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Panel: The analogies these 5 ecomm leaders use to educate their exec teams on retail media

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Manage episode 463826848 series 3619202
Kandungan disediakan oleh Kiri Masters. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kiri Masters atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share insightful analogies to help explain the complexities of retail media to leadership teams. Learn how digital commerce decisions parallel profit versus growth roads, discern how retail media compares to a farmer's market, understand the importance of 'aging your ASINs' like fine wine, and explore the concept of the digital shelf reset. This episode provides practical strategies for making retail media more tangible and comprehensible for executive teams.

CHAPTERS:

(00:00) About Today's Topic
(01:01) About the Show
(01:23) Scott Oshman's Two Streets Analogy
(03:01) Ben Galvin's Farmer's Market Analogy
(04:07) Paolo Baccarin Fillo's Aging ASINs Analogy
(05:44) Darren Silverman's Digital Aisle Analogy
(06:40) Ash McMullen's Digital Shelf Reset Analogy
(07:39) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

  continue reading

33 episod

Artwork
iconKongsi
 
Manage episode 463826848 series 3619202
Kandungan disediakan oleh Kiri Masters. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kiri Masters atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share insightful analogies to help explain the complexities of retail media to leadership teams. Learn how digital commerce decisions parallel profit versus growth roads, discern how retail media compares to a farmer's market, understand the importance of 'aging your ASINs' like fine wine, and explore the concept of the digital shelf reset. This episode provides practical strategies for making retail media more tangible and comprehensible for executive teams.

CHAPTERS:

(00:00) About Today's Topic
(01:01) About the Show
(01:23) Scott Oshman's Two Streets Analogy
(03:01) Ben Galvin's Farmer's Market Analogy
(04:07) Paolo Baccarin Fillo's Aging ASINs Analogy
(05:44) Darren Silverman's Digital Aisle Analogy
(06:40) Ash McMullen's Digital Shelf Reset Analogy
(07:39) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

  continue reading

33 episod

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