Cracking the Code: SEO Optimization in Home Care Marketing

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Join us on a deep-dive journey into the world of fall marketing and online visibility in the home care industry, illuminated by the personal experiences of Heather from Visiting Angels and Rebecca from Care with Love. These dynamic women have transformed our marketing kit into engaging packages for their referral partners, sparking creativity and connection. Hear my perspective as a Registered Nurse and a home care industry veteran with over 15 years under my belt, as we delve into the artistry of creating engaging online content and the importance of quality website experience.
We'll unravel the intricacies of creating compelling content, from blog posts and company news to infographics, videos, and beyond. Imagine the power of a perfectly crafted blog post or a captivating video, drawing your audience in and leaving them wanting more. We'll also navigate the world of website optimization, discussing the significance of a professional, accessible, and responsive site, and the potential pitfalls that can cost you dearly.
As we journey toward the end, we'll discuss SEO in-depth, dissecting elements like on-page optimization, website speed, and lead capturing. Picture your brand ranking for vital keyword phrases in the home care market, even in cities where you don't have an office. We'll close by exploring case studies and marketing ideas that can ignite your campaigns and foster stronger relationships with referral sources. So, buckle up and get ready for a ride filled with insights, tips, and inspirations!
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1. Cracking the Code: SEO Optimization in Home Care Marketing (00:00:00)

2. Fall Marketing and Online Visibility Introduction (00:00:13)

3. Creating Quality Content for Blog Posts (00:07:55)

4. Importance of Quality Content and Video (00:15:35)

5. Key Factors for an Effective Website (00:25:11)

6. Chat Feature, Forms, and Email Marketing (00:34:52)

7. SEO Optimization and Building Trust (00:42:36)

8. Important Keywords in Home Care Markets (00:55:22)

9. SEO Case Studies and Marketing Ideas (01:05:35)