293 - Barbie Packaging AI, GLP-1 is creating a stir, why packaging is going to kill us all

People of Packaging Podcast

About the Guest(s):

Evelio Mattos is the host of the Packaging Unboxed Podcast and an expert in sustainable packaging. Known for his innovative approaches and thought leadership in the packaging industry, Mattos brings a wealth of experience and knowledge to his discussions.

Adam Peek is a notable figure in the packaging sector, renowned for his insightful observations on packaging design and AI. Peek often acts as a bridge between technology and consumer goods with a focus on ethical and practical applications.

Cory Connors is the host of the Sustainable Packaging Podcast, contributing to the elevation of conversation around eco-friendly packaging solutions. With a background in corrugated packaging, Connors brings a practical perspective on sustainability challenges in the packaging industry.

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Episode Summary:

In this engaging episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors delve into the innovative landscape of packaging design, with a keen focus on how Artificial Intelligence (AI) is revolutionizing the industry. The conversation begins with a light-hearted banter about the day-to-day names in packaging before steering towards how Mattel has effectively utilized AI to create packaging for Barbie using Adobe’s latest technological advancements. The hosts discuss security concerns related to using AI tools, as major companies fear the risk of sharing proprietary design elements that could be mimicked by competitors.

The episode further explores the implications of GLP-1 drugs on packaging. As these medications become increasingly utilized for weight control in adults, they are reshaping portions and nutritional packaging requirements. The dynamic adjustments made by big brands like Nestle highlight the rapid shift in consumer needs and competitive strategies. Additionally, the discussion pivots to recycling challenges in the polybag sector and the ongoing advancements in sustainable packaging solutions, including advanced recycling technologies. The hosts wrap up the discussion with an exploration of the chemicals found in various forms of packaging and their potential effects—sparking a debate about the health impacts and regulatory measures to mitigate them.

Key Takeaways:

* AI in Packaging: Mattel’s use of generative AI for Barbie packaging design signals a technological leap, underscoring the brewing conversation about security and competition.

* GLP-1 Drugs Influence: Companies are rethinking packaging strategies to adapt to the changing dietary needs driven by GLP-1 weight management drugs.

* Recycling Innovations: The future of polybag recycling lies in advanced methods, challenging the cost-effectiveness of polybags versus paper bags.

* Packaging and Health Concerns: Exposure to thousands of chemicals through packaging materials prompts a need for innovation towards safer, eco-conscious options.

* Consumer Responsibility: The burden of recycling and sustainable practices is increasingly placed on consumers, raising questions about practicality and consumer fatigue.

Notable Quotes:

* "Mattel used artificial intelligence to create the latest packaging for Barbie dolls, highlighting how leading brands are pushing the envelope with technology." – Evelio Mattos

* "You need an in-house AI model to securely keep your design processes from training external systems and avoid exposing your competitive edge." – Adam Peek

* "This massive move towards GLP-1 drugs means packaging that reflects smaller portion sizes, a crucial shift in how we think about packaging products." – Cory Connors

* "We can't ignore how these new technologies, while exciting, also raise significant security concerns and challenges with recycling." – Adam Peek

* "The chemical exposure from packaging—whether it's paper, plastic, or metal—is alarming. We need tangible solutions, not just shifts to glass." – Cory Connors

Resources:

* Packaging Unboxed Podcast with Evelio Mattos

* Sustainable Packaging Podcast with Cory Connors

* Mattel's AI-Powered Barbie Packaging [Adobe Creative Features]

* Discussions on GLP-1 Drug Influence on Packaging [Nestle's Packaging Strategies]

* Consortium for Waste Circularity [Mike Ferrari Insights]

Engage with the full episode for a deeper dive into how AI is shaping the future of packaging and impacting sustainability efforts. For more in-depth industry insights, stay connected to our series and discover the evolving narratives in packaging today.

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