How Chief Marketing Officers Drive Billions in Value for Their Company

Remarkable Marketing Podcast

Today we discuss how marketers can drive billions in value with Joelle Kaufman, a CMO and CRO from Silicon Valley with 25 years experience. Joelle shares her expertise on how smaller companies can punch above their weight in the eyes of enterprise clients. We explore her pivotal experience at Bloom reach, where a groundbreaking insight about product searches—more starting on Amazon than Google—propelled the company's PR and social media presence to new heights.
Joelle discusses the evolution of the next generation of Chief Marketing Officers - "CMO 3.0," emphasizing the strategic use of AI for competitive insights without sacrificing data authenticity. Her journey offers a masterclass in creating significant marketing value and staying ahead in a competitive landscape.
Aspiring CMOs, this one's for you. Joelle shares indispensable advice on carving out a successful marketing career, highlighting the importance of diverse experiences, especially in sales. She underscores the value of engaging directly with customers to understand the real-world problems your product can solve.
Joelle shares the five ways marketing leaders can win in 2024.
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1. How Chief Marketing Officers Drive Billions in Value for Their Company (00:00:00)

2. Driving Marketing Value With CMO 3.0 (00:00:02)

3. Developing Future CMOs Through Engagement (00:15:57)