Episode 122: Transforming your company from lead gen to demand generation and full funnel marketing with Andrei & Vladimir

Full-Funnel B2B Marketing Show

Kandungan disediakan oleh Andrei Zinkevich. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Andrei Zinkevich atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

7M ago 1:02:01

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Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In the new episode of Fullfunnel Live we're going to cover the transformation process you need to take to move your organization from lead gen and sales-led motion to full-funnel marketing.
We cover:

10 transformation pillars
The POWERFUL checklist for a CMO
Defining the transformation stages and change management

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

139 episod

#Business #Marketing #Andrei Zinkevich