))
How to use Cognitive Empathy as a Marketing Super Power to Create Big Ideas Worth $100M+
Manage episode 425664276 series 3551865
Kandungan disediakan oleh Eric Eden. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Eric Eden atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
What if you could unlock the secret to creating marketing that deeply resonate with consumers? Join us for an engaging conversation with Rob Volpe, CEO and founder of Ignite360, where we uncover the transformative power of curiosity and empathy in marketing leadership. Rob shares his journey of creating big ideas worth $100 Million+ with General Mills, diving into the game-changing strategies behind Nature Valley Granola Protein and the WeYogurt campaign for Yoplait. Through these compelling examples, you’ll learn how truly understanding consumer motivations can lead to extraordinary marketing and product success.
In our discussion, we explore empathy not just as a skill, but as a superpower that can elevate your marketing efforts. Rob breaks down the difference between emotional and cognitive empathy and explains why AI tools like ChatGPT can't fully replace genuine human connection. To combat the "beige-ification" of AI-generated content, Rob outlines five essential steps to becoming more empathetic: dismantling judgment, asking insightful questions, actively listening, integrating understanding, and using solution imagination. Finally, we tackle the courage it takes to practice empathy, encouraging you to embrace it as a powerful tool in both your professional and personal life.
Check out Rob's website, book, and trainings
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Bab
1. How to use Cognitive Empathy as a Marketing Super Power to Create Big Ideas Worth $100M+ (00:00:00)
2. Curiosity, Empathy, and Marketing Leadership (00:00:01)
3. Empathy as a Marketing Superpower (00:08:23)
4. Embracing Empathy (00:22:12)
183 episod
Kongsi
