It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Keith Gerson: From Hippie Rocker, to Franchise Rock Star. 50 + Years in the Biz!
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Kandungan disediakan oleh Franchise Today. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Franchise Today atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Welcome to another exciting episode of Franchise Today. This week,I welcome Keith Gerson, a trusted friend, respected peer, and an erstwhile frenemy. Keith delves into his early days in franchising, starting from his hippie rock-and-roll days to his first serious job responding to an ad in the Portland Oregonian. He recounts his journey from being a multi-unit supervisor at McDonald's to significant roles in Jack in the Box and Mrs. Fields Cookies, sharing invaluable lessons on systems, processes, and leadership. The conversation highlights Keith's strategic moves during the Great Recession, emphasizing the importance of doubling down on marketing when others pulled back. Keith shares his experience working for private equity and his transition to FranConnect, where he honed his skills in scaling franchise businesses. As the discussion progresses, Keith introduces his latest venture, Gerson Advisory Services, aimed at helping franchisors sell more franchises, drive top-line revenues, improve operational performance, and increase franchisee engagement. He emphasizes the importance of personal branding and the unique value his extensive experience brings to the table. This episode is a treasure trove of insights for anyone involved in the franchising world, illustrating the importance of continuous learning, strategic decision-making, and authentic leadership. Tune in to learn from one of the industry's most seasoned professionals.
…
continue reading
300 episod
MP3•Laman utama episod
Manage episode 420954888 series 1142104
Kandungan disediakan oleh Franchise Today. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Franchise Today atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Welcome to another exciting episode of Franchise Today. This week,I welcome Keith Gerson, a trusted friend, respected peer, and an erstwhile frenemy. Keith delves into his early days in franchising, starting from his hippie rock-and-roll days to his first serious job responding to an ad in the Portland Oregonian. He recounts his journey from being a multi-unit supervisor at McDonald's to significant roles in Jack in the Box and Mrs. Fields Cookies, sharing invaluable lessons on systems, processes, and leadership. The conversation highlights Keith's strategic moves during the Great Recession, emphasizing the importance of doubling down on marketing when others pulled back. Keith shares his experience working for private equity and his transition to FranConnect, where he honed his skills in scaling franchise businesses. As the discussion progresses, Keith introduces his latest venture, Gerson Advisory Services, aimed at helping franchisors sell more franchises, drive top-line revenues, improve operational performance, and increase franchisee engagement. He emphasizes the importance of personal branding and the unique value his extensive experience brings to the table. This episode is a treasure trove of insights for anyone involved in the franchising world, illustrating the importance of continuous learning, strategic decision-making, and authentic leadership. Tune in to learn from one of the industry's most seasoned professionals.
…
continue reading
300 episod
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