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#44 Wholefoods to Harrods - & - creating diversity in non-alc cocktails with Savyll
Manage episode 449102151 series 3499801
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SHOW QUOTES
“The bottle couldn't handle the carbonation in that neck, and we lost £20,000 pounds. I didn't have any product, but £20,000 pounds was gone!”
“Availability and visibility are key in this category.”
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SHOW NOTES
Avnish Babla is the 1st time entrepreneur behind Savyll Cocktails, a sophisticated range of non-alc cocktails created with diversity in mind.
In this talk, we cover everything from importing suspicious white powder to launching big and scaling back to the bottling disaster that left him £20,000 out of pocket with nothing to show for it.
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WE CHAT ABOUT
0:00 Coming up...
1:34 Avnish's story
9:52 Are these "mocktails"?
12:48 UK / USA production
17:39 The evolution of the range
25:40 Wholefoods to Harrods
30:42 Non-alc playbook
32:08 Premiumisation in low & no
35:26 Navigating diversity in low & no
40:23 The importance of being seen
46:57 The BBQ-Q
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TRY SAVYLL* // SAVYLL.COM // @SAVYLLBEVERAGECO
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WE ALSO TALK ABOUT:
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BEST EPISODES TO CHECK OUT NEXT
#42 Behind the scenes at the world alcohol-free awards
#29 The rise and rise of Mocktails with Pooja Sharma-Jones
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Bab
1. Coming up... (00:00:00)
2. Avnish's story (00:01:34)
3. Are these "mocktails"? (00:09:52)
4. UK / USA production (00:12:48)
5. The evolution of the range (00:17:39)
6. Wholefoods to Harrods (00:25:40)
7. Non-alc playbook (00:30:42)
8. Premiumisation in low & no (00:32:08)
9. Navigating diversity in low & no (00:35:26)
10. The importance of being seen (00:40:23)
11. The BBQ-Q (00:46:57)
45 episod
Kongsi
