21 - How to Align Channel Sales with Your Direct Sales, Darren Bibby

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast

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Aligning your channel sales team with your direct sales team can be a great way to maximize your business's potential.
This episode will provide an overview of how to align the two.
In addition to tips and techniques to help you navigate this tricky situation, we will cover topics such as:

• the importance of communication and collaboration between the two teams
• creating a unified sales strategy
• and the benefits of having a cohesive sales effort.

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

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1. 21 - How to Align Channel Sales with Your Direct Sales, Darren Bibby (00:00:00)

2. Guest intro: Darren Bibby, Aligned Partner (00:01:03)

3. Role of alignment with the direct sales team in a vendor’s partner strategy and programs function (00:04:47)

4. most important aspects to building out a program that paves the way for smooth partner operations and help achieve that alignment (00:06:16)

5. Processes or systems that allow for efficient communication between the vendor and partner sales teams (00:08:15)

6. Misalignment or effect can a poor partner program on alignment (00:09:45)

7. Getting partner teams and sales teams to work together (00:10:34)

8. Top tips to get that alignment for partner sales and direct sales teams (00:12:23)

9. Role of vendor training in sales enablement and achieving alignment (00:15:25)

10. Do incentives play in motivating the channel team and the direct team? (00:18:33)

11. Do vendors trust their partners and do partners trust the vendors? (00:20:43)

12. What vendors can do to make it easier for partners to work with them (00:21:50)

13. Strategies for promoting communication and encourage collaboration (00:23:39)

14. Measuring the success of collaboration between the direct team and the partner team (00:25:38)

15. Advice for vendors who want to steer clear of misalignment between partner sales and direct sales teams (00:28:01)