Player FM - Internet Radio Done Right
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Kandungan disediakan oleh MarsBased. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MarsBased atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/lipstick-on-the-rim">Lipstick on the Rim</a></span>
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Consider Molly Sims and her best friend Emese Gormley your new girlfriends on speed dial for all your pressing beauty and wellness needs. Is Botox a good idea? Should you try that new diet you saw on the Today Show? Molly and Emese have your back. With guests ranging from top health and beauty experts to their industry friends, you’ll get the scoop on the latest trends, which products and procedures to try, and which to run from-- and they just might be doing it all with a drink in hand. Prepare to be obsessed.
Life on Mars - A podcast from MarsBased
Tandakan semua sebagai (belum) dimainkan
Manage series 2709471
Kandungan disediakan oleh MarsBased. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MarsBased atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Welcome to Life on Mars! A podcast about technology, entrepreneurship and innovation from MarsBased. You will listen to stories of the best founders, investors, experts and celebrities from all around the galaxy every two weeks.
…
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87 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 2709471
Kandungan disediakan oleh MarsBased. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MarsBased atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Welcome to Life on Mars! A podcast about technology, entrepreneurship and innovation from MarsBased. You will listen to stories of the best founders, investors, experts and celebrities from all around the galaxy every two weeks.
…
continue reading
87 episod
Semua episod
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1 087 - Our 2024 in review + forecast for 2025 47:01
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What if economic downturns could be a springboard for growth instead of a setback? Join Àlex, the CEO and founder of MarsBased, as he shares the inside scoop on how his company not only weathered the technological market storm of 2024 but emerged stronger. Learn from their journey through industry challenges, management demands, and the strategic pivots that led to exciting collaborations and a revenue milestone of 2.5 million euros, all while remaining bootstrapped and expanding the team. Despite grappling with project estimation issues and sudden contract cancellations, the story of MarsBased is one of resilience and adaptability. Àlex recounts the emotional journey of navigating a tense Q1 and the strategic decisions that helped regain stability. From transparent communication practices to celebrating MarsBased's decade-long journey, this episode paints a vivid picture of staying the course amidst uncertainty. Get insights into how MarsBased's strategic shift to smaller projects and consulting work opened doors to contracts with entities like Mobile World Capital. Join us as we explore MarsBased’s technological strategy evolution, focusing on the decision to standardize their tech stack with Ruby on Rails and React. Àlex explains how this strategic move ensures reliable, cost-effective solutions for their clients without compromising quality. Discover the balance between embracing innovation in areas like VR and AI while staying committed to proven technologies. As the episode wraps up, Àlex invites listeners to share feedback and ideas, reinforcing the collaborative spirit of the MarsBased journey. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 086 - Open source, open heart: Ghost’s John O’Nolan secret (spicy) sauce 53:37
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Join Àlex Rodríguez Bacardit (CEO @ MarsBased) and John O’Nolan, founder of Ghost, as they delve into the world of independent, values-driven tech businesses. They discuss Ghost’s foundational structure, the role of transparency and bootstrapping in shaping the company, and how these principles impact product development and user loyalty. The conversation also touches on the challenges of competing with heavily funded competitors, the nuances of running a foundation, and the future of newsletter platforms. Whether you’re an entrepreneur or a tech enthusiast, this episode offers deep insights into aligning business with core values. Also, hot takes with hot salsas 🔥 Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 085 - Beyond TextExpander: Greg Scown’s journey after stepping down as co-founder 53:16
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Greg Scown, co-founder of TextExpander, shares an inspiring journey through the partial sale of his company to Summit Partners and the path that led him there. Discover how casual coffee chats carried invaluable advice, such as re-registering as a Delaware C corporation, which significantly boosted the company's valuation. Greg discusses the pivotal role of an enthusiastic fan at Summit Partners, which propelled TextExpander into the spotlight and paved the way for successful negotiations. As Greg and his partner Philip Goward step back from operational duties, they embark on a transformative journey of semi-retirement and advisory roles, exploring new ventures and collaborations. The episode takes a deep dive into the strategic decision-making process behind selling to private equity versus traditional venture capital. With JD Mullen taking the reins as CEO, we examine the balance of maintaining continuity while embracing change. Greg highlights the strengths of bootstrap companies like TextExpander, emphasizing the significance of subtle improvements to enhance user experience while preserving product reliability. This discussion offers insights into the private equity landscape, exploring de-risking strategies and the challenges of transitioning from a high-pressure leadership role to a more relaxed lifestyle. We explore Greg's insights on the evolving tech landscape, the burgeoning potential for indie app developers, and the value of partnerships with organizations like Founder Partners. Through personal stories and reflections, Greg sheds light on the emotional transition post-exit, tackling mental health challenges, and societal pressures. There's also an intriguing look at the future of indie app development and the entrepreneurial spirit driving innovation in Europe, exemplified by entrepreneurs like Michael Simmons of Fantastical. If you're an engineering founder in Barcelona or Europe, this conversation invites you to connect and collaborate, opening doors to new opportunities and shared growth. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
Join Àlex, CEO of MarsBased, as he tells the story behind starting both MarsBased and the Barcelona chapter of Startup Grind in 2014. Prepared for a rambling of 45 minutes? This episode covers running both the chapter and MarsBased, reasons to keep it up, impact generated over ten years, metrics of Startup Grind Barcelona, highs and lows, and the reasons why we're quitting after 153 events and three international conferences. We also give some hints as to what's next for Àlex and our involvement in the events & community space in the near future. Who knows, maybe you get the chance to listen to these ramblings live in a podcast studio near you! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 083 - Bootstrapping, marketing, branding & ass-kicking, with Tanya Van Gastel (Co-founder of The Multiverse AI) 1:01:21
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Curious about the challenges of transitioning from a corporate environment in China to the bustling startup scene in Barcelona? How has she created an AI company and is bootstrapping her way up? How is their marketing strategy? How do you build domain authority for your startup? Join us as Tania Van Gastel, CEO and co-founder of The Multiverse AI, shares her unique journey. Her insights shed light on building a product-driven company amidst the AI frenzy, the significance of transparency, and the art of indie hacking. Discover how the vibrant startup community in Barcelona, bolstered by events like Startup Grind, fosters innovation and authentic conversations, providing valuable platforms for growth and reflection. AI, however, couldn't fix Àlex not picking the right microphone for recording nor his mistaking multiverse for metaverse in the middle of the conversation, so there's that. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 082 - Road to profitability and AI, with Mercè Tell (Co-founder @ Encomenda Capital Partners) 56:58
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Unlock the secrets of navigating the turbulent waters of venture capital with our latest episode featuring the ever-insightful Mercè Tell, (GP & co-founder of Encomenda Capital Partners). This is a recording of one of our latest Startup Grind BCN events, recorded in early 2024. Ever wondered how down rounds, declining M&A transactions, and slumping tech stock valuations are reshaping the investment landscape? Mercè sheds light on these pressing issues, providing a straightforward and transparent outlook that both VCs and startups will find invaluable. She also forecasts the trends for 2024, separating the hype from the reality in AI, and discusses the significant impact of reduced funding on the market. In our deep dive into the world of startup investments, Mercè helps us unravel the complexities of early-stage versus late-stage ventures. Discover why seed stage investments can offer better returns and more founder-friendly terms, along with the unique conditions and legalities that each stage presents. We also examine the lifecycle of startups, the varied exit strategies, and the potential resurgence of M&A activity that could breathe new life into the VC ecosystem. Finally, don't miss our conversation on emerging trends that are catching the eyes of investors, from sustainability and green tech to AI. Learn the crucial factors that VCs consider when evaluating AI companies, including the importance of practical, problem-solving solutions. Mercè also shares her journey from managing inherited funds to co-founding Encomenda, along with strategies for market validation, effective fundraising in a bear market, and convincing successful entrepreneurs to venture into VC. Packed with real-world insights and expert advice, this episode is a must-listen for anyone invested in the future of venture capital. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 081 - Fighting online scams and Ad fraud, with Nandini Jammi (Check My Ads) 50:54
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Ever wondered how to protect yourself from online scams while keeping advertisers honest? This episode is a must-listen as we welcome Nandini Jammi from Check My Ads, back on the podcast, after almost four years since her first appearance. Check My Ads is the pioneering agency fighting against fraudulent advertisers, right-wing disinformation and tackling online scams. We promise you'll walk away with a deep understanding of how business ethics and company values can shape the future of social media marketing schemes. Don't buy anything off Twitter/X. Pinky promise? Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 080 - Balancing creativity and business in Spain, with Brian Farrell (Farco) 1:02:53
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The podcast is back after a much needed (albeit unintended) hiatus. For more details, listen to this episode (in Spanish) or wait until an AI translates it for you. Until then, listen to a few of the episodes that we had recorded prior to the break, which are still of high relevance, the first of which features our friend Brian Farrell, co-founder of Farco Studio. What if the secret to thriving in the design market lies in balancing American ambition with Spanish work-life harmony? Join us as we sit down with Brian Farrell from Farco Design Studio. Brian's remarkable journey—from spearheading digital transformation at BBVA to founding his own studio in Spain—provides a unique lens into the shifting landscape of design. We explore the shared challenges our boutique companies face in a market where retainer contracts are dwindling and project predictability is more elusive than ever. Navigating the complexities of working with large corporations, Brian and Àlex delve into procurement processes and the cultural nuances that set American and Spanish business practices apart. We share our personal battles with imposter syndrome and discuss how past credentials can influence our professional paths. Highlighting the benefits of blending American drive with Spanish balance, we illustrate how this fusion fosters a passionate and sustainable approach to business. We also address the often overlooked yet crucial aspect of meticulous attention to detail in design—how print experiences can sharpen a digital designer’s eye for precision. Lastly, we reflect on the challenges of transitioning from a hands-on designer to a business owner. From redefining productivity and managing new responsibilities to learning the art of outsourcing and automation, this episode is packed with insights. Brian shares his vision of promoting Spain’s incredible design talent on a global stage, encouraging listeners to recognize the diverse and vibrant creative community Spain has to offer. If you’re navigating the turbulent waters of the design market or simply passionate about creativity, this episode is a treasure trove of wisdom and inspiration. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 079 - Building the next 10 years of MarsBased 18:39
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Celebrating a decade of bootstrapping brilliance, I, Àlex, founder of MarsBased, am back behind the mic to share an emotional tribute to the journey we've shared. As we revel in a significant milestone, I'm incredibly grateful for the unwavering support from our clients, friends, and the wider community. The anniversary bash in Barcelona was an unforgettable affair, filled with poignant moments that underscored the collective effort that's helped us thrive in an industry that's often obsessed with the fast money game. Our steadfast commitment to an office-less model and sustainable growth has been our secret sauce, and there's a palpable sense of pride as I recount the values and culture that will propel us forward. As we peer into the horizon, the future is abuzz with possibilities and challenges for MarsBased. After a much-needed respite, the podcast format is ripe for innovation, promising more spontaneous episodes that might just come to you from a plane en route to San Francisco. The company is gearing up for expansion and adaptation, from hiring fresh talent to huddling up in Andorra for a strategic retreat, all while fine-tuning our business acumen to better serve our evolving client base. We're embracing new technologies like Python and AI, and as always, focusing on the sustainable growth that's been our cornerstone. Strap in and join us on this exhilarating ride into the next decade of MarsBased, where innovation meets resilience. Nice work, BuzzsproutGPT! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 078 - The future of SEO and content strategy in an AI-driven world, with Clemens Rychlik (COO @ Bourbon) 1:00:57
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Explore the power of AI in streamlining content creation and productivity in our latest podcast episode. We're joined by Clemens Rychlik from Bourbon, where he serves as COO, and the man behind the Barcinno newsletter, diving into how AI, including ChatGPT, is reshaping tasks like proofreading and SEO optimization. Clemens shares his insights on using AI for authoritative content, while we discuss balancing client projects with our own. This episode is a must-listen for anyone using AI tools or interested in their potential. We delve into how AI aids in language-related tasks such as transcription, translation, and grammar checking, highlighting efficiency boosts from tools like Otter, DeepL, and Grammarly. Àlex also shares how AI has revolutionized his Excel workflows and other day to day tasks, emphasizing the importance of human expertise in refining AI outputs and maintaining a brand's voice. We conclude by examining AI's impact on SEO and content strategies, noting its quirks and the importance of accuracy in the digital realm. The episode also covers our hands-on experience with an internal prompt library, setting the stage for a future where AI and human creativity merge to produce impactful content as Marspace approaches its ten-year milestone. We don't know if these show notes, generated 95% by an AI, would be seen as great in the eyes of Google, but what we know for sure is that we have the best audience in the world. Thanks a tonne for listening to our show! By the way, we're celebrating 10 years in a few weeks. Make sure to send us questions for a special 10-years Q&A episode with the founders of MarsBased. Send them at hola@marsbased.com! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 077 - M&A Masterclass with Founder Partners 1:01:51
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Prepare to navigate the high-stakes world of mergers and acquisitions with insider expertise as Dimitri Steinberg and Brian Flynn from Founder Partners join me, Àlex from MarsBased, for a riveting discussion. In the ever-turbulent market of dwindling venture capital and faltering tech stocks, our guests share invaluable wisdom from their impressive careers on how to steer a company towards a lucrative sale or merger. We'll be revealing the art of reading between the lines during negotiations, the strategic finesse behind successful M&A, and why having seasoned pros at your side is a game-changer. As we peel back the layers of M&A strategy, you'll discover why timing, organization, and information management are critical for startups looking to sell. Dimitri and Brian illuminate the intricate dance of revealing just enough to pique interest without oversharing early in potential partnerships. We also tackle the nuances of inbound acquisition offers, dissecting how to filter out the noise and recognize serious contenders. And if you're considering an advisor for your next business sale, you won't want to miss our insights on aligning incentives for a mutually beneficial outcome. Finally, and after all the verbose AI-generated stuff, I've got to say that this is one of the most fun and insightful episodes I've recorded. The 60+ years of combined experience of these two gentlemen cannot be summarised in just one hour, so we will have to invite them again! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 076 - Building a thriving Shopify agency, with Keyven Ferland (Founder of La Web Shop) 49:33
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Embark on an entrepreneurial odyssey with Keyven Ferland of La Web Shop and uncover the raw and real narrative of a bootstrapped business's ascent. From the humble beginnings of a solo design freelancer to captaining a burgeoning Canadian Shopify and e-commerce development shop, Kevan doesn't hold back on the experiences that shaped his agency's success. Throughout our vivid conversation, we traverse the landscape of early client acquisition, the embrace of simplicity through a strategic pivot from SpreeCommerce to Shopify, and the impact of savvy salesmanship on regional e-commerce. Join us as we crack open the playbook on the evolving role of technology in meeting client needs. Kevan shares cherished stories, from custom Ruby on Rails platforms to the recent surge of Shopify, painting a picture of how he steered his company through the initial skepticism surrounding new e-commerce solutions. Moreover, we delve into the potential of no-code developments and their repercussions on the future of web development, offering a lens into the business acumen required to flourish in the e-commerce domain amidst the unrelenting tides of technological change. We don't just stop at tech talk; the episode also journeys into the human side of running an agency. Discover how Kevan's team has expanded beyond development into realms like support, launch services, and marketing, adapting to the ever-evolving demands of the industry. We also candidly reflect on the lessons learned from a harrowing technological setback, emphasizing resilience and the power of recovery. And for a sprinkle of global aspiration, Kevan and I muse over the dreams and strategies for working with international clients and the invigorating concept of client swapping between agencies. Tune in for this wealth of insights that could ignite the spark for your next venture. Also, since no one reads these notes, we are just using AI to create them, but if you do read them and find this message somehow, shoot me an email at alex@marsbased.com and you'll make my day. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 075 - Bootstrapped Businesses, with Amir Salihefendic (Founder @ Doist) 1:10:29
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What can you achieve as an entrepreneur without leaning on venture capitalist funding? How can we communicate more effectively in the modern work landscape? Today's episode is a deep dive into the riveting world of bootstrapped businesses, communication, and entrepreneurship with our esteemed guest, Amir Salihefendic, the CEO and founder of Doist. Amir breaks down his journey as a solo founder and unveils the secrets behind thriving in a competitive market without VC funding. He unveils the role of community and transparency in his business, highlighting the power of sharing and building in public. Our conversation also unravels the intricacies of asynchronous communication. While it may seem challenging, Amir argues that it's a pathway to more thoughtful and productive discussions. His insights on maintaining a successful business amidst a constantly changing tech world are an inspiring call to adapt and innovate relentlessly. As we round up, Amir lends us a peek into the future, touching on the impact of AI in product development and his vision for seamless integration and functionality. He shares his thoughts on legacy building, setting a motivational tone for aspiring business owners. Whether you lead a small startup or a large enterprise, this episode is a gold mine of strategies and practical advice to help you navigate your business journey. Be ready to be inspired, challenged, and educated as we delve into the business world through Amir's lens. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 074 - The unfiltered reality of serial entrepreneurship, with Francesc Font Cot (Co-founder of Incapto) 1:08:29
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Brace yourselves for a riveting dialogue with Francesc Font Cot, the dynamic serial entrepreneur who co-founded Incapto Coffee, Nubelo, and Bandit. We uncover the raw truth behind the glitz and glamour of startup life and explore the harsh reality that only two out of 10 startups survive. Francesc, with his decades of experience, offers a rare perspective on the elusive success of serial entrepreneurship. We explore the metamorphosis of business models, emphasizing the criticality of revenue, profits, and cash flow. Francesc shares candid anecdotes from his venture with Bandit, shedding light on the triumphs and tribulations of his business journey. We also delve into the intriguing world of digital native vertical brands, crowdfunding, and venture capital funding for growth. Francesc and his co-founder Joaquim’s innovative ideas turned opportunities into thriving businesses, breaking new grounds in the coffee industry. Lastly, we navigate through the challenging terrains of startup life, exploring the art of brand building under capital constraints. Francesc shares his superpower – the ability to stay calm and make the best decisions in the face of adversity. We explore his journey of creating and implementing a successful business model, highlighting the importance of understanding the value chain in the coffee industry. This is a truly enlightening conversation, highlighting Francesc's approach to marketing and selling her product, which sets her apart in the industry. A must-listen for anyone who's looking to make waves in the startup world. The AI-generated captions for this podcast episode labeled Francesc as "Francesca Von Gott". What a truly epic name. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 073 - From Rails to revenue, with Khash Sajadi (CEO & Co-founder @ Cloud 66) 50:35
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With our special guest, Khash Sajadi, the founder and CEO of Cloud 66, we're unlocking the story of a technology that transformed the world of software deployment. Imagine a world where developers are freed from the drudgery of repetitive tasks. Cloud 66 began as a solution to that exact problem, and Khash takes us on a journey from the early days of the company, through the evolution of its technology stack, to its present success. We embrace the nitty-gritty details of technology, discussing everything from the revival of Rails-based startups to the pros and cons of microservices and monoliths. What are the implications of measuring technical debt as a key performance indicator? How does the availability of talent influence our choices in technology? Khash provides intriguing insights into these questions and more. Not just that, we delve into the emergence of Go as a popular programming language and the impact of containerization and Kubernetes on the industry. But it's not all tech-specs and jargon. Khash regales us with the humorous story of how a small mistake led to him winning the 'Donkey of the Week' award at his company. To top it off, we tackle the often overlooked complexities of pricing for software-as-a-service (SaaS) companies, underscoring the importance of predictability and feature distinction. So, buckle up for a roller coaster ride through the highs and lows, the successes and mistakes, the serious and the fun facets of the software industry. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 072 - We're back! Riding out a crazy wave in the tech industry 22:19
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Ever wondered how a tech company rides the tumultuous waves of an industry in flux? Journey with us, as Àlex, founder of MarsBased, shares his company's evolution in managing a surge from one to two contracts a year to a whopping 10 short-term contracts. Get an inside look at the challenges, triumphs, and the newfound dynamism this pivot has injected into the company operations. Unsure about the effects of the pandemic on tech prices? Listen up as we dig deep into the wider industry impact, discussing how businesses right from startups to corporates have been grappling with business adaptability. Hear out Àlex's insightful reflection on the reduced competition's influence on project pricing and the ripple effect it has had on businesses. Get ready for a raw, real, and revealing chat about the trials, tribulations, and tenacity of the tech industry in these uncertain times. Buckle up, it's going to be an enlightening ride. Totally generated with AI, all of the above. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 071 - Taking investment or selling MarsBased? 1:24:38
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In this episode, our good friend in and out of business, Josh Feldberg, interviews Àlex to discuss many topics for a good hour and a half. Two friends discussing business, where the podcast host, Àlex, becomes the interviewee in a long, free-flowing and casual conversation across all topics, ranging from usage of social media and discussing politics there, to considering selling the business, passing through having side projects like a punk rock band and doing angel investing, and much more. Josh, we know you won't read this, but if you do, market the sh*t out of this episode to help our podcast grow further with your marketing wizard skills! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 070 - How we find clients in San Francisco, with Àlex Rodríguez Bacardit (CEO @ MarsBased) 30:35
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The story of MarsBased can't be told without a city in particular: San Francisco. Even though MarsBased started up in Barcelona, where the three co-founders are from and where most of the events pre-incorporation happened, San Francisco played a pivotal role. In late 2013, Àlex quit his corporate job and left for a three month trip to SF to soak up as much technology, innovation and entrepreneurship as possible, and that's also where, among other things, Àlex found the first client for the company. That first client motivated us to incorporate the company and sped up the process of making MarsBased a reality. Our CEO, Àlex Rodríguez Bacardit, explains why does he go every year to San Francisco and how he's built a brand and a network there throughout the years, from 2013 to 2023, through business development, friendship and lots of burritos. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 069 - Remote, async and more, with Job van der Voort (CEO @ Remote) 45:18
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We hosted Job van der Voort, CEO @ Remote, to discuss the status of remote work (obviously) but also derivates of this: employee benefits, async work, leadership, our day-to-day as CEOs of tech companies, services vs product and more. Prior to founding Remote, Job served as the VP of Product at Gitlab, one of our reference companies when it comes to remote work, and now he's scaled his own venture to over 1000 employees worldwide to lead by example. Remote allows you to manage your HR needs for your remote team, from onboarding, to compliance and payroll, passing through employee benefits and much more! For the first time in the history of this podcast, Àlex gets downright outclassed by Job's professional background, with LEGOs, neon lights and more! Check it out! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 068 - No code in 2023, with Toby Oliver (CEO @ Bravo Studio) 47:43
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We have talked a lot about no-code back in the day, and far from being the technology that would render developers obsolete and take our jobs, it's become somewhat of a complement for quick experiments and lightweight MVPs. Now, in light of the recent happenings with AI, we're sort of seeing the same narrative around AI replacing developers and taking our jobs and eventually destroying life on Earth as we know it... but is it real this time? We discuss AI and no-code with Toby Oliver, CEO at Bravo Studio, a no-code tool that turns your Figma designs into apps. Toby was formerly the CTO at Typeform, so he knows a lot about what can be built with no-code or low-code. A more technical episode than what we've been used to lately, but that's good for a change! Enjoy! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 067 - Pros and cons of running a boutique agency, with Jamon Holmgren (CTO @ Infinite Red) 59:55
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One of the downsides of running an agency, or a services-based company per se, is that you don't get media coverage. Only the biggest ones get some coverage but for us, small agencies, it's nearly impossible: we don't do B2C, we don't have products consumed by large chunks of population, most of our work is behind NDAs and also we don't raise funds. The reality is that agencies are largely profitable and enjoyable businesses to run, even more so if you focus on value not on scale. Hence, we invited Jamon Holmgren (CTO and co-founder of Infinite Red) to jam on running a boutique agency like theirs. We riff for about an hour, discussing NDAs, how to run boutique agencies, team crafting, React Native, lifestyle businesses and much more. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 066 - WTF happened to SVB, with Victor Horcasitas 50:02
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A couple of weeks ago, shit hit the fan. A bank run on Silicon Valley Bank had to be intervened because hundreds of companies pulled their funds out of this popular bank. The US 16th largest bank, very popular among tech companies and startups, had to be sold because it became insolvent due to a series of bad decisions and their accumulated derivates. We bring in our good friend Victor Horcasitas, CEO at Metropolitan Magazine and President of the American Society of Barcelona, to discuss the happenings and their consequences: how it all happened, what kind of regulations are in place, the decisions of former administrations that might've had an impact in this particular situation, predictions of the future, how to diversify banking risk for companies, and much more. Grab a very cold clara and join us in this friendly conversation with Victor and Àlex! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 065 - Growth through partnerships, with Kat O'Brien (CPO @ ClimateTrade) 55:34
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We're excited to share this episode with you in which we talk to Kat O'Brien (Chief Partnerships Officer at ClimateTrade) about all things partnerships. Kat has been operating in the partnerships and marketing sector of both startups and corporates in the last years - as a matter of fact, we met when she was CMO at Polaroo, a former client of MarsBased - and, to be honest, we have never discussed this topic on this podcast. We've had our share of failed partnerships over the years because, quite frankly, we suck at partnerships. If we had met Kat before, we wouldn't have been so terrible at partnering with other companies. We discuss KPIs for the partnerships, paid vs. free partnerships, who should spearhead these initiatives, reporting, selling to enterprise, finding the right key people to sign contracts... and more! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 064 - All about becoming a UI/UX freelancer, with Fabio Basile 56:21
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We bring in one of our references in UI/UX, Fabio Basile, to discuss freelancing in this sector. About time we discussed building a portfolio (with all the restrictions we can find as an agency: unlaunched projects, NDAs, etc.), choosing the right freelancer/agency for your project, red flags in clients AND in providers and much more. Of course, we also discussed AI, because if not, we wouldn't be in 2023. Join us in this very interesting conversation, with BLUNT opinions and "ahà" moments between two non-native English speakers who could've recorded this in Italian, but it would've been awkward for most of our audience. #customerfirst Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 063 - 2022 recap + 2023 predictions 22:31
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Kicking off the new year in great fashion with a solo episode of Àlex (CEO) doing a recap of our historic 2022 and some of the landmarks we've accomplished as a company and a look into 2023, with some hints regarding what we will research as a company and new technologies we will be tinkering with. This episode is short and easy to digest, which comes in handy after two weeks of big and heavy meals. You're welcome. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 062 - Tips for agencies and contractors during economic downturns 24:52
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This week, we didn't have a guest speaker either, so we decided to record a solo episode. Àlex has addressed the team in an internal basecamp post to let us know that the company is very stable and that we're signing very long contracts with clients. That in mind, he gave us three things the company is doing to ensure more stability during this downturn of the market, where literally almost every company out there is firing employees left and right. Listen directly from Àlex what is MarsBased doing to ensure stability, because it could be applicable also to other agencies and contractors/freelancers. Also, someone tell him to stop recording episodes a few minutes before midnight. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 061 - The solitude of managers, with Xavier Noria and Pau Minoves 54:07
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One day you're a developer, like all the rest, and then you're not one of them anymore. That's what happens when you go up the management ladder in technical teams. You still want to code and be cool, but you have to be focused on business, fundraising, managing people, putting processes into place and talking to partners and the leadership team or even the board. Definitely, not what a developer has to do. In this episode, we discuss at length with Pau Minoves (ex-CTO at Typeform) and Xavier Noria (Rails Core Member) about the solitude of the managers, especially in remote environments. There's some intrinsic solitude in what was mentioned in the first two paragraphs, but throw in full-remote working environments and BOOM, the perfect equation for developing solitude and other mental issues, if not dealt with carefully. We talk about the pandemic, challenges of managing people remotely, impostor syndrome, communication styles, leadership in rough times, the importance of offsites and company retreats, and much more. Also, this is the last episode Àlex recorded with his iconic brick wall background! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 060 - Calculating and taking risks in extreme conditions, with Jonas Rinde (CEO @ Nomono) 1:00:41
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We had our friend Mark from AWS calling in from Websummit last year, we also had Jorge Jaramillo recording his podcast episode in a camper van, and now it's the time for someone to record from his car! Jonas Rinde, serial entrepreneur in the Nordic region of Europe, and current CEO of Nomono, shares with us a masterclass of calculating risks and taking decisions at critical times, mixing his experience in extreme sports and high-level management in big corporations. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 059 - Factorial, Kantox and the third wave of Barcelona startups 20:19
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Breaking news: Factorial raised 123.5MM in a series C funding round led by Atomico and Tiger Global, and Kantox has sold to BNP Paribas for 120MM. Both companies are built with Ruby on Rails, which might sound as irrelevant, but it's also great news for the technology and for its ecosystem. In this episode, Àlex rambles on for 20 minutes about how these companies are showing the potential of B2B in Barcelona and how they should spearhead the third wave of startups in the city. Àlex also talks at length about the previous two waves and how they differed from one another. Yeah, we also didn't have a speaker for this week. You guessed right! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 058 - How are we going to type text in the future? With Olivier Plante (CEO @ Fleksy) 53:41
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This episode will see us discussing text input and how to build keyboards for smartphones with Olivier Plante, CEO at Fleksy. Olivier has had a fruitful career in entrepreneurship but our paths didn't cross until some of the first Startup Grind events we organised in Barcelona, where he came and pitched his latest invention, ThingThing, a most flexible smartphone keyboard. A Swiss army knife of sorts, if you will, that integrated with other apps to manage files and other stuff within the conversation, without ever leaving the context of the app. In this conversation, Àlex and Olivier nerd out about how to get your custom keyboards into your smartphone, how they hacked iOS before the keyboard APIs were public, how Fleksy found a niche market in pharma, and how they're helping big players in the industry to detect early signs of neurological decline with their platform. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 057 - Remote worker solitude, with Nikki Parsons & Sara Ronzero 58:06
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Remote worker solitude is something that strikes within 12-18 months of working remotely. We all suffer from it yet very few speak about it publicly. As an officeless company, we have to be very aware of this, and coach people into spotting it and dealing with it correctly. That's why we have decided to normalise it, speaking about it publicly, on our blog, on our podcast, and so forth. In this occasion, we speak with two friends of the company: Nikki Parsons and Sara Ronzero. We discuss home office setup, the importance of documentation, the definition of productivity, personal schedules and mental bandwidth optimisation, how to deal with this with your partner/housemates/family and much more. Also, Sara is a strong contender for fanciest drink category on the upcoming Life on Mars awards. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
In this episode, our CEO Àlex Rodríguez Bacardit, devotes some time to answer questions from our friends from in- and outside of business, clients and other people we admire. Àlex rambles on for half an hour giving answer to the following questions: Who's the most brilliant individual you've ever worked with? What are your business weaknesses and what do you want to improve on? When are you going to launch the Startup Grind Mars chapter? What are the pros and cons of founding companies with friends? How do you establish a company culture in a remote environment and how to keep the team aligned? What drove you to start the company? What are the main excuses people have to procrastinate on launching their startup? Many thanks to Marc Collado, Josh Feldberg, Clemens from Barcinno, German from Exedra, Francisco Javier and Joan for the questions! 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 055 - TV campaigns and marketing at scale, with Carlota Pi (Co-founder @ HolaLuz) 26:17
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Back in the day, pre-pandemics and whatnot, we used to organise an annual conference called Startup Grind Tech. Oh, boy, long gone are those days. We hosted Carlota Pi, former CMO of HolaLuz, in her new role as chairwoman, to discuss their TV marketing campaign and marketing at scale. Carlota breaks down and shares all the learnings from that campaign, their revenues, their spend, how they sweated bullets when nothing happened for the first days and more. Funny story, Àlex messed up with the time scheduled for that session and cut it short, so here's a condensed version of the HolaLuz story! 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 054 - Bootstrapping an AI product in Barcelona, with Marc Assens (CTO @ Happy Scribe) 1:00:26
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We talk to Marc Assens, CTO and co-founder of Happy Scribe, an AI product from Barcelona offering real-time translations and transcripts, completely bootstrapped as a business. With Marc, we discuss both the business part of his company but also there's a lot of tech talk, regarding their choice of programming languages, how Ruby plays with machine learning engines, how they developed their own NLP algorithm, their architecture, and more. On the business side, we discuss hiring, prototyping and bootstrapping this kind of company. We love this kind of businesses and we want to showcase more of them on our show, so if you're one of them, get in touch with us! Insert funny joke here. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 053 - Techstack changes & product rewrites with Ingrid Ødegaard (ex-CTO @ Whereby) 53:36
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Appear.in was a video conference platform we started using in the early days of MarsBased, back when Google Meet Chats Hangouts, or whatever it was called back then, sucked big time, and the only alternatives were corporate platforms like WebEx and so on. We exchanged a few emails with them, from starting company to starting company, and since then we've been in touch a few times over the years. Eventually, Appear.in rebranded to Whereby and went from a fully bootstrapped company to raising funds and rewriting the entire product along with the rebranding. We talk to one of their co-founders, Ingrid Ødegaard, who was their CTO until she moved to VP Product at IndyRIOT, about the technology needed to build this product, how did their rebranding work, their techstack, how they rewrote their app from Angular to a full-fledged React one and many other angles to building a SaaS product. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 052 - Frictionless development at scale, with Pau Minoves (CTO @ Typeform) 54:22
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In this episode, we talk to Pau Minoves, CTO at Typeform, one of the longest-standing and hottest startups in Barcelona, which recently raised $135 million in Series C funding. We talk about deployments, about company culture for hiring as well as for retaining developers. Pau tells us how they spur innovation into the company, how they evaluate proposals coming bottom-up from developers and all team members, and how they go all the way to production. How they deploy as seamlessly as possible with a frictionless development environment. Typeform is a company that has undergone several changes. A few years back the two co-founders relegated themselves from their leadership positions to reallocate into product. We had the pleasure to host David Okuniev , co-founder and ex-CEO, to talk on this matter on one of our very first podcast episodes. Typeform is not the kind of company you see or hear about every day. They are pretty seclusive in what they share with the press, etc. and it’s very rare that they speak at events. Thus we are super happy that we could have Pau on our podcast, and we hope you enjoy it! 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 051 - From developer to CTO, with Miguel Andrés (CTO @ Simplr) 1:00:35
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In this week's episode, we discuss career paths for developers in the tech industry with Miguel Andrés (ex-Google, Badi, now CTO @ Simplr). If you're a developer and want to know what choices are out there, how can you choose between management, product or a purely technical progression path, this episode is for you. If you're someone looking to coach developers, this episode is for you. If you're a developer wanting to learn the differences of potential career paths between startups and corporates, this episode is for you. If you want to learn about Google's 20% rule, how to find mentors for your career, what's the role of a CTO, how to hire C-levels from bigger companies and more, this episode is for you. If you've got great taste for podcasts, this episode is for you. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 050 - Maximising the chances of a good exit, with Mike Counihan (Transcend Partners) 58:26
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Third episode talking about M&A and how to sell your business with our friend Mike Counihan, from Transcend Partners. On part 1 and part 2 , Àlex and Mike discussed the first stages of the contact with prospective buyers, when to use M&A boutiques, what's the protocol, what to say, what not to do, how to calculate your price, how and when to prepare, how to keep it from leaking to the team and more. In this occasion, they discuss the three examples of M&A we've seen at MarsBased recently with three of our clients that have exited in the last six months: Spin to Tier, ValuationMetrics to Citadel Securities, and a third client we can't disclose that sold the technology, but not the team (because we are the team that built the project). If you want to learn how to calculate your valuation, differences between outbound and inbound M&A, how to establish relationships and cool off acquisition talks with potential buyers and more, then this is your episode. Also, unless you email us telling us to stop hosting Mike, we will keep recording episodes with him. You're warned! 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 049 - Consolidation in the developer bootcamps market, with Boris Paillard (CEO @ LeWagon) 55:26
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We've been collaborating with developer bootcamps throughout the years to ensure that we contribute to the next generations of developers, which is one of our favourite ways of paying it forward. LeWagon has consistently been adamant at teaching not only one programming language but many. In fact, they know the value of learning multiple programming languages because they're developers themselves. We talk about their business model, incentives, how to tell a good bootcamp from a bad one, learning Ruby, how to teach and train new developers, bootstrapping a business, how they fundraised during the pandemic, and much more. If you love Ruby on Rails, this one is for you. If you don't love Ruby on Rails, we can still be friends. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 048 - Company culture and hiring tech talent in hyper-growth mode with Jordi Romero (CEO @ Factorial) 35:51
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We sneaked into 4YFN (4 Years From Now), the startups conference of Mobile World Congress, to host a Startup Grind event - an event within a bigger event. Factorial acquired Codegram, a Rails consultancy we respect a lot, in December 2019, so this is one of the topics we cover in this interview, and how organic vs. inorganic growth are working out for them, how they make their company culture permeate the lower ranks of the company and how they create new leaders and managers internationally in the context of hyper growth. It's a shorter episode because we were only given 30 minutes at the conference. We're too much to handle, we guess. And no. Àlex and Jordi didn't coordinate to have the same boots on the same day. You'll have to check the video to see this. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 047 - Building the world's largest community of entrepreneurs, with Francisco Cruz 48:37
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BOOM! the audio intros and outros are gone! We keep improving and iterating this podcast thanks to your feedback, making it a little bit better every day. In this occasion, we talk to the man, the myth, the legend, mr. Francisco Cruz, who spearheaded the community growth of Startup Grind globally, since their very first days to well over 300 chapters worldwide. Nowadays, he works at Notion, but that's not very relevant because we miss him at Startup Grind. At MarsBased, we have been organising the Startup Grind chapter of Barcelona since we founded the company, in early 2014, and continue to do so eight years after, without ever having skipped a single month. Month in, month out, we are hosting events with the most relevant entrepreneurs and investors around. Back to topic: with Francisco, Àlex discusses community building, cohorts of new applicants, bootstrapping an initiative like this, values-driven organisations, hosting events and conferences, cultural differences and they walk down nostalgia lane, hand in hand, reminiscing about days gone by. If you're curating a community and are building tools to nurture it, either with code or no code, this episode is for you! 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/¡ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 046 - The secret sauce of newsletters, with Jessica Ford (Startup Digest) 54:48
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We have been curating the weekly newsletter of Startup Digest Barcelona since 2016 at MarsBased. Startup Digest contains a curated list of the best events in every city and we send it every Monday. We hosted Jessica Ford, their Director, to speak about the early years of Startup Digest, how they bootstrapped the project, how they built a bespoke platform and how they eventually migrated to Revue most recently. Also, and most importantly, we also cover the Techstars acquisition of the project. We talk a lot about newsletters, which is something we had never covered in our almost 100 episodes of both feeds of Life on Mars, and they're still VERY relevant in 2022. In fact, they keep evolving with the edition of dynamic elements, the new approach of certain innovative email clients like Superhuman, Spark and others. We also talk about the role of newsletters and established brands in startup ecosystems to build community like Startup Digest, Startup Grind, FuckUp Nights, TEDx and other brands available for entrepreneurs out there and how sometimes these brands will work better than your own ideas. Because, let's face it, your ideas are not that great, Jim. Let's face it. It's time to talk about that. We also noticed that every paragraph in this description starts with "we". What a great way to talk about community, focusing always on the "we". 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 045 - Async & full-remote work challenges, with Amir Salihefendic (CEO & Founder @ Doist) 1:03:20
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OK - this one is a BANGER. It's got everything we like: async work, remote, hard opinions on corporates and VC-backed businesses, disruptive management styles, calendar & meetings management, how to grow company culture in fully-distributed teams and lots, lots of product. Amir has been spearheading Doist, the remote company behind Todoist and Twist, two tools that every remote company - mostly on the async side - should implement, for many years. He's become a fundamental thought leader on Twitter and on podcasts and events to talk about what we cover in this episode. At MarsBased, we truly look up to this company and we're so thankful for all the learnings they've shared on their blog throughout the years. Learn from Amir and Àlex, in a conversation where the models of Doist and MarsBased are confronted and compared in areas like how to manage junior personnel, how do our employees report to C-levels, how we do our one-on-ones with the team and much more. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 044 - No-code as a solution to the global shortage of developers, with Nile Frater (NoCode.tech) 1:01:36
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We discussed no-code one year ago with Ben Tossell, from Makerpad, a few weeks before he sold his company to Zapier, in what would become the first Zapier acquisition ever. One year later, we decided to bring an expert in the subject, Nile Frater (Director @ NoCode.Tech) to bring us an update on the state-of-the-art of the no-code/low-code/less-code/wtf-code industry. We discuss at length the myths and legends of no-code and the conversation turns into a career plan for non-technical people, to repurpose themselves into pseudo-technical profiles who can build software, thanks to the progress of no-code tools. Also, we discuss how big corporations can build teams of no-code people to replace the need for engineers for everything. Sometimes, some automations and a landing page will do, and you can do that by combining Typeform, SquareSpace, Stripe and Zapier, for instance. We discuss this, and much more, with Nile, who comes all the way from Scotland and now resides in Barcelona, but we'll discuss weather on another episode! 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 043 - Interview with Àlex at IndieHackers BCN 45:28
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Hope y'all are having a very restful winter break wherever you are in the universe! We're kicking off the year with our chin up and a very positive attitude to bring you the best content for this podcast, and we're also super thankful for your following and support throughout this year and a half of episodes! In this occasion, we bring you an interview with our CEO Àlex, from late 2019, when he was interviewed at IndieHackers BCN to talk about bootstrapping businesses, indie development, B2B sales, being an officeless company and how to hire and nurture less senior talent in an all-remote environment, and the challenges we faced as a company back then. We also delved into what was our product, at the time, a project that never saw the light of day - but we won't spoil you why. Àlex also went over his relationship with Startup Grind and how this was combined with MarsBased in the first years of the company, and how he sold the idea to his two co-founders. Àlex is also the kind of person who writes in third person when speaking about himself, like right now - but he's not a bad person. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 042 - Company update, December 2021 24:20
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Our CEO apologises publicly for the interruption of the programming of this podcast. We've gone through very busy six months, culminating with lots of launches of big projects and a major acquisition of one of our most important clients - just to name a couple of events. Àlex rambles on for half an hour about these past events and how we've dealt with them, how this has affected team morale, what things have we stopped doing and other subjects like the changes in the jobs market (The Great Resignation), how boutique devs will struggle in the next years and how difficult it is to work with big corporations as a small company. All the above derived in a blunt conclusion: we need to raise our prices, so if you're reading this and want to work with us next year (not for us, as Àlex wrongly speaks during his rambling), it's a good time to talk! 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 041 - Community is f***ing hard, with Mark Birch (AWS) 57:14
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Community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community community is all we see/hear and talk about nowadays. Everyone has an opinion on it but, truth be told, most people don't know jack about it. That's why we brought in Mark Birch, from AWS, to discuss with our CEO Àlex what is community, why is it that fucking hard, and who can and who cannot do community. Let's dispell myths, drop some f-bombs and hard truths about community building, and most importantly, why most corporates will never understand the underlying truths of community. If you want to build community around your project and/or have first-hand experience doing it and know the real pains: empty events, plateau in growth, lack of motivation, other projects sucking all your energy, toxic people in your events and whatnot, then this episode is for you. This episode is also for you if you want to be the person in your group of friends listening to the most interesting podcast out there. Your choice. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 040 - Growth & ethics in marketing with Thomas Petit 1:11:30
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We start this episode very well by stating that marketers ruin everything, so we don't expect to make a lot of friends with this episode - at least in the marketing industry. That's why we invited marketing & growth expert Thomas Petit to discuss ethics in product, marketing and growth because we really like his own perspective as an opinionated expert in those fields. We discuss the incentives of marketers and the philosophy of growth, especially that of VC- backed businesses and how that intersects with UX and technology. More specifically, we drill down into some of the most used dark patterns in marketing nowadays and who are the people using them and the reasons for it. If you're addicted to the dopamine kick of seeing interactions on your social media profiles, or you're getting tired of seeing the same tone, messages and tricks in each and every app you're using, you should be listening to this episode. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 039 - Facebook is down! What to do when my platform goes down? 54:42
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For six hours, Facebook and some related services, like Whatsapp and Instagram, disconnected themselves off the internet. The whole world turned to Twitter and to other similar services, taking them down too because of the spikes in unexpected connections, all the while they were overloading the Facebook servers with the incessant F5s from anxious people, trying to connect like crazy to Zuck's empire. We brought two friends of the company to discuss this piece of news on an impromptu call: Jordi Miró (CTO @ TheHotelsNetwork) & Victor Castell (Job&Talent). In this conversation, we discussed what to do when an outage like this happens to your company: what kind of team to assemble, what to document, how to coordinate, what to announce externally and internally, how to do a proper post-mortem and more. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 038 - Hiring and managing developers, with Xavier Redó (MarsBased) & Laura González (Schibsted) 43:45
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One more episode remembering conversations from other events to kick off the new season of Life on Mars. We're bringing back the panel we hosted on our Startup Grind Tech 2019 Conference with our CTO & Co-founder Xavier Redó, and Laura González, from Schibsted, where they discussed hiring and managing developers, comparing the methods and workflows of a huge corporate like Schibsted with ours, at MarsBased. Huge congrats if you make it past Àlex's longest intro ever. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 037 - New season of Life on Mars! 31:43
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In this episode, our CEO Àlex talks at length about the new season of Life on Mars and all the changes that come with it. It is a symbolic change, not a full season change, so you won't see a different episode numbering. Instead, this is what we will change: More diverse formats Content linked to current events & news More and stronger opinions More talking about what we do instead of just listening to other companies Àlex goes on talking about what's happened during the summer of 2021 to the MarsBased spaceship, detailing team changes, operations complications, a couple of clients selling their companies, projects starting/finishing, and whatnot. You will see more changes coming up on our social media, next episodes and our blog, too. It might as well be that he recorded this episode because he didn't have anything prepared after the holidays break. Everything is possible. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 036 - Hiring and growing an AI team in Barcelona, with Elisenda Bou (CTO @ Vilynx) 52:23
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For this last summer edition of Life on Mars, we're going all the way back to October 2018, when we hosted Elisenda Bou (CTO & Co-founder of Vilynx) at Startup Grind Barcelona. We usually don't host CTOs nor too technical people at Startup Grind, but Elisenda is not only a kickass CTO but also one of the co-founder of one of the most innovative startups in Barcelona. Recently, Apple has acquired the company, but at the time, they were hitting scale-up phase. Vilynx is a self-learning platform that categorises video for some of the most innovative companies in the planet, all developed from Barcelona. In this fireside chat, Elisenda and Àlex nerd out on how to hire developers, how to structure teams, how to promote senior staff and delegate (spoiler: she doesn't/didn't delegate), where do they find Python/AI talent, and how to and not to micromanage people, among other topics. Good acquisition, Tim Apple 👏 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 035 - Choosing technologies and technical co-founders, with Dorion Carroll (CTO/CIO @ Zynga) 57:07
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We're repurposing an old (but still rings true today!) fireside chat we hosted at IronHack Barcelona in March 2017 with our good friend Dorion Carroll. Dorion had just quit his role as CTO/CIO at Zynga and was about to join Amazon as VP of Customer Engagement Technologies. All the while, he spent some time travelling, and visited us in Barcelona. Actually, you have heard Dorion before in this podcast, in episode #7 How to keep the house clean: sunsetting legacy systems and tech hygiene . The audio recording is pretty terrible - our sincere apologies for that - but the content is very good and we think that every aspiring entrepreneur should listen to this conversation where the following topics are discussed: Misconceptions and myths in the tech industry Companies vs. products vs. features How to pick technologies for new projects How to find a technical co-founder or CTO How to hire developers Current technologies vs. more established programming languages How to communicate the cost of tech to non-technical business partners And more! Also, you can enjoy Dorion's infinite tech wisdom and Àlex's failed attempts at standup comedy throughout the course of this fireside chat. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 034 - Interview with Àlex at itnig! 17:46
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For this episode, we'd like to share a small interview with Àlex, our CEO, at an investors pitch event hosted by our friends at itnig . This time around, Àlex is the guest, while Bernat Farrero (Co-founder of itnig), interviewed him in the middle of the pitching event with startups for the Itnig Fund One, where Àlex is a partner (for the full disclosure). Bernat improvised a fireside chat with Àlex to talk about his multiple initiatives, covering: How we work at MarsBased Why we have ARR as a services-based company Economics of a company like MarsBased What is Startup Grind Barcelona and how it is managed from MarsBased Why haven't we gone into product Why we don't have churn either in clients or employees Àlex's adventures in angel investing If you want to see Àlex sweating bullets when asked about financials*, you ought to see this episode. * Thank god we've got Jordi to make sure that the company is financially viable. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 033 - How tech can prevent sexual harassment at work, with Eleanor Manley (CTO @ Metta Space) 48:36
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Studies show that over 50% of people have experienced sexual harassment at work, and even a bigger amount of people have witnessed it. We can't operate in business without acknowledging this and doing our small contribution to addressing this situation, irrespective of our team size. That's why we decided to bring on Eleanor Manley, CTO and co-founder of Metta Space, a deeptech company with the goal to completely eradicate sexual harassment at work. They do so using NLP (Natural Language Processing) and big data. We discussed how sexual harassment happens at work and the cultural differences between countries and cultural backgrounds, and also how being non-native in a given language brings people to pick the wrong words and how this can be solved with technology. From the technology standpoint, we cover their techstack, how they are training and cleaning their dataset (trained with Reddit data 😱), NLP, Python, text and chat processing and moderation and censorship in technology. Watch Àlex in full serious mode, tip-toeing on very muddy waters and being very concious about his word choice to avoid getting into trouble! 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 032 - Building a CMS from scratch, with Didier Lafforgue (LocomotiveCMS) 1:03:12
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We had the pleasure of hosting Didier Lafforgue, creator of LocomotiveCMS and CEO of the development agency NoCoffee. In 2016, we compared all the Ruby on Rails-powered CMS systems out there to pick one with which to build sites for less tech-savvy clients who wanted an alternative to Wordpress. We picked LocomotiveCMS, and we have been using it ever since to build any size of projects, like the one we did for Startup Genome . We talk for an hour with Didier about the following topics: Why he decided to build another CMS when there were a lot of them already. How to balance product vs. services. Why he picked its techstack (Ruby on Rails + Liquid). How to create a product roadmap. Building first, finding clients later. Bootstrapping a tech product. How to balance client requests vs. gut feeling. His vision for the CMS market. Comparison with Wordpress. Fuckups and lessons learnt running this project. These topics, saltpeppered with our seasoned Catalan and French accents, in a heartfelt episode that will satisfy both techies and product people. It might also upset Wordpress lovers, but to be honest, who cares. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 031 - Seven years of MarsBased - Q&A with the founders 54:29
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We wanted to celebrate our seven years as a company with a very special episode. Seven freaking years, already. We decided to take questions from the community, our closest friends and colleagues from the industry. The response was overwhelming, and we ended up with so many questions that we decided we're going to record an episode of Q&A with the founders every few months. In this first episode, we talk at length about our origins as a company, how we came to get the Startup Grind chapter, how we picked our technologies at the very beginning and how we see the future for all of them (more specifically for Ruby) and we also share a lot of anecdotes and lore of the company. You can't miss it! We recorded this episode in both English and Spanish, but in the English version you won't find any catalanadas from Xavi. You'll have to wait for the Spanish version for that! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 030 - Dissecting TwilioQuest (product, tech & community), with Chiara Massironi and Kevin Whinnery 55:52
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Pixel art, dial-up modem sounds, 8-bit fantasy, RPG-like environments and tasks, retro music and HUGE loads of nostalgia. Does this sound appealing? This is what the folks at Twilio used to build their learning game TwilioQuest. TwilioQuest is a platform to learn how to code in PHP, Python and JavaScript using a videogame interface and dynamics. It's one of the many ways Twilio likes to invest in the new generations of developers and to give back to the community. We hosted two of their main people, Kevin Whinnery, its original creator and Lead Developer, and Chiara Massironi, in charge of Community and Developer Education, to discuss the whole product in a 360 examination: initial concept, pivoting, roadmap, techstack, features, marketing plan, community building, fuckups and much much more! Join us for an exquisite blend of programming-nerdiness and generational dissection of references, habits and interesting demographics for marketing purposes. Also, this is the episode in which Chiara and Àlex come out publicly as huge Pokémon fans, so it's definitely one to listen to! 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 029 - How to get into angel investing, with Liz Dunn Carroll 56:24
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Liz Dunn Carroll has spent big part of her life working in technology corporations and high-growth startups in Silicon Valley, like Technorati, Pandora or Verizon on the Product and Innovation areas. Liz took up Angel investing a few years ago, and coming from a Product profile helped her to spot good deals among all the Silicon Valley bullshit (in her own words). In more than one occasion throughout her career, she's worked in products that were too early for the market, so this helped her to hone her skills as an angel investor and futurist. We go over her endeavour as an angel investor, what kind of books she read to get into this world, what kind of events she attended, how she fought the gatekeeping in this industry, what kind of deals she does, what is an angel syndicate, what is the impostor syndrome, how to get dealflow and more. There's a lot of opacity in the investing sector, so we did our best to share everything we know, and a lot of the things we don't know. In fact, we share a lot of things, because besides having had a parallel career in angel investing, both Liz and me, Àlex, like to speak a lot . Also, during the conversation, we comment on this article and how VC is forcing us to reshape capitalism because it's breaking society: https://www.newyorker.com/magazine/2020/11/30/how-venture-capitalists-are-deforming-capitalism For the full disclosure, this episode doesn't constitute investment advice and we strongly discourage you from listening to people like us if you want to be right in life. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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1 028 - Data at scale, with Jorge Gómez Sancha (Co-founder of TinyBird) 1:01:56
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Data, data, data and data. Millions of companies are generating more and more data every day, while others are focused on treating it or storing it. And while, generally speaking, dealing with data at scale sounds like something slow and sluggish, TinyBird is here to change the rules of the game. We hosted Jorge Gómez Sancha, one of the co-founders of TinyBird, a platform providing blazingly-fast access to large amounts of data to help your company scale on this side of business. This is a great conversation about the meat and potatoes of building such a technical platform. We talk about latency in business intelligence platforms, their tech-stack and how they decided the technologies and frameworks to use, deciding product features, storing and ingesting data at scale, taking decisions based on speed outcomes, going back to coding after many years without doing it, Rails/Python/Kafka/PostgreSQL/etc. and much more. Join us on this long session of nerding out around all kinds of data between two CEOs highly nostalgic of their past times being developers. 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/ Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…
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