Podcast terbaik Howdy Partners (2024)

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Episode 76: Collaborative Power: Driving Success with Internal and External Enablement with Marco De Paulis 38:17

5M ago38:17

38:17

Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value. The discussion also covers compensation and incentives for partner professionals. Key takeaway: prioriti…

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Episode 75: Prioritizing Operations or Relationships? Striking the Balance in Partnerships with Coriena Hipple Merejo 31:48

5M ago31:48

31:48

Will and Coriena talk about balancing relationship-building and operations to generate revenue. Coriena shares her experience in managing relationships and operations, emphasizing clear communication and active listening. She highlights a transition program that improved retention and call center efficiency. They also discuss supporting partner man…

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Episode 74: Reactive Partner Marketers Are Salary Wasted - Jessica Fewless 30:03

6M ago30:03

30:03

Jessica Fewless, Director of Partnerships and Growth Marketing at Inverta, joins the podcast to discuss Nearbound ABM (Account-Based Marketing), the challenges and misconceptions surrounding partner marketing, the importance of integrating partner data into marketing strategies, and the need for a proactive and strategic approach to partner marketi…

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Episode 73: The Modern Interconnectedness of Brand, Employee Advocacy, and Ecosystems - Ed Ceballos 42:49

6M ago42:49

42:49

Ed Ceballos joins Will and Tom to discuss the evolving landscape of brand partnerships. They explore blending personal and professional lives, social media's influence, and leveraging networks to build trust. Ceballos highlights understanding consumer motivations, personalized strategies, the role of referral programs, and embedding partnerships in…

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Episode 72: Psychology of team-wide buy in - The Answer to Partner Program Success with Maurits Pieper 28:50

7M ago28:50

28:50

Maurits Pieper shares his experience in building a successful partner program at Dixie. He discusses the importance of buy-in from different departments and the impact of incentivizing reps to work with partners. Moritz also emphasizes the need to track partner influence and not just source revenue. He advises partner professionals to be selective …

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Episode 71: Natasha Walstra on Increasing Luck Surface Area in Business 32:08

7M ago32:08

32:08

Natasha Walstra discusses the connection between Nearbound and personal branding. She shares her experience starting her own business and helping leaders and sales professionals leverage personal branding to drive sales. Natasha highlights the challenges of personal branding, particularly the mindset shift required to put oneself out there. She als…

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Episode 70: Generating $5 Million Through Partnerships with Pedro Mattos 27:30

8M ago27:30

27:30

Will and Tom interview Pedro Mattos from selfpublishing.com about the power of partnerships in solving business problems. Pedro shares his hot take on why not using partners to solve top business problems is comical. He discusses the barriers and disconnect that business owners often have when it comes to partnerships. Pedro then shares his own suc…

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Episode 69: Why Fractional Partner Management? - with Pat Ferdig 27:24

8M ago27:24

27:24

Tom and Will are joined by Pat Ferdig to discuss fractional partner management and its connection to nearbound execution. Pat shares his extensive partnership experience and explains why more companies are considering fractional partner management. He highlights the challenges organizations face when managing partnerships and the importance of focu…

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Episode 68: Automating Revenue Generating Partnerships with Rob Rebholz 30:08

9M ago30:08

30:08

In this episode of the Howdy Partners Podcast, host Will engages with Rob Rebholz, the founder of Superglue, to explore leveraging automation to drive revenue in partnerships. Rob shares insights from his experience in building partner ecosystems and emphasizes the importance of treating partnerships as a science rather than just an art. They discu…

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Episode 67: Sales Insights Unleashed with Jakub Hon 32:12

9M ago32:12

32:12

Summary In this episode, Will is joined by Jakub Hon from SalesDoc to discuss the changing trends in the sales landscape and the rise of Nearbound strategy. They explore the importance of building trust and relationships in sales and how influencer marketing can be a powerful tool. They also discuss the future of sales in 2024 and the role of partn…

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66 - Pipeline Paradigms - Unveiling Event Marketing Mastery with Justin Zimmerman, Will Taylor, and Tom Burgess 28:52

10M ago28:52

28:52

Summary In this episode, Justin Zimmerman discusses the philosophy and outcomes of driving pipeline with partners through events. He emphasizes the importance of aligning marketing and sales, as well as the need for personalized and segmented outreach. Justin also highlights the missteps and solutions in event marketing, such as the gap between reg…

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65 - Partnership Mastery: Building Success with Video Strategies - Bethany Stachenfeld 31:03

10M ago31:03

31:03

Summary In this episode, Bethany, the co-founder and CEO of Sendspark, shares her experience of building a partner program with video for video. She highlights the benefits of partnerships as a cost-effective way to grow a startup and explains how partnerships have influenced their product decisions. Bethany emphasizes the importance of setting cle…

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64 - Unlocking Success in Channel Partnerships - Rob Sale 43:12

11M ago43:12

43:12

Rob Sale joins the Howdy Partners podcast to discuss the importance of trust in partnerships and the shift towards value-oriented partnerships. He highlights the need for SaaS companies to integrate partners into their customer success strategies and emphasizes the role of agencies in driving growth and customer satisfaction. Rob also shares insigh…

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63 - Unveiling the Playbook for GTM Success - Matt Dornfeld 29:34

11M ago29:34

29:34

Matt Dornfeld shares his insights on the step-by-step process for GTM (Go-To-Market) success. He emphasizes the importance of thorough preparation and planning, starting with an executive summary that involves all relevant stakeholders. Matt discusses the significance of building strong relationships with partners and understanding their value prop…

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62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse 54:15

11M ago54:15

54:15

Isaac Morehouse and Will Taylor reflect on the year 2023 and the impact of partnerships in the world of nearbound marketing. Will highlights the importance of partnerships in the buyer's journey and introduces the concept of the bow tie model, which maps out the stages of the buyer's journey and identifies the best types of partners for each stage.…

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61 - The Bow Tie Effect: How Partnerships Can Drive Customer Advocacy - Will Taylor 29:54

12M ago29:54

29:54

Will Taylor introduces the concept of the "bow tie effect.” It focuses on maximizing the value of partnerships throughout the entire buyer's journey. He explains that partnerships should not be limited to pipeline generation and revenue, but should also aim to create brand ambassadors and advocates. Will discusses how including partners at every st…

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60: Navigating Partnerships in 2023 and Planning for 2024 - Will Taylor, Ben Wright 22:27

1y ago22:27

22:27

Will Taylor and Ben Wright discuss the challenges and opportunities in the partnership landscape for 2023 and beyond. They reflect on the unique challenges faced by businesses in 2023, including the lingering effects of the COVID-19 pandemic, high inflation rates, and changes in VC investment. They emphasize the importance of partnerships as a grow…

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59: The Secret to Building a Successful Partnership Strategy - Katie Landaal 28:45

1y ago28:45

28:45

Katie Landaal of ZoomInfo joins Will Taylor and Tom Burgess to discuss the importance of partnerships as a main pillar of a business strategy. She emphasizes the need for partnerships to be included in the overall strategy and not treated as an afterthought. Katie highlights the role of the CFO in providing buy-in and financial support for partners…

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58: Navigating Big-Fish Small-Fish Partnerships - Juraj Pal 23:12

1y ago23:12

23:12

Juraj Pal, a former employee of Slido and Cisco, shares his experience in navigating partnerships as a small fish in a big pod. He emphasizes the importance of aligning partnerships with long-term product strategies and not forcing partnerships for the sake of a big name. He also highlights the value of building relationships and embedding partners…

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57: Managing Chaos in Partnership Programs - Negar Nikaeein 22:10

1y ago22:10

22:10

Time management is critical when it comes to managing multiple partnerships. In this episode of the Howdy Partners podcast, Negar Nikaeein joins Will Taylor to discuss time management for partner professionals. They explore strategies and best practices for setting priorities, organizing tasks, and driving revenue in partner programs. And Negar sha…

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56: Unleashing Partner Tech- Greg Portnoy 39:40

1y ago39:40

39:40

It’s time to level up, partner pros! Greg Portnoy brings the heat to today’s episode. Greg says partner pros need to stop complaining and start adding value. It doesn’t do any good for partner pros to complain about lack of funding. Greg emphasizes that partner pros need to start tracking metrics that matter. Instead of whining about how partnershi…

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55: Taking an Entrepreneurial Approach to Partnerships - Dorian Kominek 27:04

1y ago27:04

27:04

How do you optimize your partner program to achieve new heights in Q4 and beyond? Dorian Kominek joins the show to share insights from her research about the importance of an entrepreneurial mindset in partnerships. Dorian has studied entrepreneurship and partnerships and has some gems to share. She talks about how building and scaling partnerships…

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54: Using AI to Drive Partnerships - Jessica Baker 25:38

1y ago25:38

25:38

Can AI help partners grow and scale partnerships? Jessica Baker, Chief Program Officer for AchieveUnite, thinks so. Jessica says that AI can help hypercustomize partner relationships at scale. She says AI will help get more done—faster and at higher quality. Jessica, Will, and Ben discuss the key benefits of AI, including hyper-relevant partner mar…

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53: Getting Executive Buy-in On Partnerships - Josh Baumrind 21:52

1y ago21:52

21:52

Building a strong partnership program starts by getting buy-in from the C-suite. Today on the Howdy Partners podcast, Josh Baumrind joins Will Taylor and Tom Burgess to talk about how to do that. They dive into the common misconceptions about partnerships and the challenges faced when approaching executive teams. Josh focuses on the importance of d…

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52: Building a Program with no Budget or Tools with Matt Dornfeld 29:47

1y ago29:47

29:47

Matt Dornfeld, Senior Director and Head of Global Partnerships at Feedonomics, joins Will Taylor on the Howdy Partners podcast to talk about the importance of building solid relationships for strong partnerships. Matt emphasizes that relationships are the main driver to creating meaningful partnerships. Matt says that building partnerships doesn’t …

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Episode 51: Unique Relationship Building Tactics for Strategic Partnerships | Chad Oda 30:11

1y ago30:11

30:11

Chad Oda is a conversational AI and workflow automation consultant. Previously, he was the CEO & Head of Consulting at Chat Mode. He joins the show to discuss how he built Chat Mode’s partnership with Microsoft using various methods, including podcasting, LinkedIn, and building relationships with product managers. Chad gives tips for succeeding in …

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Episode 50: Nearbound Motions for Strategic Tech Partners | Scott Hanrahan 29:40

1y ago29:40

29:40

Scott Hanrahan, VP of Global Partnerships at Rivery, joins the show to discuss strategic partnerships. Scott shares what he learned during his time at Keyrus, where he helped with sales and partnerships. Scott discusses his partnerships philosophy, which is to have: “no ego and lots of hustle.” Scott explains one way this translates to tactical act…

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Episode 49: Placing Customers Front and Center Through a Partnerships Lens | Sunir Shah 29:02

1+ y ago29:02

29:02

Sunir Shah, CEO of AppBind, shares his perspective on how partnerships work should be organized within companies. Sunir is a proponent of Nearbound and advocates that partnerships should be a strategy deployed by GTM teams rather than a department that may end up siloed from the rest of the business. Sunir’s background in customer experience inform…

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Episode 48: First 8 Months as a Channel Account Manager: The Debrief 28:09

1+ y ago28:09

28:09

In this episode, Tom and Will unpack Tom’s past 8 months as a channel account manager for SaaS Labs. Tom shares what he’s learned through various phases on the job. He shares how he evaluates what is and isn’t working, understanding his own and his team’s capacity, developing a swipe file of ideas, and more. Tom shares what his focuses will be goin…

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Episode 47: Processes Around Intro, Influence, and Intel 28:29

1+ y ago28:29

28:29

Tom and Will discuss how to enable revenue through partners. They break down why partner managers should care about Nearbound and how to secure internal and partner buy-in. They discuss how partner managers can create processes to make it easy for AE’s to request intro’s, influence, and intel from partners. They also talk about how to keep things i…

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Episode 46: Driving Revenue Together | Tom Slocum 32:14

1+ y ago32:14

32:14

Tom Slocum, Founder and CEO of The SD Lab, joins the show to discuss how sellers can move to a proactive mindset and take advantage of partner plays to increase sales. He discusses the current state of selling and why cold outreach is performing worse and worse. He shares examples of how the best sellers he’s seen have used partnerships to out-perf…

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Episode 45: Building Blocks of Your Partnerships Career | Alicia Gan 27:15

1+ y ago27:15

27:15

Alicia Gan, Partnerships Manager at AfterSell, shares tips for building a strong partnerships career. She unpacks the agency partner program she’s building at AfterSell, how she’s leveraging Twitter to find potential partners, and how to bring energy and focus each day as a partner professional. Alicia, Tom, and Will also discuss co-marketing, how …

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Episode 44: Setting Up Your Affiliate Program for Success | Paddy McGill 29:06

1+ y ago29:06

29:06

Paddy McGill, Founder of PartnerPixel, discusses how to build a successful affiliate marketing program. He shares tactical tips regarding how to decide if an affiliate program is right for your brand, first steps to setting one up, and things along the way you must avoid to protect your brand. Check Paddy out on LinkedIn: https://www.linkedin.com/i…

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Episode 43: Approaching Strategic Partnerships | Alyshah Walji 23:27

1+ y ago23:27

23:27

Alyshah Walji, Director of Partnerships at Vividly discusses how he navigates strategic partnerships. Alyshah, Will, and Tom compare and contrast strategic partnerships from other partnership types (like agency). They dive into the mindset it takes to succeed when responsible for strategic partnerships.…

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Episode 42: Success or Sales? Making Your First Partner Hire 24:10

1+ y ago24:10

24:10

Will and Ben discuss whether it’s better to hire someone with sales experience or with customer success experience as your first ever partner hire. At first, Will argues that sales experience would be more relevant, opposing Ben’s support for customer success. Will is slowly persuaded by Ben to join the customer success side, as Ben highlights that…

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Episode 41: Key Tips for Leveraging Influencers 25:42

1+ y ago25:42

25:42

Will and Ben discuss how influencers can create trust around brands and impact buying processes. They unpack how influence plays into the nearbound motion along with intel and introductions. They talk through the process of working with influencers, from compensation structures to attribution conversations to comparing the costs of working with inf…

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Episode 40: Strengthening The Foundation | KaraLynn Lewis 26:39

1+ y ago26:39

26:39

Partnerships Expert KaraLynn Lewis discusses securing internal buy-in and building out a partnerships program. She shares about how to build structure and clarity and nurture relationships, as well as what tools she would use (if any) at the beginning stages of a partner program. She also talks about questions she would use to understand the needs …

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Episode 39: Incentivization: Business and Employee Needs 25:21

1+ y ago25:21

25:21

Will and Tom discuss incentivization structures. They weigh different paths, discussing how to meet the monetary needs of the business and the monetary and emotional needs of employees. They discuss how to figure out which structure best fits your needs, highlighting different forms of gamification, discussing how to uncover key micro-actions, prod…

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Episode 38: The 80/20 Rule - Balancing Revenue & Influence 26:05

1+ y ago26:05

26:05

Will and Tom discuss how to apply the 80/20 to your day to day work in partnerships. Will argues against its usefulness as a framework for thinking about partners, saying it confuses people and doesn’t convey enough nuance because it’s such a general rule. Tom makes points to Will’s argument while backing the 80/20 rule. Tom argues for its use as a…

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Episode 37: Conference Strategy | Jason Ashman 20:36

1+ y ago20:36

20:36

Jason Ashman, Senior Director of Strategic Alliances & Partnerships at SaaS Labs, shares his conference strategy as a partner leader. The group discusses the advantages of being transparent when planning conference attendance and how to optimize ROI in different circumstances. Jason shares his playbook for what to do before, during, and after confe…

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Episode 36: Nearbound | Jason Yarborough 17:46

1+ y ago17:46

17:46

Jason Yarborough, Head of Partner Accounts at Reveal, joins Will and Tom to discuss nearbound - what it is and how you can use it to accelerate partnership programs.Oleh Howdy Partners

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Episode 35: Productive Partner Recruitment | Bart van Zantvoort 23:27

1+ y ago23:27

23:27

Bart van Zantvoort, Business Development Manager at Channext, joins the show today to talk productive partner recruitment. Channext helps you run and track partner enablement, marketing, and sales. Bart shares strategies for marketing with your partners on LinkedIn and activating partnerships successfully.…

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Episode 34: Realistic Priority Setting | Chris Lavoie 29:14

1+ y ago29:14

29:14

Chris Lavoie, Director of Strategic Partnerships at Arrive, joins the show to discuss his outlook on partnerships strategy. “A lot of partner leaders are lazy in their assessment of who is a priority,” claims Chris. Partner leaders need to be honest about their own team’s capabilities. “They look too much at the total addressable market and not eno…

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Episode 33: How to Get the Most Out of Partnership Communities 20:34

1+ y ago20:34

20:34

Do you already have a favorite partner community that serves as your go-to resource? Do you have a few that you use for different things? Or are you newer to the partnerships field and still looking for your niche, your people that you can learn from and help as you go about your journeys together? No matter where you stand as far as your personal …

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Episode 32: Measure What Matters: How To Create Alignment Internally | Ola Ogungbemile 34:05

1+ y ago34:05

34:05

Ola Ogungbemile, Customer Success Manager at PartnerStack, joins us to discuss internal buy-in, customer enablement, and how and why to get involved in the larger partnerships community. Working with different types of partners, from affiliates to referral partners to resell models, Ola has an eye on a broad range of areas in the current partnershi…

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Episode 31: The Salesforce Ecosystem - Tech vs. Service Partner Perspectives | Michael Jed Lantis 24:03

1+ y ago24:03

24:03

Michael Jed Lantis, Sr. Alliances Manager at Delegate, shares the things tech partners think service partners care about are not always actually that important. Formerly the Channel Partnerships Manager for the Salesforce ecosystem at Chili Piper, Michael knows the ins and outs of the Salesforce app exchange from both the tech and services partners…

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Episode 30: Can ChatGPT replace us partnership folks? 20:59

1+ y ago20:59

20:59

In today’s episode, we discuss how you can use AI tools to improve your efficiency as a partner professional. AI can be used by partner professionals to make content with partners, to create ideal partner profile blueprints, or to analyze data about groups of partners. If you’re a small or even one-person partner team handling dozens or hundreds of…

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Episode 29: Developing Examples to Foster Internal Buy-In | Maurits Pieper 24:58

1+ y ago24:58

24:58

Maurits Pieper joins the show to discuss the partner program he’s built out over the past two years at Dixa. As head of partnerships, Maurits has uncovered successful strategies and tactics to secure internal buy-in from department heads and the C-suite. Maurits covers ‘partner enablement’ as well, reinforcing the idea that it takes time and suppor…

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Episode 28: Positioning With Your Partners is More Important Than Working On Your Co-Sell Pitch | Katie Bentz 25:23

1+ y ago25:23

25:23

Today we’re joined by Katie Bentz, Channel Partner Manager at Aircall. Katie discusses the importance of working on positioning tactics with your partners. Katie discusses the unique challenges and opportunities presented in working with agencies. The group discusses how to find win-win situations between software solutions and service-based partne…

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Episode 27: Engaging Internally with Marketing - How to Help Them Do More With Less and Win Together 22:53

1+ y ago22:53

22:53

On today’s episode, Will and Tom discuss how to go about working with your marketing team. How should you approach them? What questions should you ask about their upcoming programs? How do you help them do more with less and build a more efficient organization? Will recently attended the B2B Marketing Exchange in Phoenix, AZ. This gave him insights…

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