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Building a Better Brand, Time Management and Equipment Layout Strategies: Zach Colman: Episode 535
Manage episode 462664098 series 1244110
Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusing on core values, communication, and creating an environment where members feel understood, fitness leaders can differentiate themselves in a competitive market.
You’ll also hear from Jared Williams about the best equipment layout for your gym, as well as Hailey Rowe about a time management strategy that will help you stay organized and on track.
Key highlights from the episode:
- How to transition from a "me" to a "we" business model.
- Developing a brand culture that aligns team values and member experiences.
- Creating an advocacy ecosystem that goes beyond traditional fitness services.
Leave a rating on Spotify or Apple Podcasts.
Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Zach Coleman - LinkedIn, YouTube and Instagram GymMark - Website
Merch Sponsor: Be a Merch Sponsor - Here
In The Trenches With A REXer: Jared Williams - LinkedIn The Dynamic Fitness - Website, LinkedIn, Instagram and Facebook REX Roundtables - Website and Email
Wise Words: Hailey’s Website, Instagram, Facebook, and LinkedIn. Hailey’s Podcast.
Trusted Suppliers: Sarah Pellegrino - LinkedIn Wellness Space - Website Smart Health Clubs - Website Saltbox - Website Reinig Insurance - Website Club Com - Website, LinkedIn, Instagram and TikTok
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Community Brand Development, Fitness Business Strategy, Brand Identity for Gyms, Athletic Brand Marketing, Fitness Community Building, Gym Member Experience, Values-Based Business Leadership, Fitness Industry Branding, Community-Focused Fitness, Gym Marketing Strategies, Personal Brand Evolution, Fitness Business Ecosystem, Member Retention Techniques, Athletic Brand Communication, Fitness Community Advocacy
539 episod
Building a Better Brand, Time Management and Equipment Layout Strategies: Zach Colman: Episode 535
Fitness Business Podcast: Leadership, Innovation, and Profit
Manage episode 462664098 series 1244110
Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusing on core values, communication, and creating an environment where members feel understood, fitness leaders can differentiate themselves in a competitive market.
You’ll also hear from Jared Williams about the best equipment layout for your gym, as well as Hailey Rowe about a time management strategy that will help you stay organized and on track.
Key highlights from the episode:
- How to transition from a "me" to a "we" business model.
- Developing a brand culture that aligns team values and member experiences.
- Creating an advocacy ecosystem that goes beyond traditional fitness services.
Leave a rating on Spotify or Apple Podcasts.
Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Zach Coleman - LinkedIn, YouTube and Instagram GymMark - Website
Merch Sponsor: Be a Merch Sponsor - Here
In The Trenches With A REXer: Jared Williams - LinkedIn The Dynamic Fitness - Website, LinkedIn, Instagram and Facebook REX Roundtables - Website and Email
Wise Words: Hailey’s Website, Instagram, Facebook, and LinkedIn. Hailey’s Podcast.
Trusted Suppliers: Sarah Pellegrino - LinkedIn Wellness Space - Website Smart Health Clubs - Website Saltbox - Website Reinig Insurance - Website Club Com - Website, LinkedIn, Instagram and TikTok
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Community Brand Development, Fitness Business Strategy, Brand Identity for Gyms, Athletic Brand Marketing, Fitness Community Building, Gym Member Experience, Values-Based Business Leadership, Fitness Industry Branding, Community-Focused Fitness, Gym Marketing Strategies, Personal Brand Evolution, Fitness Business Ecosystem, Member Retention Techniques, Athletic Brand Communication, Fitness Community Advocacy
539 episod
Semua episod
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1 Building a Thriving Group Fitness Team, and Risk Management Strategies: Ingrid Knight-Cohee: Episode 536 37:15
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1 Building a Better Brand, Time Management and Equipment Layout Strategies: Zach Colman: Episode 535 40:11
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1 Navigating the Strength Training Boom, Enhancing Customer Service, and Innovative Marketing Strategies: Episode 534 43:08
![Artwork](/static/images/128pixel.png)
1 The Rise of Recovery Spaces in Gyms: What You Need to Know: Episode 533 47:13
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1 Use Improv to Enhance Sales Skills and Build Stronger Client Relationships (with Eric Tepper and Mary DeMichele): Episode 532 45:02
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1 How to Use AI to Streamline Fitness Business Operations and Boost Profits (with Dr Ted Vickey): Episode 531 43:42
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1 Improve Member Retention with Podcast Marketing (with Jamie Kennedy): Episode 530 39:13
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1 Shaping the Future and Lobbying for Change in the Fitness Industry: Episode 529 54:23
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1 How to Improve Fitness Business Profitability, Lead Generation and Retention: Episode 528 32:45
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1 527 Navigating the Blue Ocean: The Power of Endings and Other Business Lessons with JT Tamsett 23:28
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1 526 The Value Proposition for Connected Fitness with Echelon Fitness 27:23
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1 525 Tim Keightley: Lessons of a Fitness LIFEtime "Live It Fully Everyday" 34:33
![Artwork](/static/images/128pixel.png)
1 524 Mastering the Art of Selling Personal Training with Anthony Amen 37:46
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1 523 Terry Blachek: How to Build a Dream Team for Your Fitness Business 25:22
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