Podcast terbaik Remarkable Marketing (2024)

1
Using the Magic of Visual Storytelling to Build Your Personal Brand 18:40

3d ago18:40

18:40

When it comes to personal branding the pictures you use to tell your story make all the difference in the world. Meet John Demato, a branding, event, and book photographer, as he uncovers the magic behind visual storytelling. Our conversation with John reveals how intentional and compelling images not only validate your personal brand story but can…

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Expanding the Audience and Influence of Your Personal Brand 15:18

7d ago15:18

15:18

Today we discuss how to increase the audience for your personal brand with Becky Robinson the founder and CEO of Weaving Influence. Listen as Becky shares her tried-and-true strategies for building a personal brand and audience, helping debut authors sell over 10,000 copies of their books by harnessing the power of platforms like LinkedIn. Discover…

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How Testing in Marketing Fuels Innovation - Harnessing Experimentation to Drive Results 14:45

8d ago14:45

14:45

Today we are discuss the art of experimentation and conversion rate optimization with AJ Davis, the founder of Experiment Zone. In our conversation, we reveal how strategic testing can deliver great results. We emphasize the importance of tapping into the wealth of knowledge within your organization and from your customers, using experimentation as…

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How Sponsorships Become Great Marketing Investments 15:29

8d ago15:29

15:29

Unlock the secrets of getting engagement instead of just brand awareness from sponsorships with our guest Richard Levy - a CMO with 20 years of global experience. Imagine transforming a boring sponsorship into an unforgettable event experience. This episode proves that the magic lies in going beyond mere brand visibility and engaging with people in…

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Using Creative Restriction to Drive Success in Storytelling 14:26

10d ago14:26

14:26

Unlock the secret to storytelling success in marketing with insights from Heather Parady, a creative entrepreneur and seasoned content strategist. Heather opens up about her own struggles with content traction and reveals how embracing creative restrictions transformed her storytelling approach. By confining herself to a specific chair and format, …

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Building Authenticity and Influence on LinkedIn 37:00

12d ago37:00

37:00

What are some awesome and very weird things about LinkedIn you should know? Our guest, Sam Swirsky is a LinkedIn coach with a knack for unraveling the platform’s intricacies, shares his personal transformation from a directionless user to working with some of the biggest influencers on the platform. By dissecting the habits of LinkedIn’s top influe…

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How to Build an Innovation Culture and Make Innovation Happen in Marketing 31:19

20d ago31:19

31:19

How did Nick, the CEO of the world's largest innovation software company, IdeaScale, transition from the high-paced world of Wall Street to leading the charge in innovation? Join us as we uncover Nick's remarkable journey and gain insights into how IdeaScale leverages crowdsourcing to unlock new ideas and foster creativity within organizations. Nic…

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How Chief Marketing Officers Drive Billions in Value for Their Company 18:30

21d ago18:30

18:30

Today we discuss how marketers can drive billions in value with Joelle Kaufman, a CMO and CRO from Silicon Valley with 25 years experience. Joelle shares her expertise on how smaller companies can punch above their weight in the eyes of enterprise clients. We explore her pivotal experience at Bloom reach, where a groundbreaking insight about produc…

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AI Led Growth Driving 2X Revenue with Sales and Marketing Automation 29:17

1M ago29:17

29:17

In this episode, we dive into the transformative role of AI in revolutionizing sales and marketing, featuring insights from Laura Kamrath, CEO of Zebra Marketing. Laura demonstrates how AI and automation can double sales efficiency by streamlining lead generation, qualification, and follow-up processes. The discussion includes the benefits of integ…

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Content-Led Growth Strategies 20:44

1M ago20:44

20:44

Today we discuss how Content-Led Growth can increase your lead generation by up to 300% with insights from Michael Marchese, the founder and CEO of Tempesta Media. Discover how a 20-year-old insurance company overcame the challenges of transitioning from outdated marketing strategies to a vibrant digital presence. Michael shares the transformative …

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How to Achieve Customer-Led Growth, Forget the Funnel and do Better Product Marketing 22:48

1M ago22:48

22:48

How do you turn product marketing into a powerhouse for growth and efficiency? Join us as Georgiana Laudi, co-founder of a boutique consultancy specializing in B2B SaaS growth, unveils her secrets to crafting compelling product messaging and positioning. You'll learn how transitioning from feature-focused to outcome-based communication can revoluti…

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Marketing Strategies to Sell Millions More on Amazon and Improve Profit Margins 24:44

2M ago24:44

24:44

Discover the advertising strategies the best marketers are using to drive millions more in sales on Amazon while increasing profit margins with our expert guest, Robyn Johnson. Robyn brings over 14 years of e-commerce experience to the table and she shares her incredible journey founding an agency that empowers brands to sell millions more on Amazo…

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The Art of Social Media for Business and a Blueprint for Social Success 28:12

2M ago28:12

28:12

Peg Fitzpatrick is today's guest and she discusses what she has learned being a social media guru and influencer for 10+ years. Peg has written a new book on Social Media Marketing for Small Businesses. Peg shares some great stories about working with social media legend Guy Kawasaki. Navigating today’s social media landscape can be overwhelming, b…

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Unlocking Email Marketing Success in 2024 22:50

2M ago22:50

22:50

In this episode, we explore email marketing strategies for 2024 with digital marketing expert Cat Valverde, founder of Profesh. Discover how to generate significant revenue through email marketing without additional advertising costs. Kat shares insights on navigating a post-ad economy and offers practical tips, such as leveraging your email list, …

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How to Influence Buyer Behavior Without Feeling Gross and Get 300% Better Marketing Results 27:40

2M ago27:40

27:40

Discover the power of empathy in marketing with our guest Chris Gray, a behavioral psychologist specializing in marketing known as the Buycologist. With over 30 years of experience in sales and marketing, Chris shares personal stories and insights that reveal how putting aside biases and understanding emotional consumer motivations can revolutioniz…

1
Victory Vibes: Winning Strategies for Sweepstakes 20:37

2M ago20:37

20:37

Learn the secrets to running and winning sweepstakes! Business leaders can transform sweepstakes into a powerful marketing tool with our special guest, Carolyn Wilman, a marketer and sweepstakes expert. Carolyn shares her fascinating transition from the IT sector to becoming a sweepstakes connoisseur, and she provides listeners with practical tips …

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Why Does Your Marketing Suck? And Why Are You Wasting so Much Money on Marketing? 17:27

2M ago17:27

17:27

Why Your Marketing Strategy Is Failing and Costing You Money This episode explores common reasons behind ineffective marketing strategies and highlights why businesses often waste money on marketing efforts. The discussion aims to provide insights into optimizing marketing spend and improving overall marketing effectiveness. Discover how strategic …

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Mastering Personal Branding: Proven Strategies for Success and Credibility 24:19

2M ago24:19

24:19

Ever wondered what sets a truly impactful personal brand apart from the rest? Join us as we talk personal branding with Isaac Mashman, a seasoned personal branding consultant. From network marketing to managing musical talent, Isaac's entrepreneurial journey has been diverse and enlightening. He shares with us his unique approach to personal brandi…

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Marketing Changes in the Creator Economy and AI Innovations in Producing Content with Descript CEO Andrew Mason 26:43

2M ago26:43

26:43

Exploring the Creator Economy Shift and the Rise of Descript with Andrew Mason In this episode, we delve into the significant shift towards the creator economy, discussing how over 200 million creators are reshaping marketing on platforms like YouTube, Instagram, and TikTok. Our special guest, Andrew Mason, CEO of Descript, provides insights into t…

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Inside the Process of Going Viral in B2B - Balancing Creativity, Experimentation and Process 23:29

3M ago23:29

23:29

How can you make a B2B brand go viral on social media? In today's episode we discuss how Mallory transformed her company's social media presence using humor and relatability, driving engagement from millions of people and growth. Ever wondered how to foster a culture of innovation within your team? Mallory offers invaluable insights on the importan…

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How Founders Can Leverage Personal Branding to Scale Their Company to $10 Million+ 30:05

3M ago30:05

30:05

Discover how Brian Smith, the visionary founder of Strategy Ladders, turned the adversity of losing all his clients during the COVID-19 pandemic into a golden opportunity. By harnessing the power of his personal brand, Brian built a thriving consulting business with over 40 consultants to $10 Million in annual revenue using personal branding. This …

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How Can Marketing Drive $100 Million in Revenue? 24:37

3M ago24:37

24:37

Unlock the secrets of explosive growth marketing with insights from Alex Montas who has driven over $200 million in revenue for top brands. Learn from his groundbreaking strategies at Bloomberg Media, where he skyrocketed the company's revenue to $100 million in just three years through focused performance marketing, deep audience understanding, an…

1
How Great Leaders Consistently Captivate, Entertain and Inspire Audiences at Events 26:22

3M ago26:22

26:22

Today we discuss how leaders become a captivating speaker that can entertain and inspire audiences. Our guest Peter George is an author of a book on this subject and a public speaking coach. Ever wondered how a speaker can turn a mundane presentation into an unforgettable experience? Peter shares his personal journey from battling a lisp and stutte…

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How Influencers Drive Success with Live Streaming on Amazon, YouTube, LinkedIn, TikTok, and Instagram 24:27

3M ago24:27

24:27

How does being in the military prepare you to be a great marketer? In today's episode we discuss using military precision to drive digital marketing success. Our guest is Jim Fuhs, a retired Marine Corps Lieutenant Colonel who has become an influencer marketing expert. Discover how Jim's disciplined approach led to rapid success with Amazon's influ…

1
Unforgettable Marketing Campaigns that Drive Results 16:14

3M ago16:14

16:14

Today we discuss how to run great marketing campaigns with Joshua Ramsey, a veteran Chief Marketing Officer who has run thousands of campaigns. Joshua talks about his fascinating journey and reveals how a core message and strategic placement can captivate your target audience. Learn from his innovative 12-touchpoint strategy with an example that wi…

1
Advanced AI Strategies for Marketing to Drive Epic Results: Tools, Ideas, and Real-World Applications 35:34

3M ago35:34

35:34

Curious about how AI is transforming the landscape of marketing? Join us as we host Jess Gonzalez, a seasoned marketer with a decade of experience at the intersection of AI and marketing. You'll uncover the secrets behind Jess's innovative approach to content production and curation. From scraping trending topics on Reddit to leveraging a human-in-…

1
The Proven Formula Experts and Entrepreneurs use to Make Millions and Get Rid of Head Trash 20:13

3M ago20:13

20:13

Ever wondered how you can multiply your earnings while gaining precious personal time? In this episode, we sit down with Dr. Noah St. John, a distinguished keynote speaker and author of 25 books, who reveals his powerful strategies for achieving remarkable financial success without falling into the trap of hustle culture. Dr. St. John shares inspir…

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How to Become a Highly Paid Elite Keynote Speaker 11:41

3M ago11:41

11:41

Join us in this episode as we welcome two industry titans, Kim Walsh Phillips and Justin Guarini. Kim, a marketing genius with a track record of transforming high-profile clients, teams up with Justin, a seasoned performer from American Idol and Broadway. They share their combined expertise to teach you how to capture your audience’s emotions and t…

1
Massive Career Benefits of Mastering LinkedIn and Personal Branding. And How to Win by Bring a Friend First 22:38

3M ago22:38

22:38

In this episode, Eric welcomes Sandra Long, a renowned LinkedIn and personal branding expert and author of two books on the subjects. Sandra shares her journey from B2B sales and leadership to becoming a LinkedIn consultant over the past 11 years. She discusses comprehensive strategies for optimizing LinkedIn profiles, building a personal brand, an…

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Does Outdoor Advertising on Billboards, Blimps and Cars Work? 16:40

4M ago16:40

16:40

Unlock the secrets of outdoor advertising with our latest episode featuring industry expert Charlie Riley. Discover how to harness the full spectrum of out-of-home (OOH) advertising, from classic billboards to avant-garde guerrilla tactics like wearable billboards and blimps. Charlie's insights shine light on the power of a multi-channel approach, …

1
Your Destiny is Defined by Your Relationships - How to Use LinkedIn to Your Advantage 26:01

4M ago26:01

26:01

In this inspiring episode, our guest Matt Cretzman shares his incredible journey of leveraging the power of LinkedIn, starting from a pivotal moment in 2019 that altered his life and career. Discover how his passion for connecting people and building meaningful business relationships led not only to career success but also to finding his wife. Matt…

1
How to Create a Category-Leading Brand 14:15

4M ago14:15

14:15

Unlock the secrets to transforming a struggling business into a category-leading brand with our special guest, Jason Shafton, head of the growth consultancy Winston-Francois. Jason takes us through his impressive journey of revitalizing a European e-commerce company from a seven-figure monthly loss to profitability by meticulously optimizing market…

1
A Framework for Taking Your Career to the Next Level with Personal Branding and Marketing Yourself 29:47

4M ago29:47

29:47

What if you could transform your career by simply understanding your unique value and marketing it effectively? Join us for an insightful conversation with Rita, a seasoned expert in personal branding, executive coaching, and leadership training, as she shares her wisdom accumulated over two decades. Her book, "Personal Branding and Marketing Yours…

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Getting Big Results with Advertising, Content Marketing, and Connected TV. Plus the Winning Mindset for Sales and Marketing 25:15

4M ago25:15

25:15

Unlock the secrets to skyrocketing your sales with expert insights from Debra Bowers, the resilient CEO of advertising firm Hexagon Media. Today we discuss newer marketing channels like connected TV and Debra shares why some companies generate lots of content but don't get sales from it. We dive into the right mindset for success with sales and mar…

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Maximizing Marketing ROI with Strategic Focus, Evolving Tactics, and Doing More with Less 21:06

4M ago21:06

21:06

Discover how to transform your marketing efforts into powerful investments that yield incredible returns. Join us as we chat with Caroline Crawford, a marketing communications veteran with over 13 years of experience. Caroline shares profound insights, including a striking case from the wellness industry where reducing marketing efforts by half led…

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How did 4,000 Creators Become Best Selling Authors and Get Thousands of Book Sales? 14:21

4M ago14:21

14:21

After spending 6-12 months writing a book how do authors sell tens of thousands of copies and get on best seller lists? This episode promises to reveal the secrets behind Tyler Wagner’s phenomenal success in helping authors do that with his companies - Authors Unite and Partner Profits. As a Wall Street Journal bestselling author, marketer, and ent…

1
Driving Growth with Profitable Marketing Strategies by Mastering the Marketing Ecosystem 16:49

4M ago16:49

16:49

How can you do less marketing and sell more product? We interview a CMO with insights on how to optimize the marketing ecosystem. Angela Frank, a seasoned chief marketing officer, shares her journey of turning disjointed marketing attempts into cohesive strategies, recounting a compelling success stories in optimizing use of different marketing cha…

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How Ambitious Brands Get it Done with Fewer Resources and Less Time with Good Marketing 17:21

4M ago17:21

17:21

Ever wondered how to achieve marketing success when you have very limited time and resources? Tune in as we chat with Emily, a fractional CMO and the brains behind the Good Marketing Club, who reveals the secrets to transforming average marketing into captivating storytelling. Emily shares her mission to help ambitious founders achieve their vision…

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Unlocking YouTube Success: Strategies for Explosive Channel Growth and Audience Engagement 23:12

4M ago23:12

23:12

Ever wondered how some YouTubers skyrocket to success while others struggle to gain traction? Join us as we unpack the secrets to YouTube success with Aaron, a content creator who has amassed over 100,000 subscribers and 13 million video views. Aaron reveals his transformative journey from initial struggles to achieving a thriving channel. Learn ho…

1
Getting to $100 Million in Sales with Demand Generation 17:20

5M ago17:20

17:20

Speed is Everything in Marketing and Finding the Pain Customers are Running Away From is Key Unlock the secret to accelerating your business growth by tuning into our conversation with Don Markland, CEO and founder of Accountability Now. Discover why prioritizing lead generation is the cornerstone of immediate cash flow and long-term success. Don s…

1
How to Be a Voice That Moves The World - Transforming Lives Through Emotional Storytelling 26:28

5M ago26:28

26:28

How can you launch a passion campaign that helps over 7.5 million children in need? In today's episode we find out what happens when a successful corporate executive encounters a child who doesn’t know what pajamas are and rises to the challenge to help children around the world. Join us as we sit down with Genevieve Piturro, whose remarkable journ…

1
Driving Growth with Mastermind Groups to Achieve Long-Term Success 24:40

5M ago24:40

24:40

Ever wondered how to harness the collective genius of a small group to catapult your business to new heights? Join our conversation with Liz Scully, a mastermind expert who swapped the glitz and glamour of Hollywood for the impactful world of business strategy. Liz unveils the magic behind mastermind groups, where small, intimate gatherings create …

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The Growth Framework Business Leaders Need to Succeed 24:52

5M ago24:52

24:52

Unlock the secrets to sustainable business success with Bill Flynn, a veteran professional with over 20 years in high-tech startups. You'll gain invaluable insights into how understanding customer problems and implementing disciplined business operating systems can drive true growth. Bill shares his journey from pivotal roles in sales and operation…

1
AI Strategies to Create High Quality Content and Take Your Content Marketing to the Next Level 28:50

5M ago28:50

28:50

What if you could revolutionize your content marketing strategy using the power of AI? Our latest episode features a captivating discussion with Nathan, the head of content marketing at Copy.ai, who brings a wealth of experience from his days of blogging, mastering SEO, and working at an agency. Nathan reveals how Copy.ai leverages AI to automate t…

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Building a Remarkable Marketing Team - Mastering the Gen Z, Millennial and Gen X Divide 22:16

5M ago22:16

22:16

Ever wondered how to build a marketing dream team from scratch? Learn from the expertise of Janet Granger, a seasoned marketing strategist who has successfully navigated these waters for over 25 years. This episode is packed with actionable insights on recognizing and nurturing hidden talent within your organization. Janet dives into the importance…

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How to Build a Strong Business from a Podcast and Get Millions of Listeners Every Month 17:36

5M ago17:36

17:36

Ever wondered how to build a successful business from a podcast and get millions of downloads every month? Get ready to be inspired by Lindsay McMahon, a veteran podcaster who shares her incredible journey from teaching English as a Second Language to co-founding and running a highly successful podcast for 10 years - All Ears English. Lindsay uncov…

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How to Build a YouTube Channel to 100 Million Views and 500K Subscribers 15:46

5M ago15:46

15:46

Unlock the secrets to building a thriving YouTube channel with insights from Finn McKenty, who transformed his career from working with giants like Nike and Nintendo to amassing over 500,000 Subscribers on YouTube. Finn's story is one of strategic pivots and deep audience understanding, particularly how he leveraged psychology and nostalgia among m…

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One of the Largest Seafood Restaurants Becomes a Media Powerhouse and E-commerce Brand 21:09

5M ago21:09

21:09

How does a family-owned seafood restaurant transform into one of the most celebrated dining destinations in the United States? We're thrilled to welcome Michael Ungaro, CEO of the San Pedro Fish Market, as he reveals the compelling marketing strategies that catapulted his business to success. From their humble beginnings in 1956 to a sprawling 55,0…

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How to use Cognitive Empathy as a Marketing Super Power to Create Big Ideas Worth $100M+ 23:48

5M ago23:48

23:48

What if you could unlock the secret to creating marketing that deeply resonate with consumers? Join us for an engaging conversation with Rob Volpe, CEO and founder of Ignite360, where we uncover the transformative power of curiosity and empathy in marketing leadership. Rob shares his journey of creating big ideas worth $100 Million+ with General Mi…

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Here's How to Increase Your LinkedIn Engagement by 1,800% Using AI 14:24

5M ago14:24

14:24

Unlock the secrets of LinkedIn success with Joe Apfelbaum, the energetic CEO of Ajax Union and a leading expert in digital marketing, LinkedIn strategy, and artificial intelligence. Joe unveils his groundbreaking AI tool, Evy AI, designed to boost your LinkedIn engagement and credibility through personalized content creation. Imagine a tool that he…

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