Google Update Coming Soon, Downgrading Content, AI Overviews Expands, ChatGPT Search, Volatility Continues & Unauthorized Ad Rep Changes

Search Engine Roundtable Podcast

This week, we covered that Google told creators that a new search ranking update is coming fairly soon, but you shouldn’t expect to recover with this update. Google is now downgrading the rankings of content that is starkly different from the main content of the site. Google said again that it is doubtful you’d see big ranking declines over core web vital issues. Google AI Overviews is rolling out to 100+ countries and over a billion users. OpenAI started to roll out search in ChatGPT. Google Search ranking volatility was heated again last week, including some spooky ranking changes. Google updated its URL structure documentation and favicon documentation and added new Google Trends documentation. Google is testing a frequently saved label and also testing snippets with mentioned products carousels. Google has trust scores in its knowledge panels. Google Ads rep made unauthorized changes to an ad account; it is a big deal. Google Ads recommendation for raising your budget is improved. Google Ads has new conversion reports with sales and leads tabs. Google Ads has a new business links asset type. Google Ads will sunset call ads next year. Google is testing scrollable ad categories. Bing is testing hiding its ad label again. Bing is testing a new local knowledge panel design. Google Maps released a bunch of Gemini AI-powered features. Google Business Profiles is testing reviews within the photos carousel. Google and Microsoft both reported high earnings reports, with ad revenue still on the incline. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

1:00 - Google: Search Ranking Update Coming Soon But HCU Victims May Not Recover

2:41 - Google Search Downgrading Rankings Of Content Starkly Different From Main Content

3:35 - Google: Doubtful You'd See Big Ranking Drop Over Core Web Vitals Issues

3:47 - Google AI Overviews Rolling Out To 100+ Countries & Billion+ Users

4:07 - OpenAI Releases ChatGPT Search

4:49 - Halloween 2024 Google Search Ranking Update

5:11 - Google Search Ranking Volatility Again On October 26th & 27th & 23rd & 24th

5:18 - Google Updates URL Structure, Favicon & Adds Google Trends Docs

5:29 - Google Tests Frequently Saved Label On Search Result Snippets

5:42 - Google Search Snippet With Mentioned Products Carousel

5:57 - Google Search Entity Trust Scores From APIVoid & ScamAdviser

6:19 - Confirmed: Google Ad Rep Made Unauthorized Changes To Ad Account

6:53 - Google Ads Raise Your Budgets Recommendation Gains Information

7:17 - Google Ads New Sales & Leads Conversion Reports

7:24 - New Google Ads Business Links Asset Type

7:33 - Google To Sunset Call Ads; Migrating To Responsive Search Ads

8:03 - Google Tests Scrollable Search Ads Categories

8:15 - Bing Tests Hiding Ads Labels After Domain

8:38 - Bing Tests New Local Knowledge Panel Design

8:46 - Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

9:22 - Google Business Profiles Testing Reviews Within Photo Carousels

9:38 - Google Menu Highlights Search Carousel

9:51 - Google Ad Revenue Up 10% - With Biggest Ad Revenue Quarter Ever

10:10 - Microsoft Bing Advertising Revenue Up 18%

10:20 - Conclusion