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They found Amazon's Rufus AI patent

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Manage episode 460885649 series 3619202
Kandungan disediakan oleh Kiri Masters. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kiri Masters atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this deep dive, we unpack Amazon Rufus's patent and what it means for e-commerce strategy. Learn how its semantic similarity model, click training data, and visual label tagging are reshaping product discovery. Discover why traditional keyword optimization may soon be obsolete, and how brands can prepare for this AI-driven shift in Amazon's ecosystem.

Link to "Rufus - The Blueprint" report: https://sellersessions.com/rufus-the-blueprint/
Link to Kiri's Forbes article discussed in the episode: https://www.forbes.com/sites/kirimasters/2024/12/09/amazons-rufus-shows-the-future-of-ai-shopping-warts-and-all/

CHAPTERS:

(00:00:00) What's in store for today
(00:00:35) Show Intro
(00:00:56) Introduction to Rufus AI
(00:02:17) Semantic Similarity Model
(00:03:39) Click Training Data
(00:05:34) Visual Label Tagging
(00:07:00) Impact on Amazon Advertising
(00:09:05) Conclusion
(00:09:38) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

Youtube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

  continue reading

33 episod

Artwork
iconKongsi
 
Manage episode 460885649 series 3619202
Kandungan disediakan oleh Kiri Masters. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kiri Masters atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this deep dive, we unpack Amazon Rufus's patent and what it means for e-commerce strategy. Learn how its semantic similarity model, click training data, and visual label tagging are reshaping product discovery. Discover why traditional keyword optimization may soon be obsolete, and how brands can prepare for this AI-driven shift in Amazon's ecosystem.

Link to "Rufus - The Blueprint" report: https://sellersessions.com/rufus-the-blueprint/
Link to Kiri's Forbes article discussed in the episode: https://www.forbes.com/sites/kirimasters/2024/12/09/amazons-rufus-shows-the-future-of-ai-shopping-warts-and-all/

CHAPTERS:

(00:00:00) What's in store for today
(00:00:35) Show Intro
(00:00:56) Introduction to Rufus AI
(00:02:17) Semantic Similarity Model
(00:03:39) Click Training Data
(00:05:34) Visual Label Tagging
(00:07:00) Impact on Amazon Advertising
(00:09:05) Conclusion
(00:09:38) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

Youtube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

  continue reading

33 episod

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