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Session 14: The Strategy for Rebranding Our Company with Molten Venture's James Clark
Manage episode 437768822 series 1443649
In this Screw It Just Do It Session, I sit down with James Clark, Marketing Director at Molten Ventures, to discuss the intricate process of rebranding Draper Esprit to Molten Ventures. James shares the challenges, considerations, and emotional aspects of rebranding a well-established company. Learn how engaging stakeholders, maintaining brand identity, and navigating the rebranding process during the COVID-19 lockdown led to a successful transformation. This episode is a must-listen for anyone interested in the complexities of brand management and rebranding.
588 episod
Manage episode 437768822 series 1443649
In this Screw It Just Do It Session, I sit down with James Clark, Marketing Director at Molten Ventures, to discuss the intricate process of rebranding Draper Esprit to Molten Ventures. James shares the challenges, considerations, and emotional aspects of rebranding a well-established company. Learn how engaging stakeholders, maintaining brand identity, and navigating the rebranding process during the COVID-19 lockdown led to a successful transformation. This episode is a must-listen for anyone interested in the complexities of brand management and rebranding.
588 episod
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