087 - Our 2024 in review + forecast for 2025

Life on Mars - A podcast from MarsBased

What if economic downturns could be a springboard for growth instead of a setback? Join Àlex, the CEO and founder of MarsBased, as he shares the inside scoop on how his company not only weathered the technological market storm of 2024 but emerged stronger. Learn from their journey through industry challenges, management demands, and the strategic pivots that led to exciting collaborations and a revenue milestone of 2.5 million euros, all while remaining bootstrapped and expanding the team.
Despite grappling with project estimation issues and sudden contract cancellations, the story of MarsBased is one of resilience and adaptability. Àlex recounts the emotional journey of navigating a tense Q1 and the strategic decisions that helped regain stability. From transparent communication practices to celebrating MarsBased's decade-long journey, this episode paints a vivid picture of staying the course amidst uncertainty. Get insights into how MarsBased's strategic shift to smaller projects and consulting work opened doors to contracts with entities like Mobile World Capital.
Join us as we explore MarsBased’s technological strategy evolution, focusing on the decision to standardize their tech stack with Ruby on Rails and React. Àlex explains how this strategic move ensures reliable, cost-effective solutions for their clients without compromising quality. Discover the balance between embracing innovation in areas like VR and AI while staying committed to proven technologies. As the episode wraps up, Àlex invites listeners to share feedback and ideas, reinforcing the collaborative spirit of the MarsBased journey.

Support the show

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Bab

1. 087 - Our 2024 in review + forecast for 2025 (00:00:00)

2. Welcome to Life on Mars (00:00:02)

3. Economic Downturn and Agency Struggles (00:02:19)

4. Surviving the Boutique Agency Crisis (00:04:29)

5. Adapting to New Project Structures (00:07:22)

6. Q1 Challenges and Client Dynamics (00:10:26)

7. Celebrating Milestones Amidst Uncertainty (00:15:35)

8. Balancing Transparency and Morale (00:16:58)

9. Marketing Efforts and Project Management (00:18:09)

10. Turning Around After a Gloomy Summer (00:23:41)

11. Innovations and New Projects in Q4 (00:27:10)

12. Standardizing Technology for Efficiency (00:30:50)

13. Embracing Change and New Technologies (00:34:59)

14. A Vision for 2025 (00:40:54)

15. Becoming a One-Stop Innovation Shop (00:43:04)

16. Reviving Events and Future Plans (00:45:45)