53: Getting Executive Buy-in On Partnerships - Josh Baumrind

Howdy Partners

Building a strong partnership program starts by getting buy-in from the C-suite. Today on the Howdy Partners podcast, Josh Baumrind joins Will Taylor and Tom Burgess to talk about how to do that. They dive into the common misconceptions about partnerships and the challenges faced when approaching executive teams.
Josh focuses on the importance of data and root cause analysis. He encourages partner teams to think long-term and keep the customer top of mind. For Josh, partnerships are all about delivering predictable revenue and setting the flywheel in motion.
00:00 Intro
03:04 What do most executives get wrong about partnerships?
04:58 Partnerships need to help product designers go to market
07:14 What do partner pros get wrong?
07:53 Root cause analysis
08:50 What metrics should partners be tracking?
10:01 You've got to build a good partner foundation
11:17 The most important KPIs for partners
12:07 The importance of partner attach
12:43 Make sure to prepare your partnership data
13:41 Look at NPS scores
17:21 Stop thinking short-term
17:45 Get the flywheel in motion
18:11 Deliver mutual value to the customer
19:33 Predictable revenue stream
21:09 Number one takeaway: track your metrics