retailer's cart and take you to the checkout page. Google Shopping Ads has a first-order discount label. Google is testing three rows of Shopping Ads. Google is testing a weird double-expand image in the ad carousels. Bing was caught serving 9 ads with only two organic results. That was the search news this week at the Search Engine Roundtable . SPONSOR: Wix Studio - Did you know the Wix Studio SEO Course is live. It covers topics like keyword research, technical SEO, local SEO, SEO reporting, link building and more. Learn more at wix.com/seo/learn/course and also check out the new LLM brand visibility tracker resource. 0:00 - Introduction 0:43 - Google Confirms Volatility Prior To March 2025 Core Update Was Not That Core Update 1:46 - Google March Core Update Volatility Status 3:03 - Google Tests AI Search Options Beyond AI Mode 4:00 - Google Tests Links In AI Overviews To More Search Results 4:50 - Google Expands Health Overviews & Adds What People Suggest In Search 5:54 - Google Tests AI Overviews In Middle Of Search Results Page 6:17 - Google Assistant To Be Replaced By Gemini 6:50 - Google Drops Review Counts For Non-Shopping Results 7:26 - Google Search Console API Now Supports 24-Hour Hourly View 8:15 - Google Updates Googlebot's IP Addresses In JSON File Daily 8:24 - Google Hijacks Restaurants Booking System Leading To No Available Reservations 9:30 - Google: If Users Don't Use Your Page Search They May Be Removed 10:28 - Google: Stop Over Focusing On Tiny SEO Metrics 10:40 - My Takeaways From Google Search Central Live NYC 2025 11:38 - Microsoft Bing: SEOs Should Focus on Conversions & Click Value 11:59 - Microsoft Confirms Schema Helps Its LLMs (Copilot) Understand Your Content 12:44 - Bing Webmaster Tools Copilot Feature Opens Up To All 12:53 - Bing Webmaster Tools Search Performance Reports Get Compare Filter 13:07 - Bing Buy Now Button Goes Directly To Checkout 13:29 - First Order Discount Label On Google Shopping Ads 13:52 - Google Tests Three Rows Of Google Shopping Ads 14:05 - Google Ads Images Double Expand Swipe Carousel 14:17 - Microsoft Tests 9 Ads & Only One Free Search Results On Same Page 14:34 - Conclusion…

1
It’s New 3/20: Google May Deindex No Useful Pages, Deep Links in AIOs & GBP Reverification Bug Fixes 8:59

10 days ago8:59

8:59

Today we covered Google De indexing pages that are deemed not useful. The Reverification Bug for Google Business Profiles is fixed according to Google's Rick Saxe a BrightEdge Report shows that 82% of Google AI Overviews citations come from deep pages and Microsoft is enforce consent compliance for advertisers.0:00 - Introduction0:44 - Barry in a car1:00 - Reverification bug fixed2:00 - Barry Road View2:05 - Google De indexing pages that are deemed not useful4:46 - Microsoft Consent5:36 - Deep Pages and AIOs8:30 - Mordy's request…

1
It’s New 3/19: Google AI Search Leak, health answers, Bing Webmaster Tools AI/compare and Google core update 12:53

11 days ago12:53

12:53

Today we discussed a Google leaking AI Search options beyond AI Mode. Google confirmed the volatility before the core update was not related. Google expanding health results for AI Overviews, knowledge panels and a new What People Suggest. Google also testing AI Overviews in the middle of the page. Bing Webmaster Tools rolls out Copilot and also a comparison feature in the performance reports. Bing has 9 ads on a single search results page. And Google Ads is rolling out channel controls for Demand Gen. Also, Greg got a new man bag. 💼 0:00 - Introduction 0:53 - Early Google volatility was unrelated to the March core update 2:30 - Google leaked AI Search features 4:13 - Google expands health results for AI Overviews, knowledge panels and a new What People Suggest 7:24 - Google AI Overviews in the middle of the page 8:35 - Bing Webmaster Tools gets a compare button 9:00 - Bing Webmaster Tools Copilot rolls out 9:54 - Bing with 9 ads and 2 organic results 10:35 - Google Ads channel control for Demand Gen 11:22 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

1
It’s New 3/18: Google AI Overviews linking to Google Search, Ads in triplicates and hidden Reddit ads 6:04

12 days ago6:04

6:04

Today we discussed a new test where Google’s AI Overviews link heavily back to its own search results - common Google. Google is testing triple stacked ads. Google Ads has a first order discount label. Reddit 0:00 - Introduction 0:50 - Google AI Overviews linking to Google Search results 2:39 - Google triple stacked ads 3:31 - Google Ads first order discount 4:56 - Reddit offers hide ads option 5:50 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

1
It’s New 3/17: Gemini replacing Google Assistant, core update status, AI Overview trumps and Bing value 12:07

13 days ago12:07

12:07

Today we discussed Google March 2025 core update status. Google Assistant will be replaced by Gemini. Google Assistant can hijack your restaurants reversion system. Google makes a statement on links within AI Overviews. Bing says SEOs should focus on conversions. Google Ads now will ask you to confirm your phone number for account verification. Greg and Mordy go wild with Trump impersonations. 0:00 - Introduction 0:37 - Google March core update status 3:54 - Gemini to replace Google Assistant 5:00 - Google Assistant hijacking reservation booking links 6:03 - Google AI Overview links statement 8:54 - Bing says SEO should focus on conversions 11:16 - Google Ads phone number confirmation 11:50 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

1
Google March Core Update, Google AI Mode Concerns, Google 22% Growth & AI Search Engines Wrong 9:01

16 days ago9:01

9:01

This week we covered Google's March 2025 core update being released. Google responded to some complaints or concerns about Google’s new AI Mode. A study showed Google grew 22% over the past year, in terms of search volume. Another study said that AI search engines are confidently wrong way too often. Google’s John Mueller said image hotlinking protection is fine. Google Ads will be coming to AI mode. Google is testing expandable shopping ad carousels. Google is testing price at checkout labels in the shopping results. Google Ads updated its documentation to say it uses both AI and humans for policy reviews. Google Ads increased the negative keywords for PMax to 10,000 keywords. Google Ads Editor version 2.9 is now out. Google Ads Search Max was spotted again. Google Ads can suggest experiments when dismissing a recommendation. Google changed how Tag Manager loads and some advertisers are skeptical. Google Knowledge Panels are testing expandable places maps. Google has this get tailored recommendations quiz. Bing is testing a new Copilot Answer interface. That was the search news this week at the Search Engine Roundtable.Sponsored by Similarweb, Similarweb created an SEO benchmark report, analyzing organic traffic of 10,000 websites in 10 industries to help brands understand what 'good' looks like in their industry. The key metrics include (1) monthly visits (2) Website engagement metrics and (3) SERP metrics including AI Overview presence, zero-click searches, and organic difficulty. Also, well known SEOs such as Aleyda Solís, Barry Adams, Sophie Brannon and Fabrizio Ballarinis contributed to the report. I linked to the report in the description below at https://bit.ly/4h4v4ZP0:00 - Introduction1:14 - Google March 2025 Core Update Is Rolling Out : https://www.seroundtable.com/google-march-2025-core-update-39060.html2:37 - Google Responds To Publishers Concerns On AI Mode : https://www.seroundtable.com/google-response-concerns-ai-mode-39028.html3:31 - Data: Google Search Had 22% Growth In Searches Year Over Year : https://www.seroundtable.com/google-search-growth-39040.html4:05 - Study: AI Search Engines Are Confidently Wrong Too Often : https://www.seroundtable.com/ai-search-engines-wrong-39038.html5:12 - Google: Hotlink Protection Carve Outs For Search Engines Are Fine : https://www.seroundtable.com/google-hotlink-protection-39054.html5:21 - Google AI Mode Ads Will Be Coming : https://www.seroundtable.com/google-ads-ai-mode-39026.html5:40 - Google Tests Expandable Shopping Ad Carousel : https://www.seroundtable.com/google-expandable-shopping-ad-carousel-39031.html5:55 - Google Shopping Results: Price At Checkout Label : https://www.seroundtable.com/google-shopping-results-price-at-checkout-39034.html6:14 - Google Ads Review Process Uses AI & Human Evaluation For Policy Violations : https://www.seroundtable.com/google-ads-review-violations-ai-human-evaluation-39048.html6:36 - Google Ads Increases Negative Keywords For PMax Campaigns To 10,000 : https://www.seroundtable.com/google-ads-negative-keywords-10000-39044.html6:53 - Google Ads Editor Version 2.9 Is Now Out : https://www.seroundtable.com/google-ads-editor-version-2-9-39049.html6:59 - Google Ads Search Max Spotted Again : https://www.seroundtable.com/google-ads-search-max-spotted-39050.html7:17 - Google Ads Now Suggests Experiments When Dismissing Recommendations : https://www.seroundtable.com/google-ads-experiments-dismiss-recommendations-39042.html7:33 - Advertisers Skeptical About Google Tag Manager Changes : https://www.seroundtable.com/google-tag-manager-loading-changes-39037.html8:05 - Google Knowledge Panel With Expandable Places Map : https://www.seroundtable.com/google-knowledge-panel-expandable-places-39020.html8:21 - Google Get Tailored Recommendations Quiz : https://www.seroundtable.com/google-search-get-tailored-recommendations-39032.html8:38 - Bing Tests New Copilot Answer Interface8:49 - Conclusion…

1
It’s New 3/13: Google Ads Search Max, Ad Tests, Bulk Review Disputes & Hotlinking 8:30

17 days ago8:30

8:30

Today we discussed the Search Max beta feature in Google Ads, Google Ads experiment to test PMax with assets. Google Merchant Center bulk review disputes. And SEO with hotlinking protection. 0:00 - Introduction 0:50 - Google Ads Search Max 2:58 - Google Ads experiment to test PMax with assets 4:28 - Google Merchant Center bulk review disputes 5:35 - SEO for hotlinking protection 7:30 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

1
It’s New 3/12: Google Ads AI Policy Enforcement, Negative Keywords, Ads Editor & 📎 8:17

18 days ago8:17

8:17

Today we discussed how Google uses AI and human evaluators for policy enforcement. Google expanded its negative keywords for PMax from 100 to 10,000 keywords. Google Ads Editor version 2.9 is out. Google is using paperclip icons to let you share search results. 0:00 - Introduction 0:31 - Google Ads AI policy enforcement 2:37 - Google expanded negative keywords caps for PMax 4:00 - Google Ads Editor version 2.9 is out 5:12 - Google paperclips to share search results 6:53 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

1
It’s New 3/11: AI Search Is Just Wrong, Google Grows 22% & More Google News 11:44

19 days ago11:44

11:44

Today we discussed a study on how AI search engines are often super wrong, even if they act confident. New data shows Google has grown 22%. Google Marketing Live is May 21st. Google brings message assets to PMax. Google is testing new dynamic shopping ads. Google is also testing price at checkout labels for shopping ads. 0:00 - Introduction 0:49 - AI search engines are wrong too often 4:15 - Google Search has grown about 22% 5:42 - Google Marketing Live is May 21st 6:41 - Google message assets for PMax 7:32 - Google tests new shopping ad formats 10:14 - Google Shopping Ads with price at checkout label 11:37 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

1
It’s New 3/10: Google AI Mode Ads, publisher response, page annotations, Bing and more 12:48

20 days ago12:48

12:48

Today we discussed the ads coming to Google’s AI Mode and how Google responded to publisher concerns over AI mode. Google has dropped page annotations, good riddance. Bing is showing “Why this ad” on some of its ads. Plus, Google has a number of UI tests. 0:00 - Introduction 0:53 - Google responds to publisher concerns over AI mode 5:13 - Google AI Mode Ads 6:24 - Google page annotations is gone 8:08 - Google UI tests 9:58 - Bing why this ad feature 12:37 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

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It’s New 11/21: DOJ On Google Selling Chrome, Page Annotations Are Evil & AI Overviews Indexing