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Kandungan disediakan oleh Kiri Masters. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kiri Masters atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Retail Media Breakfast Club
Tandakan semua sebagai (belum) dimainkan
Manage series 3619202
Kandungan disediakan oleh Kiri Masters. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kiri Masters atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.
…
continue reading
33 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 3619202
Kandungan disediakan oleh Kiri Masters. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kiri Masters atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.
…
continue reading
33 episod
Semua episod
×In this episode, we discuss Amazon's recent test of offsite product links in mobile search results, an unprecedented move aimed at expanding its advertising inventory. The episode delves into the motivations behind this strategy, including the potential for increasing ad space, improving customer experience, and gathering valuable user data. We also explore the perspectives of e-commerce analyst Rick Watson, who ties Amazon's decision to the evolving search and AI landscape and its need for user intent data. The discussion includes various theories on Amazon's ultimate goals, from data collection to creating a comparison shopping engine, and the broader implications for the digital advertising industry. As this feature undergoes testing in the U.S. mobile app, we anticipate a significant impact on Amazon's advertising capabilities and its competitive positioning against Google. As referred multiple times in the episode by Kiri, do check out "The Watson Weekly" podcast from ecommerce industry veteran Rick Watson : https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly CHAPTERS: (00:00) About Today's Topic (00:49) About the Show (01:11) Probable reason from Kiri's PoV (01:19) Rick Watson's Insight on Amazon's Ad Strategy (02:10) Alternative Theories Behind Amazon's Move (03:05) Amazon's Advertising Business Constraints (04:51) Exploring New Advertising Formats (06:02) Potential Impact and Future Predictions (06:55) Conclusion: Amazon's Push to Challenge Google (07:34) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, Kiri focuses on the evolution of retail media spending. The discussion covers various data points from IAB Australia, highlighting how retail media budgets are being reallocated from traditional and social media channels, as well as trade retail budgets. Examples include Tillamook's strategy of keeping trade funds and retail media separate and Goodman Fielder's integrated planning model. The episode also explores the shift from traditional shopper marketing to an omnichannel approach, as seen at Georgia Pacific. Discussion extends to the advancements in attribution in e-commerce and the importance of integrating traditional and digital marketing capabilities, drawing parallels to the 'Moneyball' approach in baseball. Link to Kiri's Forbes article mentioned in the episode: https://www.forbes.com/sites/kirimasters/2025/02/12/retail-media-forces-brands-to-rethink-shopper-marketing-not-replace-it/ CHAPTERS: (00:00) About Today's Topic (01:49) About the Show (02:10) Retail Media Spending Insights (02:55) Brand Strategies: Tillamook and Goodman Fielder (03:55) Latest Evolution of Shopper Marketing (04:23) Attribution and Measuring Success (05:06) Integration of Traditional and Digital Capabilities (05:46) Conclusion: The Future of Retail Media (06:22) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this special Valentine's Day episode, brand side leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments that broke their hearts in retail media. Scott Oshman discusses the chaos caused by the shift to GA4, Ben Galvin highlights the confusion from closed loop attribution models, and Darren Silverman criticizes Walmart's transition to Luminate. Lastly, AJ Patel shares his frustration with the transition from universal analytics to GA4. The episode delves into the challenges and frustrations that come with evolving retail media strategies. CHAPTERS: (00:00) About Today's Topic (00:54) About the Show (01:14) Scott Oshman on Google Analytics to GA4 Transition (02:31) Ben Galvin on Closed Loop Attribution Models (04:10) Darren Silverman Discusses Walmart's Luminate Transition (04:55) AJ Patel's Experience with GA4 Transition (05:58) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
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1 Retail Media's Next Challenge: Proving Real Results 10:24
10:24
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In this episode, Kiri delves into the complexities of transparency in retail media, extending beyond basic reporting to the control brands have over their campaigns and success measurements. Insights from Jordan Witmer, Managing Director of Retail Media at Nectar First, highlight the challenges with ad placement performance transparency, while Alex Arnott from Dentsu's Newstream Media underscores the importance of self-service capabilities in media buying, creative assets, and real-time reporting. The discussion also touches on the significant market dominance of Amazon and the diverse approaches to incrementality measurement by various retailers. As retail media networks evolve, the focus is on making them more user-friendly and transparent to draw continued investment from brands. Link to Kiri's Forbes article mentioned in the episode: https://www.forbes.com/sites/kirimasters/2025/02/07/retail-medias-next-challenge-proving-real-results/ CHAPTERS: (00:00) About Today's Topic (00:48) About the Show (01:09) Introduction to Transparency in Retail Media (01:24) Case Study: Advertisers vs. Retail Media Networks (02:37) The Power Imbalance in Retail Media (03:02) Insights from Newstream Media's Alex Arnott (04:03) The Importance of Self-Service Capabilities (05:51) Challenges in Creative Asset Management (06:43) The Need for Real-Time Reporting (07:58) Future Directions and Optimism (09:34) Conclusion: Proving Performance is Key (10:04) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, Kiri explores the rapid growth of retail media, which is expected to see over $10 billion in new ad spending in the US by 2025. Despite its increasing importance, brands face significant challenges in measuring the effectiveness of their investments, due largely to disparate data systems between retailers. Kiri delves into insights from a report by Skai and the Path to Purchase Institute, discussing how brands are improving their measurement capabilities and the industry's strides toward standardization. Key topics include the complexities of cross-channel consumer behavior, the limitations of single-channel measurement, and the evolving landscape of retail media networks' measurement solutions. Link to Kiri's Forbes article mentioned on the topic: https://www.forbes.com/sites/kirimasters/2025/02/05/as-retail-media-spending-soars-brands-face-a-measurement-crisis/ CHAPTERS: (00:00) About Today's Topic (01:19) About the Show (01:40) Introduction to Retail Media Measurement Challenges (02:47) The Importance of Retail Media (03:11) Measurement Standards and Challenges (04:02) Cross-Channel Shopping Behavior (04:23) Traditional Measurement Solutions (05:13) Fragmented Measurement Solutions in Retail Media (05:57) Progress and Future Directions (06:56) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, Kiri discusses the increasing issue of return fraud faced by Amazon sellers, a problem highlighted through discussions on Reddit and interviews with affected sellers. Addressing fraudulent activities such as customers returning damaged or different items, Kiri explains the complications of fulfillment methods—Fulfillment by Amazon (FBA) versus merchant-fulfilled (FBM)—and the absence of a system to block repeat offenders. Despite Amazon's zero-tolerance policy and efforts to combat return fraud, sellers express frustration and concern over the growing trend and its impact on their businesses. The episode underscores the tension between maintaining customer satisfaction and protecting sellers in the ever-competitive marketplace. Link to Kiri's Forbes article mentioned in the episode: https://www.forbes.com/sites/kirimasters/2025/01/31/amazon-sellers-report-rising-concerns-over-fraudulent-returns/ CHAPTERS: (00:00) About Today's Topic (01:31) About the Show (01:52) Introduction to Return Fraud on Amazon (02:19) Seller Experiences and Anecdotes (03:04) Types of Fraudulent Returns (04:43) Impact on Sellers and Fulfillment Methods (06:25) Challenges in Preventing Repeat Offenders (06:59) Amazon's Response and Seller Sentiments (07:44) Conclusion: Balancing Customer and Seller Interests (08:39) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, we explore how Thrive Market successfully built a retail media network by focusing on vendor and customer experiences. Kiri shares insights from an interview with April Lane, Thrive Market's Chief Merchandising Officer. Key achievements include doubling revenue expectations and getting a quarter of brand partners to invest in the platform within the first month. Highlights include Thrive's unique position as a private public benefit corporation, its membership-based model, and thoughtful advertising strategies. Thrive's approach emphasizes a consultative relationship with vendors and the integration with self-serve ad tech like Instacart's Carrot Ads. For more details, refer to Kiri's full Forbes article linked here: https://www.forbes.com/sites/kirimasters/2025/01/20/how-thrive-market-is-building-a-different-type-of-retail-media-network/ CHAPTERS: (00:00) About Today's Topic (00:32) About the Show (00:52) Introduction to Thrive Market's Retail Media Network (01:04) Interview with April Lane: Insights and Results (02:07) Thrive Market's Unique Approach (03:05) Membership-Based Retail Model (03:30) Advertising Strategies and Challenges (04:25) April Lane's Expertise and Partnership with Instacart (04:55) Ad Tech Solutions for Big and Small Brands (05:46) Future Plans and Expansion (06:10) Conclusion and Further Reading (07:22) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
This episode delves into the evolving landscape of retail media and its relationship with traditional digital advertising channels like CTV, video, and search. Kiri explores discrepancies in how industry analysts, such as the IAB, WARC categorize retail media versus public perception, highlighted by a LinkedIn poll indicating that 73% view traditional digital channels as subsets within retail media. Key industry insights from experts like Wes Ryan, Allan Peretz, and Kara Babb outline differing perspectives on defining and measuring retail media. The discussion emphasizes the importance of adaptable budgeting and measurement strategies, advocating for an integrated approach to optimize business outcomes across all advertising channels. Link to Kiri's LinkedIn post/ poll on this topic: https://www.linkedin.com/posts/kiri-masters_is-it-ctv-or-is-it-retail-media-just-reviewed-activity-7287648088914051072-NA6X/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAC6HdsBwnv8-HcQlF8yx8Lks25y2IfGCbI CHAPTERS: (00:00) About Today's Topic (01:54) About the Show (02:16) Historical Context: Evolution of Retail Media (03:46) Expert Opinions: Defining Retail Media (06:07) Retailers' Perspective: Building Media Networks (07:41) Future Considerations: Evolving Measurement Frameworks (08:13) Conclusion: Flexible Approaches for Success (08:39) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, industry experts discuss the anxieties brand leaders face in the rapidly evolving retail media landscape. Key topics include the immense pressure on budgets, the complexity of managing numerous retail networks, and the impact of inexperienced players driving up costs. Brian Dudzinski highlights the explosive growth and sustainability concerns of trade spend, Alicia Ponzani addresses the growing market complexity and the fear of missing out on opportunities, and Brea Keating talks about the challenges and game theory of retail media investments. The episode emphasizes both the challenges and opportunities in mastering retail media. CHAPTERS: (00:00) About Today's Topic (00:44) About the Show (01:06) Expert Insights: Brian Dudzinski on Budget Pressures (01:52) Navigating Complexity: Alicia Ponzani's Perspective (03:25) Game Theory in Retail Media: Brea Keating's Take (04:45) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
This episode delves into Amazon's transformation of Alexa from a basic command-response system to a sophisticated AI agent powered by their in-house LLM, Nova. We explore the reasons behind Alexa's stagnation over the past eight years, including reliance on outdated frameworks, complexities in voice response, user expectations for reliability, and limited conversational context. Amazon's plans for revitalizing Alexa through bigger language models, partnerships with external AI like Anthropic's Claude, and integrating new AI capabilities are discussed. The episode questions whether Amazon will prioritize Alexa's development to meet consumer expectations in voice commerce and everyday conversational use. The recent Financial Times article about Amazon's plans to upgrade Alexa with generative AI capabilities: https://www.ft.com/content/de4c86b8-c744-4051-9255-d34259223160 Various Geekwire articles discussing the current issues with Alexa and reported plans for the upgrade: https://www.geekwire.com/2024/claude-meets-alexa-amazon-will-reportedly-use-anthropics-ai-to-help-power-its-voice-assistant/ https://www.geekwire.com/2023/alexa-vs-chatgpt-amazon-building-new-ai-models-to-make-assistant-more-proactive-conversational/ https://www.geekwire.com/2023/amazons-alexa-chief-on-the-rise-of-chatgpt-and-why-the-comparison-isnt-fair-to-either/ https://www.geekwire.com/2022/whats-wrong-with-alexa-former-insider-on-the-challenges-facing-amazons-voice-assistant/ CHAPTERS: (00:00) About Today's Topic (01:33) About the Show (01:53) Introduction to Alexa's AI Transformation (03:11) Challenges Faced by Alexa (06:00) Amazon's Plans for Alexa's Future (07:16) Voice Commerce and Alexa's Potential (08:14) Conclusion and Future Outlook (09:20) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, seasoned professionals from companies like Quickfire, Monster Energy, Petmate, Advantis Health, and U Beauty share their insights and advice for newcomers to retail media. Highlights include Scott Oshman emphasizing the importance of understanding digital advertising fundamentals, Ben Galvin focusing on the complexities of the retail ecosystem, Darren Silverman advising to broaden knowledge across various retail media platforms, Ash McMullen stressing curiosity and flexibility, and AJ Patel advocating for a full-funnel approach to metrics. All experts underline the importance of continuous learning and adaptability in the ever-changing landscape of retail media. CHAPTERS: (00:00) About Today's Topic (00:40) About the Show (01:02) Scott Oshman's Digital Advertising Insights (02:23) Ben Galvin on Understanding the Ecosystem (03:48) Darren Silverman's Broad Network Knowledge (04:34) Ash McMullen's Curiosity and Flexibility (05:56) AJ Patel's Full Funnel Focus (06:50) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
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1 The Retailer's Dilemma: Block or Embrace AI Shopping Agents? 14:32
14:32
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In this episode, the discussion centers on the emerging role of AI shopping agents as a new consumer interface, potentially shifting retail control from traditional retailers to AI platforms. Kiri reflects on recent experiments with OpenAI's Operator, pointing out its growing capabilities and current limitations. The conversation extends to the implications for retailers, touching on the short-term resistance they might exhibit and the long-term strategies they could adopt. The potential for AI agents to transform retail roles, the existential threats posed to traditional retail models, and possible advantages through site design, loyalty programs, unique assortments, and partnerships with AI platforms are examined. Kiri concludes by considering the broader questions and future outlook for retailers as AI shopping agents continue to evolve. Link to previous blog on this topic: https://www.retailmediabreakfastclub.com/how-open-ais-operator-will-change-retail-as-we-know-it-2/ Demonstration of shopping on Kroger by Lauren Morgenstein Schiavone: https://www.linkedin.com/feed/update/urn:li:activity:7290096840673243138/ Demonstration of shopping at local bakery and doordash by David Jones: https://www.linkedin.com/feed/update/urn:li:activity:7289727767724646402/ Kelly Goetsch post on LinkedIn with a discussion about AI agent use cases in non-grocery categories: https://www.linkedin.com/posts/kellygoetsch_jason-scot-show-episode-323-annual-predictions-activity-7289992371709063168-llpn/?utm_source=share&utm_medium=member_desktop CHAPTERS: (00:00) About Today's Topic (01:42) About the Show (02:03) Real-World Examples of Open AI's "Operator" in Action (04:58) Challenges and Future of AI Shopping Agents (05:43) Retailers' Short-Term Reactions to AI Agents (07:52) Long-Term Strategies for Retailers (08:49) Potential Advantages for Retailers (11:09) Physical Retail and AI Integration (11:51) Debate: AI's Impact on Different Retail Categories (13:09) Conclusion and Future Topics (14:12) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
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1 The Lululemon Story [Book Review] 11:03
11:03
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In this episode, Kiri delves into Chip Wilson's autobiography 'Little Black Stretchy Pants' to explore the origins and evolution of Lululemon. Discover how Wilson's vision for vertical integration helped pioneer the direct-to-consumer model and the innovative approach behind the brand's product development. Learn about the complications that arose as the company scaled globally, including the tension between brand ideals and short-term financial pressures that led to Wilson's dramatic ousting. The discussion highlights valuable lessons for e-commerce and retail media professionals, emphasizing the importance of customer data, quality, and brand integrity. Link to the book on Amazon: https://amzn.to/42qoysT CHAPTERS: (00:00) About Today's Topic (01:45) About the Show (02:33) The Beginnings of Vertical Integration (04:08) The Innovation Lab: Lululemon Stores (05:04) The Supergirl: Lululemon's Muse (06:11) Digital Insights and E-commerce (06:59) Brand Vision vs. Wall Street (09:15) Lessons for Retail Leaders (10:24) Conclusion and Book Recommendation (10:42) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, Kiri explores the impact of Mr. Beast's new show, Beast Games, on Amazon Prime, highlighting a significant shift in retail media advertising. It discusses how Amazon leverages entertainment for improved targeting and personalization, driven by data and advertising revenue. The episode references Jeff Bezos' 2016 statement on Amazon's strategy and outlines how the company has mastered connecting user data across its platforms, and how Amazon's advantage over competitors in user tracking and seamless integration makes it attractive to advertisers. Kiri also mentions how the growing trend of integrating YouTube and TikTok creators into traditional TV production could be seen as a mutually beneficial strategy for content volume and retail media monetization. Link to Kiri's post on Forbes discussing the same: https://www.forbes.com/sites/kirimasters/2025/01/21/beast-games-isnt-just-a-hit-its-amazons-new-retail-media-weapon/ CHAPTERS: (00:00) About Today's Topic (01:11) About the Show (01:32) Why This Matters (02:47) Retail Media's Holy Grail (03:55) Amazon's Unique Advantage (05:14) The Future of Streaming TV (06:19) The Value of Creator Led Content (07:02) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share insightful analogies to help explain the complexities of retail media to leadership teams. Learn how digital commerce decisions parallel profit versus growth roads, discern how retail media compares to a farmer's market, understand the importance of 'aging your ASINs' like fine wine, and explore the concept of the digital shelf reset. This episode provides practical strategies for making retail media more tangible and comprehensible for executive teams. CHAPTERS: (00:00) About Today's Topic (01:01) About the Show (01:23) Scott Oshman's Two Streets Analogy (03:01) Ben Galvin's Farmer's Market Analogy (04:07) Paolo Baccarin Fillo's Aging ASINs Analogy (05:44) Darren Silverman's Digital Aisle Analogy (06:40) Ash McMullen's Digital Shelf Reset Analogy (07:39) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
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