Why Your Leads Aren't Converting To Sales (And How To Fix It) Maven Marketing With Brandon Welch podcast

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Business Marketing Brandon Welch

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CR093: Role of AI/Gen AI in cybersecurity with Corence Klop, Rabobank 44:18

6 days ago44:18

44:18

AI and Generative AI are transforming cybersecurity by enhancing threat detection and response. These technologies offer unmatched accuracy and efficiency, making them crucial for protecting sensitive data. As cyber threats evolve, integrating AI into security strategies is essential. This week, Dave, Esmee and Rob talk to Corence Klop, CISO at the Rabobank, about the expanding role of AI and Generative AI in cybersecurity, and how to begin integrating these technologies into your organization. TLDR 04:45 Rob is confused about wrong AI information for a hotel booking 08:20 Conversation with Corence 33:40 How can you identify the state of flow for your end-user in agile practices? 40:50 Going to the swimming pool and disco with your daughter Guest Corence Klop: https://www.linkedin.com/in/corenceklop/ Hosts Dave Chapman: https://www.linkedin.com/in/chapmandr/ Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/ Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ Production Marcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/ Dave Chapman: https://www.linkedin.com/in/chapmandr/ Sound Ben Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/ Louis Corbett: https://www.linkedin.com/in/louis-corbett-087250264/ ' Cloud Realities' is an original podcast from Capgemini…

Maven Marketing with Brandon Welch « »
Why Your Leads Aren't Converting to Sales (And How to Fix It)

about a year ago 28:25

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Kandungan disediakan oleh Frank & Maven. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Frank & Maven atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

00:00 Intro
01:04 Today's Episode
02:10 Consumer Habits and Stats
06:17 Are You Confident Enough to Sell?
08:34 #1 Ask Better Questions
12:24 #2 Communicate Your Values Better
16:26 #3 Get In Front of More People Who Aren't Brand Aware
21:26 #4 Provide A Trade-Down Option
24:20 #5 Choose to Grow
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

… continue reading

148 episod

#Business #Marketing #Brandon Welch

Maven Marketing with Brandon Welch

Maven Marketing with Brandon Welch podcast artwork

Why Your Leads Aren't Converting to Sales (And How to Fix It)

Maven Marketing with Brandon Welch

published about a year ago

Kongsi

MP3•Laman utama episod

Kandungan disediakan oleh Frank & Maven. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Frank & Maven atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

00:00 Intro
01:04 Today's Episode
02:10 Consumer Habits and Stats
06:17 Are You Confident Enough to Sell?
08:34 #1 Ask Better Questions
12:24 #2 Communicate Your Values Better
16:26 #3 Get In Front of More People Who Aren't Brand Aware
21:26 #4 Provide A Trade-Down Option
24:20 #5 Choose to Grow
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

… continue reading

148 episod

#Business #Marketing #Brandon Welch

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IDKWNTHTB - Keep Showing Up! 14:19

1 day ago14:19

14:19

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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Stop asking, “How did you hear about us?” (do this instead) 42:07

8 days ago42:07

42:07

Send us a text It's lurking... tucked into a form on your website or maybe it's a part of your sales process. We all want to know what marketing efforts are working and which are not, but one of the poorest measuring techniques is the most widely used: asking, "How did you hear about us?" Today, Brandon and Caleb are going to show you the science and psychology behind what's wrong with such a loaded question and show you what you should be looking at instead. FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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TV & Radio Ads Are The Answer To Your Google Problem 46:29

15 days ago46:29

46:29

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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IDKWNTHTB: Fill One Glass At A Time!!! 9:42

22 days ago9:42

9:42

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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How to Make Your Ads Impossible to Ignore 36:38

29 days ago36:38

36:38

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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How to Immediately Differentiate Your Brand 27:58

5 weeks ago27:58

27:58

Send us a text There are no more unique value propositions. You could invent the next big thing and you’ll have someone trying to do what you do in no time. So how do you differentiate your brand? You connect it to something bigger. Yes, it starts with the world you’re trying to create for your customers through amazing products and services. But it’s expanded when you use your platform to shine a light on a cause or passion that makes the world a better place. This week Brandon and Caleb give you some unique ways to help support your favorite cause and take your purpose to a whole new level. FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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Marketing Can Only Do 3 Things 16:19

6 weeks ago16:19

16:19

Send us a text We can get distracted by all the activities and actions associated with marketing. Still, when it comes down to it, there are only 3 things that marketing can do to attract customers. On this episode of Maven Monday, Brandon and Caleb will help you shed all of the complexity and assess what result you can really expect from your marketing. Are you trying to bring people to your category? You’ll need to convince them to buy what you’re selling and then you need to convince them to buy it from you. Should you convince them to buy from you instead of a competitor? Getting a bigger piece of the market is usually the biggest focus of your marketing. Or can you make them come back and do repeat business? Your previous customers can help you increase profitability, get higher close rates, and help you grow your customer base. This is one of the most overlooked options in marketing. You could be sitting on a gold mine! FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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How To Make Your Ads More like Super Bowl Ads 23:48

7 weeks ago23:48

23:48

Send us a text Super Bowl Ads Mentioned In This Episode Hex Clad - https://youtu.be/KIShJGu1ISc?si=VsOEngKtD-A3DaMP Stella Artois - https://youtu.be/HwqLPn3P4LE?si=5UQMigTt8XZmi-M0 Go Daddy - https://youtu.be/HwqLPn3P4LE?si=BdIdKy2t5OG3QH-K Hagen Daus - https://youtu.be/TTppVzG8gpU?si=AO-aFhbhAsGHdg9X Insta Cart - https://youtu.be/oChwQrAJm5g?si=3JZ2OHguUZv1ByOt Pfizer - https://youtu.be/tdEl_Ig4Adg?si=ZuV9482qsuAFUc38 Dove - https://www.youtube.com/watch?v=6IxFsKqxLRA Lays - https://youtu.be/gmzklpZFNiE?si=LB8JOPASI7AXAX76 When Sally Met Hellmans - https://www.youtube.com/watch?v=UX9qfSEKyuc Michelob ULTRA - https://www.youtube.com/watch?v=eAJW_-i4-kc Hims & Hers - https://www.youtube.com/watch?v=l5l6QMNnqoc FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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How To Be A More Productive Marketer 26:05

8 weeks ago26:05

26:05

Send us a text You’re busy. As a small business marketer, you’ve got so many hats stacked on your head that you’ve gotta duck every time you walk through a doorway. Get this approved. Design that. Put out a fire over there. Today, Caleb & Kyle are going to help you breathe just a bit easier! On this episode of Maven Monday, we’re going to share three practices that will make you a more productive marketer. These are the same practices the team at Frank & Maven uses to help manage dozens of clients across the country and grow them year after year. We’ll start by Time Blocking. Instead of having a task list, you’re going to structure your day around a constant that no one can avoid: time. This will help you be realistic about what you can accomplish daily. You’ll tell your time where to go instead of wondering where it went. Then, we’ll discuss the four-minute feedback meeting. Yes, you heard that right. FOUR. MINUTES. If you gather everyone in one room, show them what you’ve got, and hear their live thoughts, you’ll get what you need quickly and save them the headache of another hour-long meeting. Finally, you’re going to start using a second brain. No, science hasn’t progressed this far, but technology certainly has. Get the little details, notes, and tasks out of your brain and into a tool that helps to organize everything. Whether you realize it or not, you’ll feel more freedom to actually be creative and do better problem-solving. FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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How Much Should Your Marketing Budget Be? 30:05

9 weeks ago30:05

30:05

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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15 Statistics That Will Make You a Better Sales Pro 20:14

10 weeks ago20:14

20:14

Send us a text In this episode, Brandon and Caleb break down 15 eye-opening sales statistics that can revolutionize your sales game and help you close more deals. Every insight and stat is backed by real research from authorities in the sales space. From mastering follow-ups to leveraging the perfect cold-calling techniques, there’s something here to challenge every sales pro and take them to the next level. FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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3 Marketing Plans That Made Millions Last Year 33:30

11 weeks ago33:30

33:30

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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The Helicopter Boss: How to Finally Let Your Team Take the Wheel in 2025 59:14

12 weeks ago59:14

59:14

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Frank and Maven Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ More From Alex Swire-Clark Crystal: https://s.crys.io/s/Imrcgg website: https://www.alexswire-clark.com Book: https://a.co/d/hQkZsFx LinkedIn: https://www.linkedin.com/in/alexswire-clark/ Credits Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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25 Marketing Tips for 2025 34:22

13 weeks ago34:22

34:22

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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How to Make Your 2025 Marketing Plan - Part 3 (Media) 1:10:22

14 weeks ago1:10:22

1:10:22

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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