Home Care Marketing: Dealing with Rejection in Home Care Marketing and Sales

Home Care Marketing & Sales Mastery by Approved Senior Network®

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What if you could transform your home care marketing strategies and build stronger relationships with referral sources all at once? This episode features home care industry veterans Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven, who bring decades of expertise to the table. Listen as they share practical tips on everything from muting lines during meetings for better engagement to leveraging CRM tools for deeper connections with referral sources. Discover how Valerie’s insights into online marketing and the Kollab app can elevate your efforts in reaching both clients and partners.
Imagine overcoming client resistance with ease, especially when elderly patients are hesitant about home care services. Our hosts delve into empathetic strategies that acknowledge client feelings and suggest trial periods to ease their apprehension. Through heartfelt anecdotes, they illustrate the importance of empathy, patience, and clear communication in ensuring client satisfaction and cultivating lasting professional relationships. You’ll also learn creative, cost-effective marketing strategies tailored for special occasions like Physical Therapy Month and National Apple Day, featuring memorable leave-behinds that make your services stand out.
Finally, get inspired by our discussions on educating care facilities and building relationships with skilled nursing facilities. From hosting lunch and learns to introducing the "Leave Behind Legends" program, we cover innovative strategies to foster engagement and maintain visibility. Hear about successful outreach initiatives for Fall Prevention Month and National Assisted Living Week, and take away actionable tips to connect with healthcare professionals and caregivers. With stories of strong caregiver-client bonds and the transformative power of effective caregiving, this episode is a must-listen for anyone dedicated to making a positive impact in the home care industry.

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1. Home Care Marketing: Dealing with Rejection in Home Care Marketing and Sales (00:00:00)

2. Marketing and Sales Strategies Discussion (00:00:08)

3. Recharging and Persistence in Home Care (00:10:53)

4. Building Relationships With Referral Sources (00:18:04)

5. Educating Care Facilities on Home Care (00:25:54)

6. Navigating Hospital Sales and Relationships (00:32:30)

7. Building Relationships Through in-Home Care (00:42:15)

8. Leave Behind Legends Program (00:45:53)

9. Creative and Affordable Marketing Strategies (00:54:07)

10. Fall Prevention & Marketing Strategies (00:59:26)