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How to Make Your 2025 Marketing Plan - Part 2 (Crafting Your Message)
Manage episode 455837734 series 3484351
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Don’t write a single ad until you’ve done this.
In Part 2 of our 2025 Marketing Plan series, Brandon and Caleb reveal the messaging framework that drives clear, confident campaigns—and eliminates waste.
Before you talk to a web designer, media rep, or agency, you need answers to four critical questions about your customer’s needs, pains, hopes, and fears. This episode shows you how to uncover them, align them with your values, and turn them into messaging that sells.
You’ll learn:
- How to create an ideal customer profile that actually helps
- Why most ads fail to connect—and how to avoid it
- The #1 reason businesses waste money on marketing
- How to build customer-aligned, values-driven messaging that lasts
This episode is your playbook for building messages that resonate, attract, and convert.
Subscribe and let’s write something worth reading.
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!
Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
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