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493: Media Buying Is Like Dating with Phoenix Ha of Ad Beacon

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Manage episode 395020237 series 62727
Kandungan disediakan oleh Nathan Chan and Foundr Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nathan Chan and Foundr Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash course. Phoenix Ha is the CEO of Ad Beacon, a leading data company that helps founders stop burning ad spend and start scaling faster in a post-iOS 14 environment. She’s also one of the new instructors of our updated course, How to Run Facebook Ads 2.0.

Listen to Nathan and Phoenix discuss:

  • The trend of deep discounting
  • How to win in media buying
  • Building up valuable first-party data
  • The differences in attribution and tracking tools
  • Find the quiet with ad creative
  • Why static is on the comeback
  • Ad variations and A/B testing
  • How to make ads outside the box
  • AI tools for paid media
  • Why we’ll never go back to ads before iOS 14
  • And much more media buying advice…

*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.

Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...

For more Foundr content, follow us on your favorite platform:

  continue reading

510 episod

Artwork
iconKongsi
 
Manage episode 395020237 series 62727
Kandungan disediakan oleh Nathan Chan and Foundr Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nathan Chan and Foundr Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash course. Phoenix Ha is the CEO of Ad Beacon, a leading data company that helps founders stop burning ad spend and start scaling faster in a post-iOS 14 environment. She’s also one of the new instructors of our updated course, How to Run Facebook Ads 2.0.

Listen to Nathan and Phoenix discuss:

  • The trend of deep discounting
  • How to win in media buying
  • Building up valuable first-party data
  • The differences in attribution and tracking tools
  • Find the quiet with ad creative
  • Why static is on the comeback
  • Ad variations and A/B testing
  • How to make ads outside the box
  • AI tools for paid media
  • Why we’ll never go back to ads before iOS 14
  • And much more media buying advice…

*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.

Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...

For more Foundr content, follow us on your favorite platform:

  continue reading

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