E95 - 3 Secrets Revealed of How Women Can Sprint up the Money Ladder Now with Laura Casselman

Pay Raise Playbook

**Executive Summary:**

In this empowering episode, Christy Rutherford welcomes Laura Casselman, CEO of JVZoo.com and co-founder of Vitastreet, LLC. They delve into strategies for women's advancement in the corporate world, focusing on the importance of self-advocacy, market research, negotiation, overcoming perfectionism, and maintaining joy amid challenges. Laura shares her personal journey, insights from her book "Trust Your Increments," and offers advice on simplifying life and enhancing self-worth.

**What You'll Learn:**

1. **Laura Casselman's Corporate Insights:**

- Responsibility for upward mobility and psychological safety of women in corporate settings.

- The need for women to be prepared, mature, and responsible for their own career advancement.

2. **Hiring and Team Building:**

- Importance of hiring the right team, fostering a collaborative environment, and empowering team members to achieve both personal and professional goals.

3. **Laura's Personal Background and Philosophy:**

- Lessons from growing up in a small town and achieving her dream of becoming a Radio City Rockette.

- Handling societal pressures and perfecting the art of leaving negativity outside of the workspace.

4. **Strategies for Salary Negotiation:**

- Conducting research on market pay and confidently asking for what you deserve.

- The power of preparation and knowing your value during negotiations.

5. **Perseverance and Goal Setting:**

- The significance of setting goals, making detailed plans, and being content with current progress.

- Overcoming adversity and remaining prepared to demonstrate your abilities under pressure.

**Memorable Quotes:**

- “Leave negativity outside the workspace to protect your joy.” - Laura Casselman

- “Be prepared, know your value, and confidently ask for what you deserve.” - Laura Casselman

- “Take small, consistent steps and refuse to accept ‘no’ as the final answer.” - Laura Casselman

- “Asking for a raise is not complicated—do the research and confidently make your request.” - Christy Rutherford

**Conclusion:**

Laura Casselman and Christy Rutherford provide invaluable advice for women aiming to sprint up the money ladder in the corporate world. The discussion underscores the necessity of self-advocacy, meticulous preparation, perseverance, and maintaining a positive work environment. By sharing personal anecdotes and practical tips, Laura and Christy inspire women to take control of their careers and confidently pursue their goals.

**Call to Action:**

Visit Laura Casselman's website at https://lauracasselman.com/ and connect with her on social media platforms like LinkedIn for more inspiring content and practical advice. Subscribe to this podcast for more insightful discussions on career advancement and personal growth.

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