Are YouTube Ads Finally Better Than TV Ads?

Maven Marketing with Brandon Welch

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Are YouTube ads finally better than TV for building a local brand, or is broadcast still king when you need daily reach and real frequency? 🤔

Brandon sits down with Kyle to unpack what we’re seeing across millions in ad spend: CPMs, skip rates, watch time, and the one factor that keeps TV (often) ahead for “tomorrow marketing.”

We also cover when YouTube does win—and how to plug it into a media plan without wasting budget.

What you’ll learn:

• TV vs YouTube: real CPMs we’re seeing (and why cheap CPMs can still be expensive)
• The skip problem: average watch time on 15s and 30s—and what that means for brand lift
• Why predictable frequency beats random impressions for becoming a household name
• When to allocate ~10% to YouTube (and when not to)
• Why OTT/CTV CPMs look pretty but rarely pencil out for small/local brands

If you’re trying to pick the best top-of-funnel media for 0–$100M businesses, this episode will save you money (and a few headaches).

For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com
Our Website: https://frankandmaven.com/
Instagram: /frankandmavenmarketing
TikTok: /frankandmaven
LinkedIn: /frank-and-maven
Host: Brandon Welch
Co-Host: Kyle DeVries
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Bab

1. Are YouTube Ads Finally Better Than TV Ads? (00:00:00)

2. Maven Monday Introduction (00:00:05)

3. TV vs YouTube Marketing Strategy (00:01:41)

4. YouTube CPM Analysis (00:05:18)

5. YouTube Limitations for Brand Building (00:10:47)

6. Final Thoughts on Media Mix (00:15:33)