Cesar Rodriguez – Plugging into the Services Available to Optometry Practices

Optometry Profits Revealed with Peter Precht

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Hark | 8 | The Queen's English 29:53

8 days ago29:53

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29:53

Living together in a group is a strategy many animals use to survive and thrive. And a big part of what makes that living situation successful is listening. In this episode, we explore the collaborative world of the naked mole rat. Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter . Operation frog sound! Send us your frog sounds for an upcoming episode. We want you to go out, listen for frogs and toads, and record them. Just find someone croaking, and hit record on your phone. It doesn’t matter if there’s background noise. It doesn’t even matter if you’re not sure whether or not you’re hearing an amphibian—if you think you are, we would love to get a recording from you. Please also say your name and where you are in the world, and then email the recording to us at outreach@thresholdpodcast.org…

about a year ago 34:01

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Cesar Rodriguez is a thoughtful observer and commentator on the intersection of society and technology. His insights into the diffusion of innovation are marked by a keen understanding that acceptance of new technologies is directly tied to a person’s grasp of them. Rodriguez believes that fear of the unknown often hinders individuals from adopting new technology, and this hesitation can only be remedied through increased comprehension and familiarity, which is often bolstered by savvy marketing strategies.

Cesar provides invaluable insights into the importance of adapting to emerging eyewear trends and leveraging technology, like AI and virtual try-ons, within optometric practices. From the personalized fitting experience offered by EyeCClearly to embracing technology for consumer-driven success, this episode is packed with forward-thinking strategies for optometry professionals.

Key Takeaways:
1. Optometry has a unique opportunity to sell outside of their doors right now
2. Understand and meet the evolving needs of consumers
3. Providing prescription safety eyewear through unique on-site fittings can create new opportunities for growth.
Connect with Cesar Rodriguez
LinkedIn: https://www.linkedin.com/in/private-eyes-llc-421b89261/

Timestamps
00:00 The relevance of technology in optometry practice.
06:10 Mobile optical business serves various community needs.
08:24 Introduction to a failed computer eyewear program.
12:11 Embrace online ordering for your practice's future.
15:30 Collecting insights, convenience, and engagement in eyewear.
19:08 Trickle allows for identifying process bottlenecks.
21:31 Experience enhanced, important for branding and growth.
25:43 Connectivity to group, guidance, and living world.
30:24 Be open to new opportunities, ask questions.
31:22 Challenges in eyecare industry, but technology helps.

Talk with Peter Precht: www.eyecclearly.com

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#Careers #Fitness #Business #Peter Precht

Cesar Rodriguez – Plugging into the Services Available to Optometry Practices

Optometry Profits Revealed with Peter Precht

published about a year ago

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Talk with Peter Precht: www.eyecclearly.com

22 episod

#Careers #Fitness #Business #Peter Precht

Semua episod

Optometry Profits Revealed with Peter Precht

1
Bob Hillman - Vision Care Industry from 1960 to the future 1:02:06

30 weeks ago1:02:06

1:02:06

Bob Hillman has over 60 years experience in Eye Care. He opened his first optical shop in 1967. In 1971, Pearle purchased a 17-store optical chain owned by Robert “Bob” Hillman and Larry Kohan; together, Hillman and Kohan stayed on and helped to expand Pearle Vision nationwide. Hillman revolutionized retail vision care that gave birth to one hour eyewear in the 1980's. As Fabulous Fanny’s enters its fourth decade, optical industry legend and fellow vintage lover, Bob Hillman (Pearle Vision & Eyelab Founder) continue Stan and Ken's vision for a new generation looking to express their originality in ways both old and new. In this episode, Bob shares his extensive experience in the eye care industry, from working in eyeglass factories to opening his own optical stores and laboratories. He discusses the craftsmanship and skills he learned from experienced opticians and the importance of apprenticeships in becoming a successful optician. Bob also talks about his collaborations with industry leaders like Bill Benedict and Stanley Pearl, and the expansion of his businesses, including the launch of iLab and the growth of his retail chain. Key Takeaways: Build a strong team and provide excellence. Collaborate with industry leaders. The growth of online sales has led to a shift in the eyewear industry Connect with Bob Hillman Website: https://fabulousfannysnyc.com/ Timestamps 00:00 Introduction and Background 02:30 Craftsmanship and Apprenticeships 08:04 Collaborating with Industry Leaders 13:35 Building a Full-Service Department Store 18:42 High-Volume Operations and Success 21:53 Expansion and Growth 26:51 The Impact of One-Hour Service 33:20 Managing Full-Service Laboratories 34:17 The Impact of Digital Lens Technology 35:26 Craftsmanship and Skill in Eyewear Production 37:35 The Shift in the Eyewear Industry 40:33 The Profitability of Brick and Mortar Stores 44:45 Growth Potential for Independent Opticians 48:52 Introducing Fabulous Fanny 2.0 Talk with Peter Precht: www.eyecclearly.com…

Optometry Profits Revealed with Peter Precht

1
Joe Sabel – Improving Optician Training and Business Growth 38:49

33 weeks ago38:49

38:49

Joe Sabel is now the president and owner of Western Optical Supply, a supplier and manufacturer of optical dispensing tools. Over the past 20 years, Joe Sabel has held various leadership roles for Essilor, Walman, Lombart and most recently, Bausch + Lomb. Specializing in optician care, Joe earned his ABL certification and has since focused on empowering opticians through education and practical training. He offers online courses that cover essential skills like solder repairs and tool usage, aiming to enhance efficiency and customer satisfaction. Joe shares his journey, highlighting the value of proper training and the transformative power of education within eye care. The duo discusses the evolving landscape driven by online education, social media branding, and innovative tools, offering a peek into the promising future of the industry. Key Takeaways: Continuous education is crucial. Leverage technology. Foster community. Connect with Joe Sabel LinkedIn: www.linkedin.com/in/joe-sabel-8712558/ Timestamps 00:00 Outstanding training led to valuable best practices. 05:37 Wollman and Sherry are strong in education. 06:49 Brief discussion about roles and equity management. 12:32 Expanding target market, adjusting internal operations, opportunities. 13:43 Opticians need more support to broaden knowledge. 17:13 Positive, impactful dialogue on navigating independence. 21:34 Collaboration and anticipation are crucial for success. 24:56 Violinist connects with new business opportunities. 28:52 Adapting to new methods is essential. 31:09 Gathering membership and exposure for local labs. 35:25 Helping others succeed; delivering products preemptively. 37:37 Expressing gratitude for shared experiences and growth. Talk with Peter Precht: www.eyecclearly.com…

Optometry Profits Revealed with Peter Precht

1
Dr. Michael Neal - Staffing Solutions begin with Excellent People First 40:52

38 weeks ago40:52

40:52

Dr. Michael Neal joined his wife’s optometry practice in 2008 and has since revolutionized the business by focusing on high-performance culture and strategic team placements. His innovative hiring process, centered on psychometrics and inspired by industry leaders like 4 Seasons and Disney, has dramatically increased both gross and net income. Dr. Neal founded Build My Team to help other medical practices streamline hiring and improve team performance. Today, Dr. Michael Neal shares his expert insights on building a high-performance culture, the significance of placing the right people in the right roles, and the emotional rewards of enriching lives through quality vision care. Learn about the importance of efficient team members, profit-sharing strategies, and innovative hiring processes that drive remarkable financial performances. Key Takeaways: Adopt high-performance cultures. Align practice goals through implementing profit-sharing for team members. Leverage psychometric assessments in hiring Connect with Dr. Michael Neal Website: www.buildmyteam.com Timestamps 00:00 Introduction to understanding metrics and culture in optometry. 04:15 Importance of building a high-performance culture. 07:45 Emotional impact of work satisfaction on productivity. 12:30 Rewarding aspects of impacting lives through vision care. 17:25 Aligning team goals with profit-sharing strategies. 22:50 Dr. Mike Neal's practice success story with A and B players. 27:35 Efficient team members' role in achieving financial success. 32:00 Impact of placing employees in roles where they thrive. 36:10 Hiring innovations: psychometrics and automated processes. 40:45 Importance of time management and team quality for ODs. 45:30 Next steps for enhancing practice efficiency and profitability. Talk with Peter Precht: www.eyecclearly.com…

Optometry Profits Revealed with Peter Precht

1
Danielle Crull – Pediatric Care and The Psychology of Glasses On Children 37:07

40 weeks ago37:07

37:07

Danielle Crull is a founder and owner of A Child's Eye in Mechanicsburg. With over three decades of experience in the optical industry, Danielle has honed a unique approach to pediatric eye care, emphasizing personalization, understanding body language, and adapting to each child's needs. Danielle shares her journey from being a skeptic optician to a passionate business owner, emphasizing the importance of personalized, child-centered eye care. She also introduces us to her remarkable cat, Truffles, who plays a unique role in easing children's fears during eye exams. Key Takeaways: Tailor your approach by considering the child's personality, needs, and family dynamics. Glasses can be strange for children at first. Meeting Children where they are psychologically is critical. Connect with Danielle Crull www,achildseyes.com www.trufflesthekitty.org www.isitgonnahurt.com Timestamps 00:00 Optometrist specialized in pediatric eye care services. 07:10 Referrals based on personality, need, medical expertise. 08:05 Understanding body language, adapting approach to needs. 13:12 Children hesitant with eye doctor; use humor. 15:59 Focus on kids' needs, growth of business. 19:00 Remote services for immunocompromised people and product changes. 22:46 Survival in life, understanding blue light's impact. 26:02 Lack of body language in video communication. 28:56 Adjusting to masks revealed surprising artistic insights. 32:56 Optimizing glasses and patch-wearing success. 34:07 Effective communication key in succeeding parenting process. Talk with Peter Precht: www.eyecclearly.com…

Optometry Profits Revealed with Peter Precht

1
Dr. Kristie Nguyen - Branding Yourself While Staying Connected in Eye Care 30:28

43 weeks ago30:28

30:28

Dr. Kristie Nguyen has 18+ years of experience as an optometrist, helping people improve their vision and eye health. She also has a keen interest in digital marketing and social media, and she uses these skills to promote eyecare products and services to a wider audience. In this episode, Dr. Kristie Nguyen talks about the strategic use of social media to grow a successful optometry practice. Drawing from personal experiences, Dr. Nguyen shares valuable insights into content creation, consistent engagement, and the importance of a recognizable personal brand. Key Takeaways: 1. Create content and have fun doing it. 2. Networking and genuine connections can lead to unexpected opportunities. 3. Leverage social media for brand promotion. Connect with Dr. Kristie Nguyen LinkedIn: http://linkedin.com/in/drkristienguyen Instagram: https://www.instagram.com/dr.kristienguyen Tiktok: https://www.tiktok.com/@dr.kristienguyen Timestamps 00:00 Introduction and Dr. Kristie Nguyen's journey in optometry and social media marketing. 04:12 The importance of consistent sharing and engaging with other content on social media. 08:45 Benefits of hiring a brand ambassador and maintaining boundaries between personal and professional content. 11:30 Networking and making authentic connections; the story behind connecting with Go Eyewear. 16:02 The role of visual identity and Dr. Nguyen's consistent and bold hair color choices. 20:50 Discussion on industry changes: expanding licensure and laser treatments for optometrists. 23:15 Patient loyalty and the extent to which they will travel for good healthcare. 27:30 The inclusive nature of LinkedIn and making cross-industry connections. 31:45 Advice for technology companies on making business information accessible. 35:50 Closing thoughts and promotion of icclearly.com for remote healthcare opportunities. Talk with Peter Precht: www.eyecclearly.com…

Optometry Profits Revealed with Peter Precht

1
Kimberly Vohsen – Optician Societies and Future 37:26

45 weeks ago37:26

37:26

Kimberly Vohsen is the President of the Show Me State Optician's Society. With over 17 years of experience as an optician, she has established herself as a leader in the field. Kimberly holds a BA Degree in Graphic Design and Graphic Arts, blending her expertise in optics with a creative background. Kimberly Vohsen and Peter Pretch explore the fascinating intersections of eye care with industries like hip hop and gaming. We'll dive into the importance of communication and education in harnessing new technological tools, the value of live continuing education sessions, and the critical role of mentors and seasoned professionals in the field. They also discuss the potential growth opportunities through strategic collaborations across various sectors, the evolution of optician societies, and the importance of proactive approaches in advancing the industry. They highlight the significance of sharing best practices, leveraging technology, and fostering strong networks to ensure the future of opticianry remains bright. Whether you're an established optician or just starting out, this episode is packed with invaluable insights into education, certification, and the ever-evolving landscape of the opticianry profession. Key Takeaways: 1. A proactive approach and strategic growth are crucial for the future of opticianr 2. Communication and educational platforms for opticians are important. 3. Leverage education, certifications, and technology Connect with Kimberly Vohsen LinkedIn: www.linkedin.com/in/kimberlyvohsen Website: www.showmestateopticians.org/home Timestamps 00:00 Introduction and Episode Overview 04:12 The unexpected collaboration between eye care and hip hop 08:45 The vital role of technology in modern opticianry 14:20 Importance and benefits of live CE sessions 19:09 Proactive vs Reactive approaches: A critical analysis 24:35 Encouraging communication and inclusive practices in opticianry 29:50 Forming state societies: Insights from Asheville 34:58 Merging training bodies and certification relevance with the OAA 39:22 Time management tactics for opticians 45:05 Empowering newer professionals through mentorship and education 50:30 Aligning the future of optician societies with modern needs Talk with Peter Precht: www.eyecclearly.com…

Optometry Profits Revealed with Peter Precht

1
Dave Barton - Selling remotely really works for Independent Optical Practices 29:18

48 weeks ago29:18

29:18

Dave Barton is Co-founder & CEO of Optify Online. Prior to Optify, he spent 7 years building an online Direct To Consumer optical brand with industry leading software. He is formerly of Oliver Peoples and Paul Smith Spectacles. He draws on over a decade making eyewear for the best brands in the world, having traveled across the globe in search of the best materials and style options and is based in Southern California. Dave provides fascinating insights into the transformation of the optometry industry through innovative solutions. Optify isn’t just a tool; it embodies the bridge between digital convenience and traditional patient care, aiming to enhance the optometric experience both online and offline. Key Takeaways: 1. Successful selling online is a click away 2. Enhance engagement 3. Embrace systems like Optify to seamlessly merge online and offline patient experiences. Connect with Dave Barton Website: optifyonline.com Timestamps 00:00 Identifying industry challenges and modernizing optometry. 05:05 Italy food lover turned independent eyewear entrepreneur. 07:12 Excited about modernizing industry, aware of challenges. 11:29 Communication is key to professional expertise. 15:39 Tech tools enhance patient care and visibility. 17:54 Value of optician, relationships, quantifying product. Demographics, age? 20:20 Valuable market potential for prescription safety eyewear. 23:37 Addressing optical market challenges with accessible solutions. 27:42 Moving Optify to new practice is cool. Talk with Peter Precht: www.eyecclearly.com…

Optometry Profits Revealed with Peter Precht

1
Cesar Rodriguez – Plugging into the Services Available to Optometry Practices 34:01

50 weeks ago34:01

34:01

Cesar Rodriguez is a thoughtful observer and commentator on the intersection of society and technology. His insights into the diffusion of innovation are marked by a keen understanding that acceptance of new technologies is directly tied to a person’s grasp of them. Rodriguez believes that fear of the unknown often hinders individuals from adopting new technology, and this hesitation can only be remedied through increased comprehension and familiarity, which is often bolstered by savvy marketing strategies. Cesar provides invaluable insights into the importance of adapting to emerging eyewear trends and leveraging technology, like AI and virtual try-ons, within optometric practices. From the personalized fitting experience offered by EyeCClearly to embracing technology for consumer-driven success, this episode is packed with forward-thinking strategies for optometry professionals. Key Takeaways: 1. Optometry has a unique opportunity to sell outside of their doors right now 2. Understand and meet the evolving needs of consumers 3. Providing prescription safety eyewear through unique on-site fittings can create new opportunities for growth. Connect with Cesar Rodriguez LinkedIn: https://www.linkedin.com/in/private-eyes-llc-421b89261/ Timestamps 00:00 The relevance of technology in optometry practice. 06:10 Mobile optical business serves various community needs. 08:24 Introduction to a failed computer eyewear program. 12:11 Embrace online ordering for your practice's future. 15:30 Collecting insights, convenience, and engagement in eyewear. 19:08 Trickle allows for identifying process bottlenecks. 21:31 Experience enhanced, important for branding and growth. 25:43 Connectivity to group, guidance, and living world. 30:24 Be open to new opportunities, ask questions. 31:22 Challenges in eyecare industry, but technology helps. Talk with Peter Precht: www.eyecclearly.com…

Optometry Profits Revealed with Peter Precht

1
Karen Michaelson – Connecting the Dots 39:01

52 weeks ago39:01

39:01

Karen Michaelson , a beacon in Minnesota's optical community, has long been influenced by her father's legacy as a dedicated optician of 76 years. Following in his footsteps, she charted a path of service and commitment to her field. Her father was not just a skilled craftsman; he was a visionary who founded the Minnesota Optician Society in the 1970s, creating a forum for optical professionals to unite, learn, and grow together. Karen shares her passionate journey, emphasizing the human aspect integral to opticianry. From connecting with patients virtually to addressing the impact of technology and private equity buyouts on the profession, this episode is a treasure trove of industry wisdom and foresight. Key Takeaways: 1. Connect your experiences with your future 2. Inclusive approach is the winner for the 3 O's: Optometry, Ophthalmology, and Opticianry 3. Growth with new approaches is badly needed Connect with Karen Michaelson Website: www.consultingwithkare.com Timestamps 00:00 Minneapolis group revives optics society, honoring founder. 03:36 Passion for local missions and giving back. 06:52 Optometric and optician collaboration in Pennsylvania. 12:42 Mapping out career path, connecting the dots. 13:35 Connecting the dots from past to present. 17:02 Reflecting on past experiences and embracing change. 21:44 Opticians should support, not ridicule, beginners. 26:30 Optifie users experience growth, but risk losing clients. 27:03 Direct one-on-one interaction keeps opticians engaged. 30:06 Optician fits boy with glasses he likes. 34:36 Trust, compassion, listening, improvement, bridging gaps, empathy, patient-centered. 36:30 Promote spreading message, seek input, improve understanding. Talk with Peter Precht: www.eyecclearly.com…

Optometry Profits Revealed with Peter Precht

1
Howard Klemm – AI, Digital Lenses, and Patient Satisfaction 33:27

1 year ago33:27

33:27

Howard Klemm is a pioneer in the field of coating technology. With his expertise, he has significantly improved anti-reflective coatings and blue filters, making a huge difference for patients wearing minus lenses. His work, combined with digital surfacing technology, has eliminated peripheral blur and provided patients with a wider field of view. Howard Klemm delve into the evolving landscape of optometry, touching upon topics like the impact of time usage on profits, patient care, advancements in lens technology, and the growing trend of online eyewear purchases. With a focus on enhancing profitability and patient satisfaction, this episode offers valuable insights for aspiring and established opticians alike. Key Takeaways: The impact of time usage on profitability. Emphasis on patient care and loyalty. Evolution of lens technology. Connect with Howard Klemm: Website: www.katzeneye.com Timestamps 04:01 Support for coatings on kids' eyewear. 07:16 Uninformed guy faces job replacement by AI. 12:45 Improved patient experience and expanded services. 14:34 Home, commute, hobbies, after-work routine recommendations. 19:04 New opticians association in PA expanding. 22:58 Associations are important for mentorship and learning. 25:59 New eye products constantly appear for assessment. 32:28 Remote frame styling in dispensaries is a win-win. Talk with Peter Precht: www.eyecclearly.com…

Optometry Profits Revealed with Peter Precht

1
Nathan Hill - Embracing Tech for Optometric Success 31:19

1 year ago31:19

31:19

Nathan Hill is recognized for his forward-thinking approach in inventory management within office environments. He advocates for the use of technology to track sales and guide restocking, contrasting this method with the traditional, less precise practices that rely on memory or instinct. Nathan champions data-driven strategies to help businesses optimize their inventory decisions and maintain a competitive edge. His insights focus on the importance of adapting to contemporary tools for sustained commercial success. Peter Pretch and Nathan Hill discuss how the mindset towards selling higher-end products can not only result in greater returns but also lead to a more satisfied customer base due to better product durability and reduced complaints. They cover the importance of data-driven decision making balanced with relationship sales, and how defining your optical store's story can powerfully influence your frame selection and customer perception. Key Takeaways: How you learn the skill of opticianry is critical. Leverage systems and technologies to enhance sales. Promote an individual's natural inquisitiveness always! Connect with Nathan Hill Website: www.hillopticalconsultants.com Timestamps 00:00 Successful optician integrates tech, embraces high-end frames. 03:41 Some offices use tech for sales analysis. 07:48 Balancing sales and relationships can be complex. 13:12 Objectivity in analyzing personal collections for sales. 14:18 Connecting with diverse individuals in past workplace. 18:36 Employers support employee interests for personal growth. 22:29 Learning is like falling off a bike. 23:22 Understanding consequences of expressing anger in public. 27:58 Opticians help connect people with eyewear remotely. 29:48 Grateful for insights into personal-level optics business. Talk with Peter Precht: www.eyecclearly.com…

Optometry Profits Revealed with Peter Precht

1
Dr. Warren Mcdonald - Navigating the Opticianry Landscape 33:28

1 year ago33:28

33:28

Dr. Warren McDonald is a licensed optician advocating for the importance of licensing in his field. He believes in the apprenticeship training method and has testified in front of general assemblies to emphasize the value of licensure for opticians. Dr. McDonald is dedicated to ensuring opticians are recognized and licensed professionals, especially in states like Oregon and California where it is not required. Dr. McDonald shares his insights on the history of contact lenses, the challenges faced by opticians, and the future of the profession. The conversation dives into the importance of education, advancement in technology, and the need for standardization in the optician field. Join us as we delve into the past, present, and future of optometry, and the incredible journey that has shaped Dr. Warren McDonald's career. Key Takeaways: Emphasize practical experience in opticianry. Cultivate passion and dedication in opticianry. Embrace the importance of proper education. Connect with Dr. Warren Mcdonald LinkedIn: https://www.linkedin.com/in/wgmphd/ Timestamps 00:00 Reflect on history, inquire about optician education. 04:08 Optometrists and physicians: Similar training, varied requirements. 07:52 Commuted weekly from North Carolina to New York. 11:32 Sold program to US, faced opposition. Move forward. 14:38 Peter's main problem: People take offense. 18:43 They took refraction course, but didn't understand. 20:14 Craftsmanship in opticianry, partnerships and gratification. 23:22 Be knowledgeable and stay attentive in hometown. 28:08 Experience trumps years and accreditation in medicine. 32:22 Fantastic dialogue, new tech, visit icclearly.com. Thank you! Talk with Peter Precht: www.eyecclearly.com…

Optometry Profits Revealed with Peter Precht

1
Trudi Charest - Strategies to Enhance Eye Care Business Visibility 38:48

1 year ago38:48

38:48

Trudi Charest is a seasoned professional in the eye care industry, with a lifetime of experience and a passion for paying it forward. She is set to be a keynote speaker at the Ira Rourke and is excited about the new concept in the industry, spearheaded by eyewear designer Stephen Fournier and business guru Charlene Nichols. Together, they discussed the significance of personal and business digital branding in the optical industry and the exciting developments in the upcoming Eyewear Artwalk event. Get ready to uncover valuable insights and actionable strategies to enhance your business's profitability and visibility in the digital space. Key Takeaways: Embrace personal branding. Utilize digital channels. Evolve with the digital age. Connect with Trudi Charest: LinkedIn: https://www.linkedin.com/in/trudicharest/ Website: https://thedigitalsalesrep.com/ Eyewear Artwalk: https://www.eyewearartwalk.com/ Timestamps 00:00 Eyewear Artwalk: immersive, local, unique event experience. 05:37 Specializes in digital branding for ECPs. 07:25 Personal story connects digital & patient care evolution. 11:06 Book on personal branding and digital outreach. 14:31 Book discusses successful digital marketing through 4 channels. 19:26 Teaching concepts of book to sales reps. 23:35 Optometrists not optimizing LinkedIn, impacting appointments. 27:05 Camera presence creates your personal brand identity. 29:18 Millennials influenced by social media, branding important. 31:40 Sharing personal stories fosters brand connection and relatability. 37:23 Engaging discussion highlights key actionable advice. 37:59 Thank you for listening to Optometry Profits. Talk with Peter Precht: www.eyecclearly.com…

Optometry Profits Revealed with Peter Precht

1
Jennifer Gill – The Rise of Automation in Optometry 25:34

1 year ago25:34

25:34

Jennifer Gill is a licensed optician with over 20 years of experience in optical management, human resources, employee development, and marketing. She works at Eyetastic Services, a company with an aim to drive innovation, enhance patient care, and create a stronger, more united community by finding the best candidates for the practice roles. Peter and Jennifer Gill dive into the state of opticianry today, discussing the mix of ages and backgrounds among opticians, as well as the challenges of finding skilled opticians in certain areas. They explore the importance of marketing and showcasing the culture of eye care practices to attract candidates, with a particular emphasis on social media platforms like LinkedIn. The conversation also touches on the role of automation in the industry and the need for ongoing education and practical training for opticians. Lastly, Peter and Jennifer discuss the exciting upcoming event, the Eyewear Artwalk, and its potential to connect eye care professionals, practices, and customers in a virtual environment. Key Takeaways Culture and marketing attract staff and patients. Automation needs education in Eye Care. Online sales impact eyewear's evolving future. Connect with Jennifer Gill: Website: www.eyetasticservices.com Timestamps 02:45 Opticians and medical exposure inspire career interest. 03:38 Opportunities to recruit and market for practices. 07:42 Optical art integrates fashion, style, and medicine. 10:36 The vast reach of marketing is fascinating. 14:31 Florida education good, other states lacking licensing. Influx of younger opticians, future automation. 19:29 Feel good videos connect professionals on LinkedIn. 22:15 Art Walk 2024: Virtual connection, business implications. 23:47 Opticians' advice can boost sales, practice growth. Talk with Peter Precht: www.eyecclearly.com…

Optometry Profits Revealed with Peter Precht

1
Perry Brill – Opticians Thriving in the Digital Age 43:04

1 year ago43:04

43:04

Perry Brill's passion for optometry stems from his upbringing in a family with a long history in the field. His father, a respected optometrist with over four decades of experience, influenced Perry's decision to pursue a career in optometry. Despite initially considering a path in medicine during college, Perry found his calling in optometry after realizing his disdain for chemistry and lab work. Perry delve into the national average salary for opticians, which falls far below what can be considered a livable wage. But fear not, because we also explore innovative solutions such as employing remote opticians to handle tasks like ordering and paperwork. We also dive into the cutting-edge technology used in the eyewear industry, including Perry's's groundbreaking software called Specsfax, which converts faxed orders into digital orders and sends them to a lab management system. Perry and I also explore the future of the industry, including the rise of virtual opticians and the potential for virtual fittings through platforms like Zoom. And with a growing need for more opticians, the possibilities are endless. Takeaways Embrace Technology Explore Collaboration and Growth Opportunities Streamline Workflow with Automation Connect with Perry Brill: Remote Staffing: www.eyehelpyou.co Podcast: www.eyetrepreneur.simplecast.com/episodes Eyetrepreneur Facebook Group: www.facebook.com/groups/eyetrepreneur Timestamps 03:55 Generational practice, deep relationships with opticians. 08:51 Opticianry involves insurance, patient interaction, data entry. 13:06 Companies lack understanding of automation in data processing. 15:59 Dispensary chaos, optician's constant obstacles, remote engagement. 18:11 American talent should embrace remote work professionally. 20:49 Podcasting uncovers unexplored voices, challenges, and innovations. 25:09 Rewarding work as optician helping people see. 27:39 Automation needed to ensure seamless order delivery. 30:30 Automated interconnected facts drive efficient prescription safety eyewear. 34:37 Learning art in a classroom is beneficial. Opticians can do virtual fittings. 38:42 Independent community revolutionizes glasses industry through technology. Talk with Peter Precht: www.eyecclearly.com…

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