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138: Navigating the Product Launch Maze with Ignition's AI Platform (ft. Karthik Suresh)
Manage episode 374838238 series 3232725
George interviews Karthik Suresh, co-founder of Ignition, a platform that unlocks revenue opportunities by aligning product, marketing, and sales teams around new market initiatives.
Ignition aims to help companies achieve a solid product-market fit and successful product launches by providing an AI-powered platform that guides users through the entire go-to-market process. Their discussion delves into the challenges of coordinating product launches, the importance of effective messaging and positioning, and how Ignition's AI technology assists in creating standardized go-to-market plans.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us
167 episod
Manage episode 374838238 series 3232725
George interviews Karthik Suresh, co-founder of Ignition, a platform that unlocks revenue opportunities by aligning product, marketing, and sales teams around new market initiatives.
Ignition aims to help companies achieve a solid product-market fit and successful product launches by providing an AI-powered platform that guides users through the entire go-to-market process. Their discussion delves into the challenges of coordinating product launches, the importance of effective messaging and positioning, and how Ignition's AI technology assists in creating standardized go-to-market plans.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us
167 episod
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