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Episode 56 - Creating Successful Multicultural Marketing Efforts for Banks and Credit Unions
Manage episode 377559579 series 2994499
Kandungan disediakan oleh FI GROW Solutions. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh FI GROW Solutions atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In a discussion between Meredith Olmsted, CEO of FI GROW Solutions, and Stephanie Chadwick, CEO and COO of Edge, the two experts delve into the complexities and nuances of multicultural marketing for banks and credit unions. They emphasize three key takeaways: the importance of "transcreating" rather than merely translating content to resonate culturally, the need for institutions to authentically incorporate diverse language speakers into their staff, and the critical role of trust and authenticity in connecting with new, often underbanked, populations.
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