Creating the ecommerce experience for B2B procurement: On Call with Eezee CEO & co-founder Logan Tan


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"The beauty of B2B is that it is in such an infancy stage, where the future technology is actually first being implemented on the consumer front."

About the episode

Many founders become founders because of the pain points they experience firsthand. Logan Tan is no different. His experience as head of procurement for a construction firm drove him to pursue an idea which has now become Singapore's first and largest online B2B marketplace for maintenance, repair, and operations supplies. In this episode, Eezee CEO and co-founder Logan Tan shares with us:

  • how COVID19 became an inflection point for their business
  • how Eezee works with enterprise software companies like SAP and Coupa to bring the seamlessness of the B2C e-commerce experience to B2B procurement
  • their upcoming initiatives, including connecting Singapore SMEs to more than four million Chinese businesses as part of the Singapore-Shenzhen Smart City Initiative

This episode was recorded on Zoom, 20 June 2020.


00:51 How did Logan start Eezee?;

1:49 What was the initial reaction of the market to Eezee?;

5:05 What was the inflection point for businesses to become customers?;

6:38 What has the changed dynamic during COVID19 crisis meant for Eezee as a platform?;

12:02 How will the procurement experience change post-crisis?; 13:24 How is Eezee scaling the accessibility of their marketplace?;

17:19 What's under the hood for Eezee in the next five years?; 20:13 What does the Singapore-Shenzhen Smart City Initiative mean for their businesses?;

23:01 What is Logan's take on the future of Southeast Asia's procurement space five to ten years down the road?;

About the guest

Logan co-founded Eezee with a mission to solve inefficiencies that he experienced firsthand in the B2B supply chain and procurement space in Southeast Asia, having been headhunted to improve supply chain management processes at a local firm. He was previously a corporate banker at DBS Bank and had worked closely with SME owners, managing a loan portfolio of S$60M annually. Logan received a Bachelor's degree from the University of London in Banking and Finance.


Business As Usual by Causmic

Broken Purpose by Jukedeck (2019)

The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.

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