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57 // Messaging with Hilary Maloney

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Kandungan disediakan oleh hello@museapp.com, Adam Wiggins, and Mark McGranaghan. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh hello@museapp.com, Adam Wiggins, and Mark McGranaghan atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Messaging is how your company talks about its product strategically and systematically. Hilary recently worked with the Muse team to create a new message for Muse 2.0, and she joins Mark and Adam to talk about her creative process. Topics include why product messaging exists to solve a problem at a particular point in time; how Apple builds its brand message into product marketing; work idealists; and the importance of creative trust on teams. Plus: some cliché phrases to avoid when marketing your productivity software.

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Follow @MuseAppHQ on Twitter


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98 episod

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57 // Messaging with Hilary Maloney

Metamuse

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Manage episode 329795158 series 2788171
Kandungan disediakan oleh hello@museapp.com, Adam Wiggins, and Mark McGranaghan. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh hello@museapp.com, Adam Wiggins, and Mark McGranaghan atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Messaging is how your company talks about its product strategically and systematically. Hilary recently worked with the Muse team to create a new message for Muse 2.0, and she joins Mark and Adam to talk about her creative process. Topics include why product messaging exists to solve a problem at a particular point in time; how Apple builds its brand message into product marketing; work idealists; and the importance of creative trust on teams. Plus: some cliché phrases to avoid when marketing your productivity software.

Discuss this episode in the Muse community

Follow @MuseAppHQ on Twitter


Show notes

  continue reading

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