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From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth
Manage episode 431282812 series 3584081
Kandungan disediakan oleh Kerry Curran. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kerry Curran atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth!
In this episode, “From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth,” host Kerry Curran is joined by Caleb Jacobson-Sive, Founder of Lattice Strategy and a seasoned expert in strategic planning and brand development. Caleb shares his invaluable insights on how to navigate the challenges of commoditization and build strong customer relationships that fuel revenue growth. Join us as we explore actionable strategies and real-world examples from brands like Zappos and Southwest Airlines, illustrating the power of internal brand alignment and emotional connection in driving business success.
Get ready to align your marketing strategy with your business growth goals. Let’s go!
30 episod
Kongsi
