27: Ana Xavier ON: Effective Strategies for Repurposing Podcast Content

Oh My Pod | Grow Your Podcast

In this podcast episode, Justin and Celine introduce Ana Xavier, founder of The Podcast Space. They discuss the importance of creating personalized content and showing one's personal life as a business owner. They talk about the benefits of repurposing podcast content for social media platforms like LinkedIn and share their own experiences with engaging with their audience. Ana emphasizes the value of being flexible and authentic in social media content creation and emphasizes the importance of putting a face to a business. Ana Xavier is the Founder of The Podcast Space. Originally from Portugal, Ana created her first podcast back in 2008 while completing her bachelor’s of science in communications and journalism from the University of Porto. After almost a decade of experience in podcasting, broadcasting and digital marketing in Portugal and London, Ana moved to Dallas, Texas in 2016. As a skilled podcast producer and strategist, she saw the opportunity to help entrepreneurs get their message across, and also to create a more meaningful impact in the world. In January 2020, she founded The Podcast Space, an online podcast consulting agency where she works with female entrepreneurs who support the betterment of others and their common communities. Along the way, she mentors them to make a greater positive impact on their audience, as well as to become better hosts. Ana has helped professionals and entrepreneurs all over the world improve their podcast, double their listenership, and stand out like a true leader in their industry. Ana's superpower is the ability to help clients identify a podcast idea that accelerates their business or professional goals, establishes trust with their ideal customer, and avoids content creator overwhelm. Her weekly show, The Podcast Space, is a must follow in 2023. What We Discuss: [00:00:00] Justin discusses how the brain activates differently when creating live content compared to recorded content. [00:01:06] The importance of creating personalized content and showing personal life as a business owner on LinkedIn. [00:09:47] Discussion on the pros and cons of creating video content for podcasts and the time-saving aspect of outsourcing video editing. [00:10:54] Exploration of the success of using LinkedIn to promote podcasts through newsletters and the lack of active lead generation efforts. [00:11:47] Insights on the post and ghost method of scheduling content, the different approaches for LinkedIn and Instagram, and the importance of understanding the purpose of being on social media. [00:20:28] Discussion about the challenges of learning multiple languages and the fear of making mistakes. [00:21:57] The significance of resonating with someone's values and morals when choosing to work with them. [00:23:45] Engagement on LinkedIn VS Instagram, and the preference for direct messaging on both platforms. [00:30:50] The limitations of following a rigid content schedule and why a combination of structured and organic content creation is a better idea. [00:33:03] Guidance on promoting podcast episodes by sharing personal experiences and stories that were inspired by the podcast. [00:37:35] Emphasis on the importance of being real and authentic on social media, encouraging listeners to share their own stories and experiences to help others. Episode Resources: The Podcast Space | Website The Podcast Space | Instagram The Podcast Space | Podcast