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Kandungan disediakan oleh Nathan Chan and Foundr Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nathan Chan and Foundr Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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492: How Branding Reduces Acquisition Costs with Richard Li of July

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Manage episode 393712890 series 62727
Kandungan disediakan oleh Nathan Chan and Foundr Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nathan Chan and Foundr Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

We last chatted with Richard Li, the founder of the luggage brand July, right before the pandemic changed travel forever. In Li’s return to the podcast, we’ll hear how he survived the past three years and created a luxury brand coveted by travelers. He’ll also break down how to implement AI tools in your ecommerce business and why brand is your strongest competitive advantage.

Listen to Nathan and Li discuss:

  • Losing 100% of their revenue in 2020
  • Why retail is cheaper than digital ads
  • Nailing product color and style
  • Why July isn’t on Amazon
  • How branding can reduce acquisition costs
  • Using AI to build forecast models
  • Maintaining the personal touch of customer satisfaction
  • How do you make a great offer if you don’t discount?
  • Why brand is the strongest competitive edge
  • And much more DTC branding advice…

*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.

Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...

For more Foundr content, follow us on your favorite platform:

  continue reading

510 episod

Artwork
iconKongsi
 
Manage episode 393712890 series 62727
Kandungan disediakan oleh Nathan Chan and Foundr Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nathan Chan and Foundr Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

We last chatted with Richard Li, the founder of the luggage brand July, right before the pandemic changed travel forever. In Li’s return to the podcast, we’ll hear how he survived the past three years and created a luxury brand coveted by travelers. He’ll also break down how to implement AI tools in your ecommerce business and why brand is your strongest competitive advantage.

Listen to Nathan and Li discuss:

  • Losing 100% of their revenue in 2020
  • Why retail is cheaper than digital ads
  • Nailing product color and style
  • Why July isn’t on Amazon
  • How branding can reduce acquisition costs
  • Using AI to build forecast models
  • Maintaining the personal touch of customer satisfaction
  • How do you make a great offer if you don’t discount?
  • Why brand is the strongest competitive edge
  • And much more DTC branding advice…

*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.

Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...

For more Foundr content, follow us on your favorite platform:

  continue reading

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