Pergi ke luar talian dengan aplikasi Player FM !
57 // Messaging with Hilary Maloney
Manage episode 329795158 series 2788171
Messaging is how your company talks about its product strategically and systematically. Hilary recently worked with the Muse team to create a new message for Muse 2.0, and she joins Mark and Adam to talk about her creative process. Topics include why product messaging exists to solve a problem at a particular point in time; how Apple builds its brand message into product marketing; work idealists; and the importance of creative trust on teams. Plus: some cliché phrases to avoid when marketing your productivity software.
Discuss this episode in the Muse community
Show notes
- Hilary Maloney @HilaryMaloney
- Bishop, bouldering, Free Solo
- brand strategy
- photojournalism
- Parlore
- Muse 2.0 launch memo
- messaging
- Notion’s “source of truth” message
- Metamuse episode on brand
- Dropbox, WeTransfer
- above the fold
- Apple’s “Think different” campaign
- challenger brand strategy
- Apple’s “Behind the Mac” campaign
- Muse memos
- knowledge management, second brain
- the four Cs
- Always Sunny pinboard meme
- Deep Work
- brand persona
- Maker’s Schedule, Manager’s Schedule
- trope
- Crossing the Chasm
- Metamuse episode on collaboration with Nikolas Klein
98 episod
Manage episode 329795158 series 2788171
Messaging is how your company talks about its product strategically and systematically. Hilary recently worked with the Muse team to create a new message for Muse 2.0, and she joins Mark and Adam to talk about her creative process. Topics include why product messaging exists to solve a problem at a particular point in time; how Apple builds its brand message into product marketing; work idealists; and the importance of creative trust on teams. Plus: some cliché phrases to avoid when marketing your productivity software.
Discuss this episode in the Muse community
Show notes
- Hilary Maloney @HilaryMaloney
- Bishop, bouldering, Free Solo
- brand strategy
- photojournalism
- Parlore
- Muse 2.0 launch memo
- messaging
- Notion’s “source of truth” message
- Metamuse episode on brand
- Dropbox, WeTransfer
- above the fold
- Apple’s “Think different” campaign
- challenger brand strategy
- Apple’s “Behind the Mac” campaign
- Muse memos
- knowledge management, second brain
- the four Cs
- Always Sunny pinboard meme
- Deep Work
- brand persona
- Maker’s Schedule, Manager’s Schedule
- trope
- Crossing the Chasm
- Metamuse episode on collaboration with Nikolas Klein
98 episod
Semua episod
×Selamat datang ke Player FM
Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.