Each year, business owners spend one trillion dollars on advertising with very little to show for it. In fact, eight out of ten say they are not confident they are getting their money’s worth. Without throwing money at advertising, how do you grow your business? Maven Marketing with Brandon Welch is a workshop-style podcast answering real growth questions from today’s business leaders. Each episode will introduce you to the Maven Method, our straight-forward, proven approach for growing a bu ...
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How to Eliminate Negativity in Your Business
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21:42Send us a text If your business feels heavy lately (more stress, less spark) this episode might be the reset you need. Brandon and Caleb are back together for a Maven Monday conversation on restoring joy to your business and rebuilding the energy that made you start it in the first place. They share three practical moves any leader can make to shif…
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What Actually Happened After he spent $250k on TV Ads
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14:49Send us a text Most business owners want more leads NOW. But what if the real secret to growth isn’t found in a lead form... it’s found in the long game? In this Maven Monday, Brandon sits down with longtime friend and business owner of The Window Source of Atlanta, Tyler Smith, to unpack what happened when he stopped chasing today’s customer and s…
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The Single Most Valuable Thing You Can Do for Your Business NOW
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6:48Send us a text You don’t need a new ad, a bigger budget, or a better system to grow. You might just need to look around the room. Because sometimes, the breakthrough your business needs doesn’t come from a strategy meeting or a marketing plan, it comes from a conversation. In this solo Maven Monday, Brandon slows things down to talk about something…
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Change Your Body, Change Your Business ft. Jeremiah Dalton
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45:35Send us a text If you’ve ever told yourself, “I’ll get healthy when work slows down,” this episode might change your timeline. In this Maven Monday, Brandon sits down with Jeremiah Dalton (investor, husband, father of three, and host of Long Island Legends) to unpack how a radical health reset transformed his energy, confidence, and profitability. …
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The Real Reason Your Salespeople Aren’t Closing (3 Fixable Mistakes)
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25:17Send us a text Sales isn’t the problem. Focus is. If your sales team is following the process but still missing the mark, this episode will hit home. Brandon sits down with sales coach Ian Nix to uncover why most salespeople lose deals, and how to fix it without becoming “that” pushy salesperson. They unpack three quiet killers of sales performance…
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5 Reasons You’re Not Seeing Your Business on Google
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39:58Send us a text If your ads are running, your SEO guy is paid, and your phone still isn’t ringing — this one’s for you. Brandon and Caleb break down the five biggest reasons businesses disappear from Google and how the rules of search have quietly changed. From AI Overviews to Local Service Ads, Google Maps, and organic SEO, this episode reveals whe…
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Are YouTube Ads Finally Better Than TV Ads?
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17:49Send us a text Are YouTube ads finally better than TV for building a local brand, or is broadcast still king when you need daily reach and real frequency? 🤔 Brandon sits down with Kyle to unpack what we’re seeing across millions in ad spend: CPMs, skip rates, watch time, and the one factor that keeps TV (often) ahead for “tomorrow marketing.” We al…
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Send us a text Radio advertising: dead relic of the past, or secret weapon hiding in plain sight? We tested the hype, the hate, and the hard numbers, without picking a side. This episode dives into what most marketers miss about audio, how to tell if your brand should even touch radio, and the one buying mistake that quietly kills campaigns. In thi…
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Leaky Leads: How to Sell More without Spending More
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25:50Send us a text Most businesses think they have a “sales process.” Spoiler: they don’t. And it’s costing them thousands in wasted ad spend and lost customers. In this episode, Brandon and Caleb dig into the real reason leads slip through the cracks and what you can do—without spending a single extra dollar—to plug the leaks. What you’ll hear: The co…
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Three Pillars of a Profitable Marketing Plan
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34:40Send us a text Is it fall? Is it summer? Doesn’t matter, planning season is here, and the shiny objects are coming (AI, OTT, YouTube). Brandon & Caleb zoom out and lock you into the three pillars that never change—so your plan works no matter which media fad shows up. The framework: Strategy → Message → Media (in that order, always) Build each for …
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The Other Cracker Barrel Lesson That No One Is Talking About
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15:53Send us a text Don’t Stop Telling Your Story (Yes, Cracker Barrel just proved it) Scrambled or over-medium—either way, today we’re serving a simple truth most brands forget: you don’t need a new story… you need to keep telling the one that made you worth listening to in the first place. Brandon & Caleb use the Cracker Barrel logo saga as a jumping-…
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How to Hold Your Digital Ads Accountable
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28:23Send us a text CPC, CPL, CTR, CPM… confused yet? You’re not alone. Most business owners are tired of data nerds throwing around acronyms that don’t actually explain if their ads are making money. In this episode, Brandon and Caleb “de-nerdify” digital marketing and break down the only 5 metrics you really need to watch to know if your campaigns are…
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How to Make People Thank You for Your Advertisements
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35:40Send us a text Most ads get ignored. Some get tolerated. But a rare few… actually get fan mail. In this episode, Brandon and Carter break down the science (and art) of creating ads that don’t just grab attention but stick in people’s memories. From jingles that make strangers sing in the grocery line to characters so beloved they become local icons…
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Send us a text When the Market Feels Like It’s on Summer Vacation It’s August. The sun’s hot, the kids are back in school, and your customers… well, they’re acting like they’ve all disappeared to the lake. Every year, we get the same call from a business owner: “The phones are quiet. Sales feel slow. Is something wrong with my marketing?” In this e…
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Send us a text You’re Not Hiring a Marketer, You’re Hiring a Mindset You’re not just looking for someone to run your ads—you’re trusting someone to help grow your business. Big difference. In this episode, we unpack the three things that actually matter when choosing a marketer: curiosity, empathy, and business sense. Not who talks the loudest in t…
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How Often Should You Email Your Customers
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15:52Send us a text If you’ve ever wondered whether you’re emailing your customers too much—or not enough—this episode is for you. Brandon and Caleb break down the strategy (not just the tactics) behind email marketing that actually works. With real benchmarks, proven ROI stats, and examples from businesses just like yours, you’ll walk away knowing exac…
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Million Dollar Growth Right Under Your Nose
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21:35Send us a text The Million-Dollar Growth Hiding in Your Business Not every breakthrough requires more marketing. Sometimes, your next big revenue leap is already in your building—or your truck. In this episode, Brandon and Caleb break down a real client case study where a small profit center became a million-dollar growth engine… with zero added ad…
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A Two Word Solution for a $600 Billion Problem
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13:35Send us a text A Two-Word Trick That Fixes 80% of Bad Advertising Nielsen estimates 60% of ads fail to make an impact. We’ve found it’s closer to 80%. Why? Most ads talk about the company—not the customer. In this short but powerful episode, Brandon and Caleb reveal the “which means” trick—two words that instantly shift your message from features t…
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How to Find Freedom in Your Business
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30:34Send us a text With Caleb out and Independence Day in the air, Brandon gets personal. In this solo episode, he shares a heartfelt encouragement to every entrepreneur who has felt the weight of leadership, the pressure of noise, or the slow drift away from joy in the business they once loved building. Drawing from the wisdom of Viktor Frankl and Ray…
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Should You Open A New Location Or Grow The One You Have?
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25:24Send us a text Every ambitious entrepreneur hits a moment where expansion seems like the next logical step—open a second location, add a new market, or chase the high of builder mode. But before you double your overhead and divide your attention, ask yourself: is it really time? In this episode of the Maven Marketing Podcast, Brandon and Caleb walk…
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Run Your Meetings Like This and Everything Will Get Better
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33:58Send us a text If your team meetings feel like a waste of time—or worse, a beatdown session—it’s not your team. It’s your format. In this episode, Brandon and Caleb break down the exact 7-step structure they’ve used every single week for over a decade to build culture, boost morale, and create record-breaking results inside Frank & Maven. You’ll wa…
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How to Attract Customers Who Will Happily Pay You More
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38:44Send us a text Yes, you can charge more. And yes—they can love you for it. In this episode, Brandon and Caleb unpack the real reason people are willing to pay premium prices—and why it has nothing to do with fancy features, clever promotions, or better targeting. When your brand stands for something bigger, price becomes irrelevant. This episode sh…
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Stop Educating the Public In Your Ads (Do This Instead)
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32:13Send us a text The Fatal Flaw in Most Advertising (and How to Fix It) You’ve heard it. Maybe even said it: “We just need to educate the public.” It sounds noble. But it’s one of the most expensive myths in marketing. In this episode, Brandon and Caleb dismantle the “educate to convert” trap—and show you what actually moves the needle in your messag…
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When Should You Change Up Your TV or Radio Schedule?
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22:41Send us a text Should You Change Your Ad Schedule? Read This First. You're finally running ads that work. But now what? In this episode, Brandon and Caleb dig into one of the most common—and costly—questions growing businesses ask: “When should I switch up my TV or radio schedule?” If you're using traditional media to build long-term brand equity, …
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100 Marketing Tips for Small Business Owners (Part 2)
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42:15Send us a text 100 Lessons, 2 Years, and One Very Big Thank You After two years and 100+ episodes of answering real-life marketing questions, Brandon and Caleb reflect on the most meaningful, costly, and rewarding lessons learned along the way. From missed hires to million-dollar wins, they pull back the curtain on what has actually worked—for clie…
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100 Marketing Tips for Small Business Owners (Maven Monday Episode 100!)
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44:10Send us a text 100 Episodes In: What We've Learned, What We're Launching, and Why We’re Still Showing Up It’s our centennial episode. 100 weeks of eliminating waste, sharing real results, and cheering on the big dreamers. In this special installment, Brandon and Caleb reflect on the journey so far—what's worked, what’s failed, and what’s made it wo…
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How To Make Your Business Rank On ChatGPT
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47:32Send us a text AI is changing the way people search—and trust. If you’re still treating SEO like it’s 2015, you’re already invisible. In this episode, Brandon and Caleb break down the 9 essential moves to make now if you want your business to rank on ChatGPT, Google’s AI overviews, and wherever tomorrow’s customers are looking. This isn’t just abou…
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Your Secret Weapon for Closing More Sales
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14:27Send us a text Win the Sale Before the Sale Everyone says you’ve got to get in front of the decision maker. But what if the real secret is winning over the person standing between you and them? In this episode, Brandon and Caleb introduce the Inside Champion—the receptionist, the spouse, the kid, or even the family dog—who has more influence on the…
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What Are CPMs? The Gas Mileage of Your Marketing
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35:57Send us a text CPMs are the great equalizer of marketing media. To make great decisions, you need to know how to calculate them and when to use them. In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down one of the most misunderstood metrics in all of advertising: CPM, or Cost Per Thousand (impressions). The “M” is…
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Don’t Get Burned: 11 Things To Know Before Rebuilding Your Website
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26:57Send us a text Thinking about rebuilding your website? Hit pause. In this episode, Brandon and Caleb walk through the 11 critical things every business owner needs to know before hiring a developer or starting a redesign. With over 300 websites under their belt, they’ve seen it all—from high-dollar sites that generate no leads to developers who bui…
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Rituals & Rhythm = Revenue Growth
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27:53Send us a text What if the secret to faster revenue growth isn’t a new ad platform or sales funnel… but a coffee break, a chant, or even a moss ball? In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down how rituals and rhythms—those often-overlooked cultural habits—can transform your team’s energy, identity, and y…
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The Single Biggest Waste In Advertising
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24:13Send us a text What if the biggest waste in your ad budget isn’t the media, the message, or the targeting… but the way your team answers the phone? In this punchy Maven Marketing episode, Brandon Welch and Caleb Agee break down how poor phone etiquette quietly drains your advertising dollars—and exactly what to do about it. Inside this episode: Why…
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Send us a text Feeling stuck in your business? Not sure if your marketing is working? This episode is for you. In this encouragement-packed Maven Marketing Podcast, Brandon Welch and Caleb Agee deliver a reminder every entrepreneur needs to hear: keep showing up. It’s not about being flashy. It’s not about hacking the algorithm. The businesses that…
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Stop asking, “How did you hear about us?” (do this instead)
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42:07Send us a text It's lurking... tucked into a form on your website or maybe it's a part of your sales process. We all want to know what marketing efforts are working and which are not, but one of the poorest measuring techniques is the most widely used: asking, "How did you hear about us?" Today, Brandon and Caleb are going to show you the science a…
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TV & Radio Ads Are The Answer To Your Google Problem
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46:29Send us a text Search Ain’t the Strategy If you’re paying $300 for a lead while your competitor pays $73, it might not be your Google guy’s fault. This week, Brandon and Caleb unpack why some businesses win big on search—and why others stay stuck spinning their wheels. Spoiler: it has nothing to do with keywords and everything to do with timing. Th…
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IDKWNTHTB: Fill One Glass At A Time!!!
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9:42Send us a text Fill One Glass at a Time Ten mugs. Two cups of coffee. What do you do? This short but punchy episode delivers a needed reminder for entrepreneurs with too many ideas, too many marketing channels, and too little return: stop pouring a little everywhere. Pour fully, deeply, and well—one cup at a time. Brandon and Caleb share the hard-w…
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How to Make Your Ads Impossible to Ignore
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36:38Send us a text Don’t Advertise to Goldfish Most ads don’t fail because the budget’s too small. They fail because they’re too boring. This week, Brandon and Caleb tackle the real cost of predictability in advertising—and share the offbeat but powerful tactic that’s helped them write campaigns that people actually remember: random entry. It starts wi…
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How to Immediately Differentiate Your Brand
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27:58Send us a text There are no more unique value propositions. You could invent the next big thing and you’ll have someone trying to do what you do in no time. So how do you differentiate your brand? You connect it to something bigger. Yes, it starts with the world you’re trying to create for your customers through amazing products and services. But i…
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Send us a text We can get distracted by all the activities and actions associated with marketing. Still, when it comes down to it, there are only 3 things that marketing can do to attract customers. On this episode of Maven Monday, Brandon and Caleb will help you shed all of the complexity and assess what result you can really expect from your mark…
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How To Make Your Ads More like Super Bowl Ads
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23:48Send us a text Super Bowl Ads Mentioned In This Episode Hex Clad - https://youtu.be/KIShJGu1ISc?si=VsOEngKtD-A3DaMP Stella Artois - https://youtu.be/HwqLPn3P4LE?si=5UQMigTt8XZmi-M0 Go Daddy - https://youtu.be/HwqLPn3P4LE?si=BdIdKy2t5OG3QH-K Hagen Daus - https://youtu.be/TTppVzG8gpU?si=AO-aFhbhAsGHdg9X Insta Cart - https://youtu.be/oChwQrAJm5g?si=3J…
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How To Be A More Productive Marketer
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26:05Send us a text You’re busy. As a small business marketer, you’ve got so many hats stacked on your head that you’ve gotta duck every time you walk through a doorway. Get this approved. Design that. Put out a fire over there. Today, Caleb & Kyle are going to help you breathe just a bit easier! On this episode of Maven Monday, we’re going to share thr…
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How Much Should Your Marketing Budget Be?
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30:05Send us a text Tired of guessing your marketing budget? Wondering if 5%, 10%, or 20% is the “right” number? This week on the Maven Marketing Podcast, Brandon and Caleb break down two proven ways to calculate your budget—without wasting a dollar. You’ll learn how to align your spend with your revenue goals and how to work backward from your customer…
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15 Statistics That Will Make You a Better Sales Pro
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20:14Send us a text 15 Sales Stats That Will Make You Sharper Than 97% of Your Competitors Cold calling is brutal. Sales are slower. Buyers are harder to reach. But—if you know where to aim—your chances of winning skyrocket. In this episode, Brandon and Caleb unpack 15 real-world sales stats that will instantly sharpen how you approach prospects. From f…
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3 Marketing Plans That Made Millions Last Year
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33:30Send us a text Marketing plans don’t have to be complex. Just consistent. In this episode, Brandon and Caleb break down the real marketing budgets of three fast-growing companies—one legal, one medical, one home improvement—and reveal the simple strategies behind their multi-million-dollar growth. If you’ve ever wondered: How much should I actually…
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The Helicopter Boss: How to Finally Let Your Team Take the Wheel in 2025
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59:14Send us a text You didn’t hire a team so you could keep doing everything yourself. This week, Brandon sits down with emotional intelligence expert Alex Swire-Clark to unpack why so many leaders stay stuck—and how to finally let go without losing control. If you’re micromanaging, second-guessing, or just plain tired, this one’s for you. You’ll learn…
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Send us a text You can’t build a better business without better thinking. In this final episode of the year, Brandon and Caleb bring you the 25 biggest marketing takeaways for 2025—a rapid-fire highlight reel of the year’s most actionable advice for entrepreneurs and marketers. If you’re ready to start strong, grow with confidence, and eliminate wa…
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How to Make Your 2025 Marketing Plan - Part 3 (Media)
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1:10:22Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee…
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How to Make Your 2025 Marketing Plan - Part 2 (Crafting Your Message)
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50:34Send us a text Don’t write a single ad until you’ve done this. In Part 2 of our 2025 Marketing Plan series, Brandon and Caleb reveal the messaging framework that drives clear, confident campaigns—and eliminates waste. Before you talk to a web designer, media rep, or agency, you need answers to four critical questions about your customer’s needs, pa…
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How to Make Your 2025 Marketing Plan - Part 1 (Strategy)
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1:08:29Send us a text Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven Do you have a marketing probl…
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Radical Generosity: 12 Moves To Make the Happiest Customers in the World
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46:10Send us a text What if we stopped asking our customers to buy for a moment and did something radically generous for them? Not just a free t-shirt or a bumper sticker with your logo on it... I'm talking about something of actual value, something that they could take to the pawn shop. Today, we're talking about how to do that for your customer in a m…
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