Beyond the Buzz: Mastering Prompts & Agents with Jonathan Mast

Making Data Simple

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The AI Advantage: Get Better Results from LLMs with the Perfect Prompt
On this episode of Making Data Simple, we’re joined by Jonathan Mast, AI consultant and coach at Whitebeard Strategies and creator of the Perfect Prompting Framework™. Jonathan’s not just riding the AI wave—he’s teaching business leaders and everyday users how to surf it, with simple, actionable tools that unlock meaningful results from large language models.

If you've ever stared at a prompt box wondering what to type—or worse, gotten garbage back from AI—this episode is for you. We talk about what works, what doesn’t, and what’s coming next (agents, anyone?). Plus, Jonathan breaks down his 4-step framework that’s helping 300K+ community members and clients scale AI with clarity and confidence.

⏱️ Episode Timestamps

• 01:34 Introducing Jonathan Mast
• 04:13 Digital Agency
• 05:29 Whitebeard Strategies
• 08:06 ADD
• 09:57 Back to Whitebeard
• 14:51 The Perfect Prompting Framework
• 21:36 The Four Step Method
• 24:58 What if You Don't Use AI?
• 28:37 Agents
• 30:08 Whitebeard Engagements
• 32:42 Getting Started
• 36:39 What's True But Not a Consensus?
• 37:23 For Fun

🔗 Connect with Jonathan

• LinkedIn: https://www.linkedin.com/in/jonathanjmast/
• Website: https://whitebeardstrategies.com

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Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.