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#28: Branding Expert Danny Matthews – How to build a seaweed startup brand, avoid common pitfalls, understand the neuroscience of buying decisions, find Problem-Solution fit and craft the right story.
Manage episode 429131238 series 3567398
Kandungan disediakan oleh Fed DeGobbi. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Fed DeGobbi atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Danny Matthews is a branding expert with a big vision to solve the world’s biggest problems with creative design and brand strategy. Among his accolades he has been featured in the Huffington Post, BBC Radio, the FSB’s First Voice and has shared a stage with Facebook and Google. In 2019, Danny founded Short Story Ventures, a Venture Studio that helps early-stage founders build a fundable startup brand, gain traction and get to market successfully.
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Timestamps:
00:00:00 - Intro
00:01:11 - Setting the Scene: Building a Fundable Brand
00:01:26 - What is a Fundable Brand?
00:03:00 - Key Considerations in Setting Up a Brand
00:04:00 - The Concept of Pitching
00:05:00 - Effective Networking Pitches
00:08:00 - Example of an Introductory Pitch
00:10:00 - The BIO Framework: Brand, Investor, Origin Story
00:12:00 - Crafting an Investor Story
00:13:00 - Crafting a Brand Story
00:14:00 - Neuroscience of Buying Decisions
00:17:00 - Common Pitfalls in Building a Brand
00:19:00 - Importance of Obsessing Over the Problem
00:21:00 - Problem-Solution Fit vs. Product-Market Fit
00:23:00 - Traction: Data Plus a Promise
00:24:00 - Guidelines for Crafting the Right Story
00:26:00 - Storytelling Framework: Hero, Problem, Guide
00:28:00 - Real-Life Example: Cold Water Thermometer
00:31:00 - Role of Sustainability in Product Development
00:33:00 - Insights from the Mushroom Industry
00:36:00 - Tactical Advice for Brand Building
00:38:00 - Closing Remarks and Contact Information
Useful Links:
Danny Matthews on LinkedIn, Instagram and Twitter
Short Story Venture: Website
Get in touch Inside Seaweed's host Fed DeGobbi on LinkedIn, Twitter, Instagram or by emailing him directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!
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