Winning at Selling | Sales Leadership, Training and Development by Scott "The Professor"- Plum and Bill Hellkamp
Mar 2023 - Guest: Corky Hall – Aligning Sales with the Brand
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What has the biggest influence on your decision to purchase an item? Is it the price, availability, scarcity, or the brand? If it’s the brand, how can salespeople be effective - or are they really needed?
No, this is not a doomsday warning, but it may help you stay alive as Bill and I welcome marketing expert, Corky Hall to discuss the importance of Aligning Sales with the Brand on episode 554 of the Winning at Selling Podcast.